Hacks | Tips | TricksRemoving Social Media Frustrations
@jasonfreshly
© 2015 The Fresh Idea Group
© 2015 The Fresh Idea Group
Yes, I’m definitely amillennial...
© 2015 The Fresh Idea Group
Breaking down Social Media Marketing:
● 2-way communication with your client base
● Creating a lifestyle for your clients around your brand
© 2015 The Fresh Idea Group
● You are Marketing to your customers, who will help share your message
© 2015 The Fresh Idea Group
Integrate● How do you currently operate?
○ Evernote, Calendar, SalesForce○ Written Planner
● Your SmartPhone○ How often do you look at?○ Take some of those looks to do
Social Media© 2015 The Fresh Idea Group
Schedule That S&!*
© 2015 The Fresh Idea Group
● 30 Minute Time Blocks - Set it○ Schedule out content as far in advance
■ actual schedule, news, blogs, shoutouts, etc.○ Research new, engage the platform○ Analyze what you’ve done
● How-to’s○ HootSuite○ Facebook internally
Linking Accounts...
© 2015 The Fresh Idea Group
Facebook | Twitter: NO!
© 2015 The Fresh Idea Group
© 2015 The Fresh Idea Group
© 2015 The Fresh Idea Group
Linking Accounts...
© 2015 The Fresh Idea Group
● IFTTT(.com)
○ Instagram … Twitter○ Instagram … Facebook○ Twitter … Facebook○ Etc. (Tweet your Nest updates)
● Facebook | Twitter: NO!
Which one???
© 2015 The Fresh Idea Group
● It’s the one we all know…● The algorithm is limiting your reach● Look into setting a $$$ budget
○ Promoted Post○ Ads to attract new people
● 3rd party posting works less
© 2015 The Fresh Idea Group
● It’s a labor of love, strap in and get committed
● # to join the conversations and get noticed, or noticed who you want
© 2015 The Fresh Idea Group
● Keep it current○ Think about Keywords/Buzz words within your
industry● Share milestones, brag a bit● Leverage Groups
○ Engage, find a way to talk offline
© 2015 The Fresh Idea Group
● They rake in 60%+ of all worldwide search...why aren’t you on it
● If you have a physical location● Reviews (<5) help your SEO
© 2015 The Fresh Idea Group
● Younger Demographic (and growing)● Similar language to Twitter● Creating a brand personality
○ Have fun & create○ Create stories○ Canva
© 2015 The Fresh Idea Group
● The Power of Video● Part of Google Search results
● **Platforms also have their own video components..
© 2015 The Fresh Idea Group
● Cult Following● Extremely large search engine● It’s all about getting people back to your
website● All visual content accepted
© 2015 The Fresh Idea Group
● SEO● Fresh Content● Share your knowledge
○ Then post and re-post across social media channels
© 2015 The Fresh Idea Group
© 2015 The Fresh Idea Group
● Webinar - 2/26, 3/24, 4/21○ bit.ly/SMMWebinars
● BootCamp - 2 months○ bit.ly/SABAFebruary
● Presentation○ http://www.slideshare.net/JasonFreshly
● Newsletter○ bit.ly/TFIGNews
© 2015 The Fresh Idea Group
@jasonfreshly
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