ROSS DRESS FOR LESSROSS DRESS FOR LESS
Hilari PaukHilari Pauk
Lavanya NolanLavanya Nolan
Rachel GomezRachel Gomez
1http://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpg
Target MarketTarget Market
Men and women, Men and women, ages 16-65ages 16-65
Annual income Annual income
$20,000-$50,000$20,000-$50,000 Usually located in Usually located in
suburban areassuburban areas Hedonic shopperHedonic shopper Bargain shopperBargain shopper
Competition & Retail Market Competition & Retail Market StrategyStrategy
Intratype competitors: TJ Maxx and Intratype competitors: TJ Maxx and MarshallsMarshalls
Intertype competitors: Kohl’s and Intertype competitors: Kohl’s and Burlington Coat FactoryBurlington Coat Factory
Off-price retailerOff-price retailer Offers competitive brands and labels at Offers competitive brands and labels at
strong discountsstrong discounts
Retail Mix AnalysisRetail Mix Analysis
Opportunistic buying strategyOpportunistic buying strategy Wide variety, limited assortmentWide variety, limited assortment Located in strip centers and malls in suburban Located in strip centers and malls in suburban
areasareas Use an informational websiteUse an informational website Only brick-and-mortar storesOnly brick-and-mortar stores
http://www.http://www.rossdressforlessrossdressforless.com/.com/
Store Layout, Design & Store Layout, Design & PresentationPresentation
Grid layout for cost efficiencyGrid layout for cost efficiency Use inexpensive displays including metal racks Use inexpensive displays including metal racks
and gondolasand gondolas Clearance is in the back of each merchandise Clearance is in the back of each merchandise
categorycategory Uses style/item presentationUses style/item presentation Crowded and disorganizedCrowded and disorganized
Ross: Grid Layout
Free Form Layout
3https://secure.pocatelloshops.com/photos/archive/2007-02-02/rossdressforless.jpg
Price, Marketing & Customer ServicePrice, Marketing & Customer Service
Uses an everyday low pricing strategyUses an everyday low pricing strategy Predominant advertising methods: Television, Predominant advertising methods: Television,
word of mouth and the internet word of mouth and the internet Understaffed and unknowledgeable staffUnderstaffed and unknowledgeable staff Good parking and return policy, large fitting Good parking and return policy, large fitting
rooms, restrooms providedrooms, restrooms provided
Strengths & WeaknessesStrengths & Weaknesses
Strengths:Strengths: Pricing strategyPricing strategy Wide variety of merchandiseWide variety of merchandise
Weaknesses:Weaknesses: Customer serviceCustomer service Merchandise presentationMerchandise presentation
ReferencesReferences1.Projects:retail. (2004). 1.Projects:retail. (2004). Tellepsen Builders.Tellepsen Builders. Retrieved Retrieved
November 25, 2007, from November 25, 2007, from http://tellepsen.com/images/largepictures4popups/Retail/Rhttp://tellepsen.com/images/largepictures4popups/Retail/RossDressforless.jpgossDressforless.jpg
2.Photos archive. (2007). 2.Photos archive. (2007). Idaho State Journal. Idaho State Journal. Retrieved Retrieved November 25, 2007, from November 25, 2007, from https://secure.pocatelloshops.com/photos/archive/2007-https://secure.pocatelloshops.com/photos/archive/2007-02-02/rossdressforless.jpg02-02/rossdressforless.jpg
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