Download - Scentsy Scent Trend 2012 Press Kit

Scentsy, Inc. 3698 East Lanark, Meridian, ID 83642 877.855.0617 toll free 208.888.4306 fax www.scentsy.com

CONTACT: Susan Rowe

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Scentsy Names ScenTrend™ 2012: Pink Pepper is the New Year’s Up-‐and-‐Coming Fragrance Note

Meridian, Idaho (January 4, 2012) – Scentsy, Inc., a growing international leader in fragrance, today announced Pink Pepper as the ScenTrend™ for 2012. Based on evaluation and trend analysis by fragrance experts at Scentsy and prominent international fragrance houses, the ScenTrend designation identifies the up-‐and-‐coming fragrance note for the new year, which consumers will find in home as well as fine fragrances. A study in contrasts, Pink Pepper’s multidimensional nature exudes sweet, floral yet spicy aromas, giving it appeal as both a gourmand and romance fragrance note. Distilled from the rose-‐hued berries of the Peruvian pepper tree and used as a spice in cooking, Pink Pepper has a dry, fresh scent with hints of angelica and juniper-‐like notes. This bold yet warm fragrance stimulates renewed energy in any environment. “Pink Pepper fits the mood of our time,” explains Heidi Thompson, President of Scentsy, Inc. “It’s a spirited fragrance note that offers inspiration to find adventure, be romantic or simply add a touch of excitement to any aspect of life. We’re pleased to highlight Pink Pepper’s inspiring personality in Scentsy’s home fragrances.” Tom Pastre, President of Creatique, a fragrance industry consulting firm in Cresskill, New Jersey, said selecting a fragrance note of the year shows Scentsy’s passion for the art of fragrance creation and perfumery. “Pink Pepper is appropriate for these challenging times because it’s uplifting and has a certain optimism to it. It’s bold and zesty, but has a warmth that’s comforting,” said Pastre. “It’s the contrasts that make it exciting: feminine and floral, yet sexy and exotic.” Fragrance lovers can experience the contrasts of Pink Pepper in Pixie, Scentsy’s February 2012 Scent of the Month. Pixie is a mischievous moonscape of pink pepper, mandarin and heliotrope deepened by exotic teakwood and vanilla oak. Scentsy’s Spring/Summer 2012 Catalog highlights fragrances containing Pink Pepper, and for those interested in designing their own signature scents with ScenTrend 2012, Pink Pepper will also be available as a stand-‐alone Scentsy Bar—ideal for mixing. Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company’s high-‐quality fragrances have received an overwhelmingly positive response from consumers since Scentsy’s start in 2004.


About ScenTrend™ ScenTrend is a registered trademark of Scentsy, Inc., a rapidly growing, international fragrance company. Selected by a team of fragrance experts from Scentsy and leading international fragrance houses, ScenTrend is an annual designation of the most trendsetting fragrance note in the industry. Scentsy’s home and personal fragrances are renowned for their superior scent quality. To learn more, visit www.ScenTrend.com. About Scentsy Scentsy, Inc. is a rapidly growing international party-‐plan company offering a variety of fragrance products. The simplicity and value of its flagship product, scented, wickless candles heated in decorative ceramic warmers, provides a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-‐foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho. Scentsy products are sold through a network of more than 145,000 Independent sales Consultants running home-‐based businesses in the United States, Puerto Rico, Guam, Canada, Germany, the United Kingdom, and Ireland. Visit us at www.scentsy.com.

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ScenTrend 2012: Pink Pepper Frequently Asked Questions

Q: What is ScenTrend? A: ScenTrend offers consumers insight into leading home fragrance trends. Designated by Scentsy, Inc., an international leader in fragrance, ScenTrend identifies the trending fragrance note for the upcoming year which consumers will find in home as well as fine fragrances. The ScenTrend designation is based on fragrance evaluations and trend analysis by fragrance experts at Scentsy and leading international fragrance houses.

Q: What is Pink Pepper? A: The Pink Pepper fragrance is distilled from the rose-‐hued berries of the Peruvian pepper tree (Schinus molle), and conveys pepper-‐like spicy aromas with hints of angelica and juniper. It has no relation to traditional black peppercorns. Pink Pepper has a long history as a cooking spice, but it wasn’t used in fragrance until the early 1990’s. Pink Pepper’s growing appeal in both personal and home fragrance and its bold, fresh scent make it worthy of being named ScenTrend 2012.

