Supported byMedia Partners
Partner StatesPremium Partner State Feature State
Partner Hotels
In Collaboration with Official Media Partner Social Media PartnerAirline Partner
Partner Countries Feature Country
Supported by
SATTE 2016 PARTNERS
Growth History ........................................................................................ 04
Overview.............................................................................................05-07
Conference.........................................................................................08-09
Business & Beyond ............................................................................10-11
The Story in Numbers ........................................................................12-13
Exhibitor Quotes.................................................................................14-15
Visitor Quotes.....................................................................................16-17
Social Media Awareness ....................................................................18-19
Glimpses - SATTE 2016 .....................................................................20-23
Media Coverage - Online ...................................................................24-25
Media Coverage - Print ......................................................................26-27
INDEX
02 03
n a time of global upheaval when the travel and tourism
industry worldwide is seriously grappling with challenges
emanating from various geopolitical and financial crisis such
as a Middle East turmoil, struggling European or slowing
Chinese economies, the just concluded South Asia’s biggest
travel show SATTE 2016 showed an unprecedented industry
faith in India as a travel market place from across a cross-section
of travel verticals including
outbound, inbound and domestic.
SATTE 2016 was almost there
offering that crystal ball that the
India and International tourism
requires to gauge the mood of
travellers. Hailed as South Asia’s
most vibrant show, SATTE 2016,
organised from January 29-31,
recorded an unprecedented
growth breaking all previous
landmarks in its 23rd edition.
Spread over an area of 17,000
square metres, the exhibitors’
number grew from 650+ last year
to well over 750 exhibitors in 2016
recording a growth of more than
15 per cent this year. The event
was attended by companies from 35 countries and 28 Indian
States and Union Territories and included from NTOs and State
Tourism Boards to Hotels, DMCs, airlines, theme parks, cruise
lines and a host of other suppliers. Furthermore, with a record
attendance of 21,637 SATTE 2016 grew by over 28 per cent in
business visitors’ participation.
Welcoming guests on the opening day, Michael Duck,
Executive Vice President, UBM Asia, said, “India is today one of
the world’s largest and fastest growing travel markets. It has
been a constant endeavour of ours to provide a platform for the
inbound, domestic and outbound segments and thus meeting
the larger industry needs of India. Being the only composite
travel and tourism show in this part of the world, SATTE
provides platform to domestic and international buyers and
professionals from across the travel, tourism and hospitality
industry.”
Duck also informed that SATTE’s buyer
programme is well supported by
Ministry of Tourism,
Government of India. “We are
proud to partner with
Ministry of Tourism, all major
travel and tourism
associations in India, state
tourism boards, national tourist
offices and all the sectors of hospitality
and travel trade and the UNWTO.
Together we are poised to raise the
benchmark and fuel trade for the travel
industry in India,” he added while
welcoming the delegates from all over
the world at the three-day event.
Hailing SATTE as a “comprehensive travel
event” and “one of the leading networking and business
platform for the tourism in South Asia,” UNWTO Secretary
General, Taleb Rifai, in his video message said, “The coming
days (at SATTE) will prove an ideal opportunity to address the
issues and innovations that are currently shaping our sector.
This will surely set the scene for years to come and open
immense opportunity in terms of inter-regional co-operation
and inclusive business development.”
It is platforms like SATTE that not only facilitate exchange of ideas but also create conducive atmosphere of global peace through right ‘communication.’ The Prime Minister considers tourism as an engine of economic growth that can also take perception of the country to the different corners of the world. The Prime Minister has given me the three ministries of Tourism, Culture and Civil Aviation. And I am using them in an integrated manner. But the ultimate effect has to come through tourism.
Mahesh Sharma, Union Minister of State for Tourism & Culture(Independent Charge) and Civil Aviation
I
Travel TradeATTENDEES
EXHIBITORS
201621,637
2013
2014
2015
2016
7,419
2014
2013
11,529
201516,234
590
640
750
860
35 Countries
28 State Tourism
Boards
GROWTHHISTORY
SATTE 2016:OVERVIEW
SATTE 2016: Unprecedented and Bold
04 05
Reiterating UNWTO’s ongoing commitment to SATTE, Rifai said,
“The thriving Indian economy has produced an ever growing
affluent Middle Class that combined with travel liberalisation and
facilitation has made India one of the fastest growing outbound
travel markets in the world. Regarding India as a destination there
have been equally important
achievements. One just has to think
about landmark Incredible India
tourism marketing campaign in
addition to several others such as a
clear commitment towards regional
integration and development. It is
needless to say that such action have
an immensely positive impact on the
country’s tourism sector and
consequently on the society and the
economy as a whole.”
