SATELLITE MARKETING™
Using Social Media to Create EngagementKevin Popović | @SatelliteMktg
Kevin Popović | @SatelliteMktg
Kevin Popović | @SatelliteMktg
Identifying Goals
If you don't know where you're going, how will you know when you get there?
Kevin Popović | @SatelliteMktg
Identifying Goals
- Start with “why?”- “Identify the purpose, cause, or belief that
inspires you to do what you do.” – Simon Sinek- Why social?
Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- I’m investing in social media to create a contemporary perception of my brand, to increase the reach of my message and to generate new customers.
Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that perpetuate my existing branding
- 2. Build my social network from the users of select social media sites
- 3. Use the social network to generate leads that turn into clients
Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that perpetuate my existing branding
- Pass or Fail
Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 2. Build my social network from the users of select social media sites
Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 3. Use the social network to generate leads that turn into clients
Kevin Popović | @SatelliteMktg
Identifying Goals : Rubric
- 7,026 connections- 43,561 points- Average 6.2
Kevin Popović | @SatelliteMktg
Q&A
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
Kevin Popović | @SatelliteMktg
Identifying Goals : SMART Example
- Specific – My company will invest to create a social media platform on Facebook, LinkedIn, and Twitter.
- Measurable – We will share one message a day for three months to build an audience of 1,000 people for each social media network. The audience will consist of 50% Decision Makers, 25% Influencers and 25% Referrals.
- Achievable – I am responsible for the direction of the content, my assistant is responsible for developing it, posting according to a communications plan and engaging with the community. We will both review the performance of each site twice a month and make corrections to the communications plan.
- Relevant – We have set a goal of five new retainer clients generating $500,000 in new revenue.
- Timely– We will repeat this process for 12 months and measure the value of the social media network. We will also report the revenue generated from new conversations from social media.
Kevin Popović | @SatelliteMktg
Q&A
Kevin Popović | @SatelliteMktg
Identifying Goals : Group Exercise
- Organize into groups of 5.- Discuss and select a purpose, cause, or belief
that inspires you.- Create 3 goals.- Identify how you will measure your goals.- Create a SMART approach for each goal.
Kevin Popović | @SatelliteMktg
Q&A
Top Related