Q: What does Pink Pepper smell like?

A: A study in contrasts, Pink Pepper’s multidimensional nature exudes sweet, floral and spicy aromas, giving it appeal as both a gourmand and romance fragrance. This bold yet warm fragrance stimulates renewed energy in any environment.

Q: Who identified Pink Pepper as the ScenTrend 2012?

A: Pink Pepper was identified by a team of industry-‐leading fragrance experts at Scentsy and international fragrance houses. ScenTrend is a registered trademark of Scentsy, Inc., an international fragrance company headquartered in Meridian, Idaho.

Q: Why did Scentsy identify a yearly fragrance trend? A: Scentsy is passionate about the art of fragrance creation, and ScenTrend provides a way for fragrance lovers to enhance their fragrance experience. Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials, and finished scents. The company’s high-‐quality fragrances have received an overwhelmingly positive response from consumers since Scentsy’s start in 2004.

Q: How can Pink Pepper enhance my environment? A: Provocative and daring, Pink Pepper radiates confidence and brings a sense of adventure and empowerment. Its exotic, warm, and spicy nature conveys a take charge attitude and a sense of renewed energy. It’s bold and zesty, perfect for 2012.

Q: Why should someone care about ScenTrend 2012?

A: A powerful trigger for mood and memories, scent enhances our daily lives and has the ability to influence the ambiance of any environment. Scent can even affect people’s moods and work performance. Releasing fragrance into the home, office, or any environment can strongly impact the ambiance of the space and have a positive effect on the people within it. Pink Pepper offers inspiration to find adventure, be romantic, or simply add a touch of excitement to any aspect of life.


Q: Where else is Pink Pepper being used?

A: The following fine fragrances were recently released and contain Pink Pepper as an identifiable note. • Gucci Guilty Intense by Gucci—2011 • Acqua di Gioia by Giorgio Armani—2011 • Love Blossoms by Kate Moss—2011

Q: What fragrance did Scentsy introduce to highlight ScenTrend 2012?

A: In recognition of ScenTrend 2012, Scentsy introduced Pixie, a mischievous moonscape of Pink Pepper, mandarin, and heliotrope, deepened by exotic teakwood and vanilla oak which demonstrates how the sophistication and warmth of pink pepper can transform any fragrance into something extraordinary. For those who simply can’t get enough of Pixie’s Pink Pepper notes, Scentsy also introduced a single-‐note Pink Pepper Scentsy Bar, designed exclusively for mixing with select Scentsy fragrances.

Q: What other Scentsy fragrances go well with Pink Pepper, and how should I mix them with Pink Pepper?

A: Fruity, floral, and feisty Pink Pepper is perfect for mixing. Fragrance lovers can customize their fragrance experience by adding a cube or two of this full-‐bodied, complex spicy note to their favorite Scentsy fragrance. Look for in the Scentsy catalog fragrance pages for scents that are perfect for mixing with Pink Pepper. The fragrances include:

1. Pixie 2. Mums & Marigolds 3. Hendrix 4. Love Story 5. Amber Road 6. Imperial City 7. Paradise Punch

Q: What can I expect when I mix single-‐note Pink Pepper with other Scentsy fragrances that have the ScenTrend logo?

A: Pink Pepper will provide a fresh and feisty, short-‐term burst of fragrance when added to another Scentsy fragrance with the ScenTrend logo. The Pink Pepper notes will be recognizable, creating a unique twist to the primary fragrance. Scentsy does not recommend warming single-‐note Pink Pepper on its own. It is intended to be used as a mixer to add the warm and spicy nature of ScenTrend 2012: Pink Pepper to existing Scentsy fragrances.

Q: What is a fragrance note? A: Drawing upon a music metaphor, home and fine fragrances are made up of top, mid and bottom notes. A finished fragrance is a carefully constructed composition that unfolds over time, first releasing top notes followed by the deeper middle notes, leaving the base notes to emerge as the final step. Detailed knowledge of each particular fragrance notes is required to make a full, round, and complete fragrance. Learn more about fragrance here: “Fragrance 101”.