MARKET INTELLIGENCE . CONSULTING
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SAUDI ARABIA DAIRY MARKET
FORECAST AND OPPORTUNITIES
2016 – 2026
Published: July 2021
© TechSci Research 2
S. No. Contents
1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Saudi Arabia Dairy Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decisions
5.3. Consumption Pattern
6. Saudi Arabia Dairy Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Type (Drinking Milk, Cheese, Yogurt, Ghee & Butter & Others)
6.2.2. By Distribution Channel (Supermarket/Hypermarket, Grocery Retail, Online & Others)
6.2.3. By Region
6.2.4. By Company (2020)
6.3. Market Map (Type and Region)
7. Saudi Arabia Drinking Milk Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
Table of Contents
© TechSci Research 3
S. No. Contents
7.2.1. By Distribution Channel
7.3. Pricing Analysis
8. Saudi Arabia Cheese Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.3. Pricing Analysis
9. Saudi Arabia Yogurt Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
9.3. Pricing Analysis
10. Saudi Arabia Ghee & Butter Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
10.3. Pricing Analysis
Table of Contents
© TechSci Research 4
S. No. Contents
11. Import and Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Policy and Regulatory Landscape
15. Saudi Arabia Economic Profile
16. Competitive Landscape
16.1. Almarai Company
16.2. Al Safi Danone Ltd.
16.3. The National Agricultural Development Company (NADEC)
16.4. NADA DAIRY
16.5. SAUDIA DAIRY & FOODSTUFF COMPANY (SADAFCO)
16.6. Danya Foods Ltd.
16.7. Forsan Foods & Consumer Products Company ltd
16.8. Modern Dairy Plant Company (BADR DAIRY)
16.9. Wardat Al Mashreq Food Factory
16.10. Ornua Ingredients International
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents
Product Overview
© TechSci Research 6
Scope of ReportProduct of Interest (POI): Dairy Products
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021E
Forecast Period
2022F – 2026F
Year Range
Dairy products, also known as milk products, are type of food which are produced from the milk ofmammals, most commonly cow, goat, camels, water buffaloes, sheep, and other cattle. Dairy productsinclude food items such as drinking milk, ghee & butter, cheese, yogurt and other products likecondensed milk cream, pudding, milk powders, etc.
Market Segmentation
BY DISTRIBUTION CHANNEL
• Supermarket/Hypermarket
• Grocery Retail
• Online
• Others (Convenience Stores, Forecourt
Retailers, Non-Grocery Retailers, etc.)
BY REGION
• Central
• Western
• Eastern
• Southern
• Northern
BY TYPE
• Drinking Milk
• Ghee & Butter
• Cheese
• Yogurt
• Others
Saudi Arabia Dairy Market
Research Methodology
© TechSci Research 8
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the Saudi Arabia dairy
market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the Saudi Arabia dairy
market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
© TechSci Research 9
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia dairy market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as high
consumption of milk and related products. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in Saudi Arabia dairy market.
Note: In order to calculate the total volume market size of dairy products in Saudi Arabia, TechSci Research have maintained the
uniformity among different measurable units of all the dairy segments. The conversion rate of 1.035 has been applied to convert
the volume of drinking milk from Millilitre (ML) to Gram (GM).
Methodology Followed for Calculation of Market Size:
• Market Size by Value & Volume : Market size, in terms of value and volume, for the year 2020 was calculated based on
information collected through exhaustive secondary research and primary surveys, with various key opinion
leaders/stakeholders, such as dairy companies, suppliers, channel partners, end users, industry experts, and other industry
participants.
• The team interviewed more than 20–25 dairy companies, suppliers, 100-150 end users, and 15–20 industry experts and other
value chain stakeholders in the Saudi Arabia dairy market to obtain the overall market size from 2016 to 2020, which was
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at
the market size data during 2016-2020.
© TechSci Research 10
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, by
region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue
shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated
across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by type, by distribution channel, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue
generated from various segments of dairy market. The final shares were calculated by taking the geometric mean of the responses
gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
Saudi Arabia dairy market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
© TechSci Research 11
Partial List of Companies Interviewed Key Secondary Sources
▪ Almarai Company
▪ Al Safi Danone Ltd.
▪ The National Agricultural Development
Company (NADEC)
▪ Nada Dairy
▪ SAUDIA DAIRY & FOODSTUFF COMPANY
(SADAFCO)
▪ Danya Foods Ltd.