Complementing UBM India in strong
terms Mahesh Sharma, Union Minister
of State for Tourism & Culture
(Independent Charge) and Civil
Aviation, said that it is platforms like
SATTE that not only facilitate exchange
of ideas but also create conducive
atmosphere of global peace through right ‘communication.’
Sharma further said that in our country, we believe that tourism
has not been given that push which it should have been given.
“The Prime Minister considers tourism as an engine of economic
growth that can also take perception of the country to the
different corners of the world. The Prime Minister has given me
the three ministries of Tourism, Culture and Civil Aviation. And I
am using them in an integrated manner. But the ultimate effect
has to come through tourism”, he said.
Complimenting SATTE and his Ministry for actively participating in
the event, Sharma requested UBM India to share the outcome of the
deliberation during the various SATTE conferences that his ministry
can make use of in order to “upgrade, update and strengthen” itself.
Sharma also used the occasion to highlight the new initiatives being
taken, implemented as well as those being considered.
Congratulating UBM India for putting up another successful edition
of SATTE 2016 and bringing together both buyers and suppliers on a
single platform, Secretary, Tourism,
Government of India, Vinod Zutshi, said,
“As a home grown initiative, SATTE
has come a long way.
Considering the range of
participation and interest
which SATTE has been
evoking over the years, it is
today a major travel industry
event in the South Asian region.
Undoubtedly SATTE has enabled to form
useful synergies and effective networks
in travel and tourism sector across the
sub-continent and is largely driven by
the composite will of the tourism
industry. Ministry of Tourism has given its
full support to this prestigious event and
Incredible India is a built in partner of
SATTE.”
Thailand witnessed record arrivals of both Indian and International
tourists reaching an all time high of 29.8 million in 2015. Attending
SATTE for the eighth time with a 56 member strong delegation,
Tourism Authority of Thailand (TAT) identifies India as one of its top
priority markets.
“Our mission is how to spread our tourism and share with all. This
time we would like to introduce new destinations. I do hope we have
brought to you many new places, smaller cities, community based
tourism. We hope that the income coming from tourism will not only
benefit the very few but to more,” said Kobkarn Wattanavrangkul,
Minister for Tourism & Sport, Kingdom of Thailand, while inviting
delegates at SATTE to explore the myriad hues of Thailand.
As a home grown initiative, SATTE has come a long way. Considering the range of participation and interest which SATTE has been evoking over the years, it is today a major travel industry event in the South Asian region. Undoubtedly SATTE has enabled to form useful synergies and effective networks in travel and tourism sector across the sub-continent and is largely driven by the composite will of the tourism industry. Ministry of Tourism has given its full support to this prestigious event and Incredible India is a built in partner of SATTE.”
Vinod Zusthi, Secretary, Tourism, Government of India
One of India’s youngest states and carved out from the central
Indian state of MP, Chhattisgarh is a picturesque state with a
large part of it covered with forest, hills
and flora and faunas. While sharing a
brief run down on Chhattisgarh, Dayal
Das Baghel, Minister of Tourism,
Government of Chhattisgarh called his
state home to the ‘Niagara of India’ for
its massive ‘Chitrakoot Fall.’ Baghel
not only used the platform to
effectively highlight Chhatisgarh's
diverse tourism offering but also
invited the Indian and international
delegates attending SATTE 2016 to
explore the state.
IATO President, Subhash Goyal, who’s association with SATTE
dates back right to its first edition 23 years ago said that since
UBM’s took over the show a few years ago, SATTE has made
‘international dimension’ and has kept both ‘buyers’ and ‘sellers’
happy. “It is the event which every travel agent, every tour
operator, every hotelier and every state tourism board looks
forward to. And it’s growing day by day,” he said with enthusiasm.
Earlier, while welcoming guests to the 23rd edition of SATTE,
Yogesh Mudras, Managing Director, UBM India, said, “Backed by
proven expertise of growing businesses in India’s travel, tourism
and hospitality sector, SATTE 2016, New Delhi, is poised to grow
and be the ideal platform for the key players of this sector to
showcase their products, services and innovations,
exchange knowledge and congregate for business. Over the
years SATTE has witnessed a magnanimous response from
both, the exhibitors and buyers, launches by different
tourism boards and also in overall increase in visitors.”
