LYBUNTs
Last Year But Unfortunately Not This
Donors who gave during the previous year’s campaign but for some reason, have not given again
How to appeal to LYBUNTs
See how & when they donated before Dues? Special Event? Chapter Meeting donation? Trane or JCI Employee?
THANK them for their previous support of ASHRAE
The power of LYBUNTs
Most are small, less then $500 dollar donors
Total # of 2009-10 LYBUNTs for this year’s campaign:
2,100+ 1,860 are $250 or less 1,280 are $100 or less
Total $ from LYBUNTs: $400,000+
SYBUNTs
Some Years But Unfortunately Not This
Donors who have given in the past but, for some reason, haven’t given again for several years
How to appeal to SYBUNTs
See when and WHY they donated last Special Event?
Make personal contact Chapter Meeting, Personalized letter, Phone Call
or Face to Face Contact Thank them for their previous support of
ASHRAE Reintroduce them to ASHRAE Research
A project in your area In their field of work or interest
And most importantly …
ASK if you can once again count on their support of ASHRAE Research
Ask for a specific amount of money Use the 10 yr history for their past amount OR Ask for an “Honor Roll” level gift
$100 for individuals, $150 for companies
New Members & Non-donors
New members – ASHRAE Members for less then 5 years & a
non-donor
Non-donors ASHRAE Members who have not donated in 5+
Years
The key to getting this high fruit
PERSONAL CONTACT AND RELATIONSHIP BUILDING
Who knows them already?
The ‘ask’ will be better received & more successful after a relationship has been
established
And most importantly …
Personally call and ASK for their support of ASHRAE Research Ask for a specific amount of money
Use the giving history of competing companies or name donors at their company
Don’t give the specific amount of individuals – just a range Ask for an “Honor Roll” level gift
$100 for individuals, $150 for companies
Non-HVAC Companies
Companies that use and depend on ASHRAE standards and equipment and have NO idea what ASHRAE is or how it effects them
Architects, Restaurants, Grocery stores, Hospitals
WHO do your companies do business with?
2,000+ Companies who show at the AHR Expo Special recognition $1,000+ potential donors Solicitation letter going out in October & Pre-Solicitation went out
in July
Give local incentives to these major donors! Golf sponsorship? Meals at meetings?
What is a $1,000+ donor worth to your Chapter?
AHR Expo Donors
How it works …
List of names are sent to chapters, including special notes of who was matched last year
Mailing goes out in the spring but includes gifts received the entire campaign
Final lists are submitted to the companies in mid-May, money is received in Headquarters by June 30th
Make sure that IF they were matched last year, they give again this year! Send a personalized email (a letter is better!) to
them, thanking, explaining and linking to Online Contribution Form
Make sure ALL the money is submitted by the Deadline – not postmarked, not pledged but …
Your Responsibility
at Headquarters
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