Bike Life - what is it? (1)Lively and informative Bike Life
reports on Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Greater Manchester and Newcastle
Published jointly by Sustrans and each partner authority
Bike Life - what is it? (2)Data covering: what’s available to help
people ride bikes, who’s cycling, what everyone thinks, and the benefits for the city as a whole
Large representative attitude surveys 2015 and 2017, conducted by ICM
A picture of each city as a whole; not just evaluation of particular investments
What is the purpose of Bike Life? (1)
1. Demonstrate and raise public awareness of the benefits of bikes
2. Demonstrate demand for safe cycling
3. Show bikes are important to competitive liveable cities
What is the purpose of Bike Life? (2)
4. Issue publications backed by wide ranges of stakeholders
5. Shift public opinion, and help raise general public pride in the cities
6. Secure sustained political commitment to cycling
What is the purpose of Bike Life? (3)
7. Achieve shared ambition and friendly competition between cities
8. Make the case for consistent data collection & reporting
9. Enable long term planning
Key findings in 2015 – from 7 cities (1)
66% agree that more bike riding would make their city a better place to live and work
79% agree cycle safety needs to be improved
75% agree that more needs to be spent on cycling
28% of adults don’t ride a bike but would like to
Key findings in 2015 – from 7 cities (2)
£26 per person per year is the average amount people think should be spent on cycling (compared to about £3 now across the UK)
The health benefit of just the current level of cycling varies from £12m p.a. in Belfast to £108m p.a. in Greater Manchester
The proportion of people living within 125m of a cycle route varies from 15% in Birmingham and Greater Manchester to 43% in Edinburgh
Bike Life – Greater Manchester• Nearly 8 in 10 people support increasing the
safety of cycling• 4% increase in trips by bike between 2013 &
2014• 75% of people in Greater Manchester want to
see more money spent on cycling there (and at a rate of £25 per head across the UK)
• £108 million is the benefit to health in Greater Manchester, in a single year, from the current level of people riding bikes
Using the reports to improve provision
More bikes means doing things better:• more efficiently - better use of road space• more healthily - people being more active• more inclusively – a ‘new’ & affordable choice• more prosperously - shaping a city more
attractive to skilled people to live and work.
and we’ve shown most people understand this…
Proving the caseThe report is intended for use as a tool to show
that:• most people want cycling to be a safe and
realistic choice• they know it needs investment• they’ll ride bikes more, given a better
environment
A multitude of benefits to be had, by pushing on an ‘open door’ of public opinion
Call to actionDownload the 7 reports and find out more at
http://www.sustrans.org.uk/bike-life
Tell your contacts about Bike Life
Use the reports to inform, assess or endorse proposals to invest more in cycling
More detailed data available on request from Sustrans
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