#SMX #23B James Svoboda @Realicity
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RIVERS: MAIN SEGMENT & POTENTIAL, UNDEFINED INTENT
#SMX #23B James Svoboda @Realicity
WATERFALLS (and Dams): CONTROL the FLOW Text Slide with Solid Blue Banner:
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#SMX #23B James Svoboda @Realicity
POOLS: IDENTIFIED, TARGETED SEGMENTS based on INTENT Text Slide with Solid Blue Banner:
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#SMX #23B James Svoboda @Realicity
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KEYWORD ANCHORS {aka:DKI} for HIGHTER ATTRACTION {aka:CTR}
#SMX #23B James Svoboda @Realicity
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AdWords BROAD MATCH for PEACOCK
#SMX #23B James Svoboda @Realicity
INITIAL “Confidence” BID LEVELS for MATCH TYPES
§ InitialBidsBasedonExpected:– ConversionRates
– Cost-Per-Conversion
– Profit-Per-Conversion
§ Accountfor:– LooseKeywordMatching
(akaGoogleTax)
– MatchTypeUsage
– WordCountinEachKeyword
#SMX #23B James Svoboda @Realicity
SAMPLE CONFIDENCE BID LEVEL STRUCTURE
§ SHIFTSSPEND:– ToExactkeywordsyouhavegreater
Confidencein.
– AwayfromBroadkeywordpoolsthatarelikelytomaptounwantedqueriesthattendtowastebudget(akatheGoogleTax).
– ToLonger,moresegmentedkeywordpoolswithidentifiedintent.
– Also,mapslongersearchqueriestotheirmoreappropriatekeywords.
#SMX #23B James Svoboda @Realicity
EXPADED GEOGRAPHY with CREATIVE KEYWORD TARGETING
Small GEO
HEAD KWs Moderate GEO
KWs +michigan Larger GEO
KWs +upper +peninsula
Huge GEO
KWs +michigan +upper +peninsula
*Geo-Targeting Accuracy: Country > State > City > Zip
#SMX #23B James Svoboda @Realicity
DEMOGRAPHICS TARGETING for SEARCH
§ ConsiderandAnalyze:– SameKeywords:DifferentAdGroups,Ads&LPsforDifferentAudiences
– UpRiverHeadTermTargeting
#SMX #23B James Svoboda @Realicity
TAKEAWAYS
- BMM & EXACT are a great combo
- “Word Count” Matters
- Identify Query Patterns & Pools
- Get Creative with RLSA, Geography
& Demographic Targeting
#SMX #23B James Svoboda @Realicity
THANK YOU! Text Slide with Solid Blue Banner:
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download: www.webranking.com/presentation
JamesSvobodaCEOWebRanking,Co-FounderMnSearch
t:@realicitye:[email protected]:www.webranking.com/blog
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