Emphasising SATTE’s role in growing India Tourism, Mudras
further added UBM India has been successfully able to play
the role of catalyst in promoting
tourism in India. “This year we
are glad to host more than
750 companies from 35
different countries and
also 28 Indian states.
They will showcase their
latest offerings and also
provide access to further
strengthening the partnership for
business in this region,” he
informed.
Pallavi Mehra, Portfolio Director,
UBM India, while delivering the vote of thanks, announced
that SATTE 2017 will be held from February 15-17, at Pragati
Maidan in New Delhi, India.
Also attending the inaugural function was a galaxy of who’s
who of India’s travel, tourism and hospitality sector that
included Sarab Jit Singh, Vice Chairman, Federation of
Associations of Indian Tourism & Hospitality; Sunil Kumar,
President, Travel Agents Association of India; Zakkir Ahmad,
President, Travel Agent Federation of India; Biji Eapen, IATA
Agents Association of India; Jyoti Kapur, President,
Association of Domestic Tour Operator Association of India;
Guldeep Shani, President, Outbound Tour Operator
Association of India; Jagat Mehta, President, Enterprising
Travel Agents Association; Rajan Sehgal, President, India
Golf Tourism Association; Anish Kumar, Association of
Tourism Trade Organisations, India and Sanjay Dutta,
President, Skal Delhi, among others.
SATTE will prove an ideal opportunity to address the issues and innovations that are currently shaping our sector. This will surely set the scene for years to come and open immense opportunity in terms of inter-regional co-operation and inclusive business development
Taleb Rifai, Secretary General, UNWTO
SATTE 2016:OVERVIEW
SATTE 2016:OVERVIEW
06 07
SATTE 2016:CONFRENCE
SATTE 2016:CONFERNECE
SPEAKERS AT SATTE 2016
SATTE 2016 delivered over 900 minutes of knowledge sessions including; power packed panel discussions and destination briefings, over the course of two days. The panel discussions covered various topics.
40KEY
SPEAKERS
960KNOWLEDGE
SESSIONS
MINUTES OF
Relevance of travel
associationsIndia as a
focus for NTO’s
Make in Indiaand tourism
Nichetourism
Integrated online distribution & marketing
strategy to enhance business
Opportunities to develop thematic
routes
Suman Billa,Joint Secretary,
Ministry of Tourism,Govt. of India
Sarah Mathews, Head of Destination
Marketing, TripAdvisor, APAC
Marcello Notarianni,Sr. Tourism
Specialist, Intl Centre for Integrated
MountainDevelopment
Shirani Weerakoon, Additional Secretary, Ministry of Tourism Dvlpt & Christian Religious Affairs
of Sri Lanka
Mahmood Ahmad Shah,
Director-TourismKashmir
Rajeev Kohli,VP, IATO &
President, SITE
M T Nandi, MD, Chhattisgarh
Tourism Board
Naresh Rawal, Vice President –
Sales, Star Cruises
Rajesh Mohan, General Manager, Hotel Sahara Star
& Aamby Valley City
Karan Anand,Head- Relationship,
Cox &Kings
Biji Eapen,President, IAAI
Rajeev Nangia,COO, TRAC
Representations
Musa Hj. Yusof, Senior Director,Intl. Promotion
Division (Asia/Africa), Tourism Malaysia
Özgür AYTÜRK, General Directorate
of Promotion - ME, Africa and
Turkic Republics,Turkish Tourism,
Runjuan Tongrut, Director-TAT,
New Delhi
Avijit Arya, Chief Mogul,
Internet Mogul
Yogeesh Chandra,EVP, Hospitality,
RateGain
Dhruv Raj Gupta, Co-Founder, Seeksherpa
Avijit Arya,Chief Mogul,
Internet Mogul
Prakash Bang, MD, roomsXML
Stefan Ionkov, Head of Commecial& Economic Affairs Office of Bulgaria
to India
Vinsensius Jemadu, Director,
Indonesia Tourism
Sheema Vohra, MD-India, Brand USA
Jyoti Kapur, President, ADTOI
Guldeep Singh Sahni, President, OTOAI
Sarab Jit Singh, Vice Chairman, FAITH & Sr. Vice President,
IATO
Abhijeet Patil, Chairman,
Raja Rani Travels
Tejbir Singh Anand, Former President,
ATOAI
N Srivastava, Commissioner of
Tourism and Managing Director, Gujarat Tourism
Satish Soni, Director-Tourism, Government of
Maharashtra and Joint MD, MTDC
Rajan Sehgal, President, IGTA
