ROKO ITONAMIIMC Plan
By Ashley Goss & Tony Jarmash
CREST(N) Competitive Landscape Regulatory Economic Factors Social Trends Technological Factors Natural Factors
SWOT ANALYSIS
Strengths~ Appeals to different
audiences~YouTube
~Helps people get started
Weaknesses~ Confusing
~Lack of artist enthusiasm
Opportunities
~ Marketing~Merchandise
Expanding
Threats~Need new ways to
generate income~Cash flow &
Finances
PROMOTION
ADVERTISING Television advertising / Music in
advertising Infomercials Radio advertising Online advertising Word of mouth Billboard advertising
PERSONAL SELLING High customer attention Message is customised Interactivity Persuasive impact Potential for development of
relationship Adaptable Opportunity to close the sale
EVENT MARKETING Sponsorships
CustomersCompaniesContests
Experimental Marketing Exciting Experiences
INTERACTIVE MARKETING Display advertising Social media Email marketing Mobile marketing Online promotion Affiliate marketing
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