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The Role of Social Media in Space#SSP14 Alumni Conference – 12 July 2014

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#WSW2014

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Social Media are a waste of time!

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WAT IS SOCIAL MEDIA?

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Boring definitions

• “Social media is digital content and interaction that is created by and between people.”Sam Decker – Mass Relevance

• “Social media broadly defined consists of any online platform or channel for user generated content.”Joe Cothrel – Lithium Technologies, Inc.

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Social media are about

SOCIAL…more than about MEDIA

@timmermansr #SSP14Source: Omnibeat.com – John Zahn

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2009: first tweet from space

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2014: NASA Social Media

6.9 millionfollowers

3.6 millionpage

followers

300 million+

views32 channels

900,000 subscribers187 million

views

800,000 followers

6,800 photos

18 TV channels,

always live!

600,000 followers

19,000 followers

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So how does it work?

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Social Media Strategy

• Why Social Media? strategy, objectives

• How will I use it? content, audience

• What will I use? channels

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@NASASocial

Photo credit: NASAphoto credit: NASA/Bill Ingals

Brand ambassadors for life, 100 at a time…Follow Tip!

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@Social4Space

@Social4Space

Follow Tip!

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@SpaceUpConf @SpaceUpEU Follow Tip!

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@AuroraTweetup Follow Tip!

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Measuring your impact

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Measuring your impact

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Not much happens

Alumni start arriving

Astronaut Panel

Alumni Activities

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SSP13

SSP13

SSP13

SSP12

SSP14

SSP13

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Summary…

• Social Media are the new Mass Media• Social Media are about SOCIAL interaction• Social Media require a strategy• Social Media can be accurately measured• Social Media use the power of ambassadors

• Social Media are perfect for Space Outreach!

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Thank you!See you on Twitter!

@timmermansr@TravelsInOrbit

@WorldSpaceWeek@SpaceUpEU

@NVR_Ruimtevaart