Shoba Mohan, Founder Partner,
Rare India
Aashish Gupta,CEO, FAITH
Hari Ranjan Rao, Commissioner – Tourism and MD, Madhya Pradesh
Tourism
Nikhil Desai, MD, Goa Tourism
Alla Peressolova,Head - Silk Road
Programme, UNWTO
Ankush Nijhawan, Managing Director,
TravelBoutiqueonline
08 09
BUSINESS &BEYOND
BUSINESS &BEYOND
PHOTOBOXIVIDEO WALL
STAR CRUISE LAUNCH
NOTABLE LAUNCHES
To read detailed information scan QR code or visit www.ubmindia.in/satte
DUBAI AND J&K LOUNGE
ENTERTAINMENT
10 11
SATTE 2016:THE STORY IN NUMBERS
SATTE 2016:THE STORY IN NUMBERS
4%2%
78%ExtremelySatisfied
ModeratelySatisfied
HardlySatisfied
Unsatisfied
16%
Overall Success (Visitors Rating) Overall Success (Exhibitor Rating)
6%
76%ExtremelySatisfied
ModeratelySatisfied
HardlySatisfied
18%94% of the Visitors wereextremely satisfied at SATTE
94% of the Exhibitors rated SATTE between Good to Excellent
Visitor Quality
Find New Suppliers
Source New Products
Collect Market Information
Seek Franchisors/principals
Place Orders
Consolidate Contacts with Suppliers/Business Partners
0%
5%
10%
15%
20%
25%
30%
Business Objective (Visitors)
0%
5%
10%
15%
20%
25%
30%
Business Objective (Exhibitors)
Find new buyers Find franchise partners / agents
Explore new markets Brand-building
Collect market information Consolidate contacts withsuppliers/ business partners
Launch New Products
Exhibitor Quality
10%ModeratelySatisfied
6%Hardly
Satisfied
84%ExtremelySatisfied
76%
11%Hardly
Satisfied
75%
ExtremelySatisfied
ModeratelySatisfied
AwarenessAwareness AwarenessBuyer Profile AwarenessIndian Buyer Origin AwarenessBuyer Origin
29%Newspapers
13%Social Media
11%Out door
47%
TelevisionCommercial
78%National
22% International
12 13
23%
8% East
West
6%South
63% North
2%
32%
15%Outbound
Tour Operators
28%
DomesticTour Operator
Both
13%OTA
10%Inbound/
International
Other
EXHIBITORSQUOTES
EXHIBITORSQUOTES
This is the 4th year that Tourism Fiji will be participating at SATTE, along with its important partners that support the market, and the event has helped us spread awareness on the destination amongst pan Indian travel agents and tour operators.
Kajal Somaiya, India Representative, Fiji Tourism
SATTE plays a vital role in this regard and manages to bring all good players in the market under one roof. As a tourism board, we receive good enquiries and witness excellent footfalls year after year. Hence, we have been participating at SATTE since many years and 2016 has got even better for us.
Lubaina Sheerazi, India Representative, Oman Tourism
I had a wonderful experience being here at SATTE which has been perfectly arranged by UBM India. The crowd here at SATTE is business minded and the prefixed schedule gives a better touch to the professionalism here at SATTE.
Supriyo Ghoshal, GM, West Bengal Tourism
We look forward to welcoming more and more Indian visitors to Hong Kong. We work very closely with the Indian travel industry to promote the destination with new tour products and innovative itineraries. Towards this goal, we will leverage on SATTE to facilitate a connection between our valuable Indian trade partners and tourism suppliers from Hong Kong for business development.
Peter Hoslin, Regional Director, Europe & New Markets, Hong Kong Tourism Board
We are getting a very good platform here at SATTE and meeting quality buyers everyday here which is really helpful on Business front. SATTE has positioned itself as South Asia’s biggest B2B travel & Tourism show helping everyone to grow their business.
Anmol Nidhi, Marketing Manager – Punjab Tourism
As one of the leading B2B travel shows in the country, SATTE generates massive industry response year on year. It is an excellent platform to network and engage with the industry professionals at pan India level. It provides a great opportunity to interact with travel agents & tour operators, fellow exhibitors and delegates.” 2016 has started on a good note as we are returning to SATTE after a gap of few years.