▪ Forsan Foods & Consumer Products
Company ltd
▪ Modern Dairy Plant Company (BADR DAIRY)
▪ Wardat Al Mashreq Food Factory
▪ Ornua Ingredients International
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate
market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
© TechSci Research 12
Industry Brief
According to TechSci Research report, “Saudi Arabia Dairy Market By Type (Drinking Milk, Cheese, Yogurt, Ghee & Butter & Others), By Distribution
Channel (Supermarket/Hypermarket, Grocery Retail, Online, & Others), By Region, Competition Forecast & Opportunities, 2026”, the market was
valued at USD5726.42 million in 2020, and it is estimated to reach USD7940.77 million by the end of 2026 growing with a CAGR of 5.66% in the
forecast period. Key factors propelling the growth of Saudi Arabia dairy market are flourishing dairy industry, increasing disposable income, and entry of
new market players. The growing consumption of milk and other dairy products coupled with increasing awareness pertaining to the benefits of milk and
related products are also accelerating the growth of dairy market in the country. Furthermore, popularity of packaged dairy goods and increasing
inclination of consumers towards health & fitness are expected to fuel the market growth in next five years. Also, several international dairy product
manufactures are gaining popularity in Saudi Arabia which is leading to flourishing dairy industry in Saudi Arabia.
With the growth in disorders like diabetes, high blood pressure, high cholesterol, obesity, and so on, the majority of the population is requesting dairy
products regularly, as these products are free of adulterants and chemicals and have a high nutritional value. Dairy products are preferred by
consumers since they do not contain excessive levels of chemicals. Switching to nutritious dairy products could help in controlling lifestyle related
health problems. As a result of increased health concerns, the dairy products makers now have a huge opportunity to meet customer demand for high-
quality dairy products.
Saudi Arabia dairy market is also growing significantly due to aggressive advertising being used as a key marketing tool by dairy product manufactures
through various channels. Moreover, availability of dairy products in convenient packaging is also acting as a growth driver for the market. Any
marketing strategy's implementation is heavily influenced by packaging. An appealing package is critical for a brand's success and has the ability to
boost profits. As a result, firms now deliberately package their items to entice customers.
Apart from this, thriving e-commerce industry and increased circulation of dairy products on online channels are anticipated to augment the dairy
market growth during the forecast period. The country is also witnessing establishment of large commercial dairy farms and manufacturers are adopting
advanced technologies to meet the growing requirement for dairy products.
Saudi Arabia dairy market can be segmented based on type, distribution channel and region. Based on type, the market can be categorized into
drinking milk, cheese, yogurt, ghee & butter and others. Among them, drinking milk segment held the largest market share until 2020 and is further
expected to remain the largest segment during the forecast period owing to growing health-consciousness among the consumers, coupled with growing
awareness of health benefits of milk consumption.
Major players operating in the Saudi Arabia dairy market are Almarai Company, Al Safi Danone Ltd., The National Agricultural Development Company
(NADEC), NADA DAIRY, SAUDIA DAIRY & FOODSTUFF COMPANY (SADAFCO), Danya Foods Ltd., Forsan Foods & Consumer Products Company
Ltd., Modern Dairy Plant Company (BADR DAIRY), Wardat Al Mashreq Food Factory, Ornua Ingredients International. Leading companies are
adopting growth strategies such as new product launches, mergers & acquisitions and joint ventures.
“Saudi Arabia is witnessing a shift towards healthier diet among consumers. Popularity of dairy products like ice cream and shakes is also providing
profitable growth opportunities for dairy market. In coming years, the country is expected to become one of the largest market for dairy industry with
easy availability of these products on various platforms. In addition to this, increasing consumption of butter and cheese and boom in food & beverage
industry are further expected to support the growth of Saudi Arabia dairy market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
© TechSci Research 13
Sample Data - Snapshot
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026FValue (USD Million) Volume (Million Kg )
Saudi Arabia Dairy Market Size, By Value (USD Million) & By Volume (Million Kg), 2016-2026F
CAGR 2016-2020By Value: xx%
By Volume: xxx%
CAGR 2021E-2026FBy Value: xx%
By Volume: xx%
Saudi Arabia Yogurt Market Share, By Distribution Channel, By Value, 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Supermarket/Hypermarket 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Grocery Retail 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Saudi Arabia Dairy Market Share, By Type, By Value, 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Drinking Milk 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Cheese 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Yogurt 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Ghee & Butter 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
© TechSci Research 14
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Report Name: SAUDI ARABIA DAIRY MARKET
FORECAST AND OPPORTUNITIES2016 – 2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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