Ashit Taneja, Country Manager, Jordan Tourism Board, Jordan Tourism Board
SATTE 2016 comes as the first big event of the new year. Here we celebrate the success of the last year's figures which witnessed an almost 30% increase in number of Indian footfalls to Egypt and also we plan for the whole coming year. We also believe SATTE is an important gate to tier2 and tier3 markets which are on our priority this year.
Ismail A. Hamid- Regional Director India & Far East General Consulate of A.R.E, Egyptian Tourism
We had been participating at SATTE for 3 years and it has been an incredible experience enhancing our business year on year here at SATTE. It’s the best platform for the travel industry in entire Asia as we find quality customers here, which help us to grow and do good business.
Larry Freedman, Deputy Director, Nevada Commission on Tourism
SATTE is so fabulous & exquisite, we had a lot of quality interaction with visitors and buyers here. SATTE provides the perfect platform to travel industry to meet their business prospects. We would look ahead to participate next year with larger stall.
Anant Kumar, Deputy Director, Kerala Tourism
Bonton Holidays has been with SATTE since the inception of the organization itself. Only a platform like SATTE gives us reach to all our stakeholders. We look towards SATTE for showcasing our latest products & offerings as well as deliberating with the travel fraternity from India and abroad.
Syed Asim, Executive Director, Bonton Holidays
It has been fantastic being here at SATTE and meeting the entire tourism industry professionals. The turnout of visitors here is really great and it means business. We have been here since 3 years & absolutely will be here next year too.
M Pradeep Kumar, Director, Apple holidays, Srilanka & Malaysia
SATTE turnout in terms of buyers was very good. Overall it was a very good show while outbound seems to be very strong, SATTE should now focus to bring new inbound buyers for the next edition.
Dhananjay Saliankar, Regional Director, Starwood Hotels & Resort
14 15
VISITORSQUOTES
VISITORSQUOTES
Its my 5th visit to SATTE and every time SATTE provides us exposure to new countries and provides us new opportunity for our business. SATTE can build a new future for tours & travel industry.
Vikas Sethi, Journey Planners
Its my fourth visit to SATTE , It’s a good source to gather information and meet the industry leaders under one roof and do good business.
Kalpesh Shah, OwnerTrue Vacation Company
SATTE is one of the best platform for the travelling business in ASIA. This platform is different from other shows in terms of the mix of exhibitors it offers with increasing features every year.
Lee, Hotel ManagerRamada, Bangkok
SATTE looks great this year as there are lots of interesting exhibitors. It’s a very good exhibition as lots of travel companies as well as lots of travel boards are under one roof and it’s great to be a part of it here.
Sachin Srivastav, Sr. Dr. Sales, Globetouch
We have PAN INDIA presence and I have been coming to SATTE from last so many years and the best part is to encounter exhibitors here from around the world. SATTE is considered as a premier show for the travel industry.
George Kutty, Chairman,Oasis Tours India Pvt Ltd
It has always been nice to be at SATTE with the entire travel fraternity from across the globe. SATTE as an event in the travel & tourism industry is a global brand & is unbeatable.
Ashok SinghalMaestro Travels
SATTE 2016 seems to me as an extraordinary platform for the travel industry professionals, the best part about SATTE is that it provides us the opportunity to interact with the overseas countries travel agents under one roof which helps us enhance the business.
Sidthart Vijay, ExecutiveDirector, Exortic Holidays
I had been visiting SATTE frequently and it has been fruitful always as it’s the best travel show in INDIA.
Jitender Bhatia, Managing Partner, Travel Experts, Delhi
It’s a beautiful experience being at SATTE with a number of countries exhibiting at a single platform. It’s a splendid show with extraordinary potential. I am sure it will grow beyond imagination.
Amitabh Ganguly, DirectorWorld Expresses Tours
SATTE is a good platform to network with the INBOUND as well as OUTBOUND tour operators. I had been visiting SATTE for 7 years and it is a worth visiting show
Narendra Gujjar, Director sales, Radison Blue
I had been visiting SATTE frequently and it has been a good experience as this platform provides you the opportunity to meet the entire world in just 3 days. It’s truly a global travel market place.
Shashank Shekar,CEO, Sports Konnect
It’s a big platform with huge potential for business catering to the global tourism industry and is really a good networking platform. We block our calendars every year for this show.
Bashar, Al Seef Leisure & Entertainment Hotel, UAE
16 17
SOCIALAWARENESS
SOCIALAWARENESS
Social Media Contest
WINNERS
Harjot Dhawan
Deepak Acharya
44%
25%
31%
18 19
15 - 17 February 2017Pragati Maidan, New Delhi, India
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