Risk Assessment and Mitigation Proposalsin Automotive Manufacturing
Pranab GhoshTata Motors Limited, Pune
Contents1. Historical background
1.1 Leading Automobile Manufacturers
2. Automotive Manufacturing – Marketing Scenario
2.1 Global
2.2 India
3. Forecast for Indian Automotive Industry
4. Value Chain in Automotive Manufacturing
4.1 Concept to Launch – key work components
5. Risks and Impacts
6. Risk Mitigation Plans
Historical background of Automobile Companies
The Ford Motor Company
– American multinational automaker in Michigan– Founded by Henry Ford on June 16, 1903 – Great invention of moving Assembly Line
The Ford Model T
– The world's first Automobile mass produced on moving assembly line– Reduction in chassis build time from 14 to 1.5 hours per car– The first car aggressively marketed to the average family
Distribution– Network of local dealers made the car ubiquitous in virtually every city in North America.
– American Multinational Holding Corporation – Founded in 1908, HQ in Detroit, Michigan– The world's largest Automaker– Buick, Chevrolet, Cadillac are the major divisions
– German Multinational Automotive Company – Founded in 1937 HQ in Wolfsburg, Germany– The 3rd largest Automaker in the world– Acquired the Lamborghini, Bentley, Rolls Royce and
Bugatti
Leading Automobile Companies in the World General Motors Company
The Volkswagen Group
1945 – TELCO was established to manufacture locomotives and other engineering products at
Jamshedpur.
1945 – TELCO was established to manufacture locomotives and other engineering products at
Jamshedpur.
Tata Motors Ltd
1977 – First commercial vehicle manufactured in Pune.
1977 – First commercial vehicle manufactured in Pune.
GDP of the United States was worth $15,684.80 billion in 2012.
Auto sector contributes $713.69 billion.
Automotive Scenario : Global
GDP of the Germany was worth $3399.59 billion in 2012.
Auto sector contributes $356.97 billion.
http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://www.vda.de/en/zahlen/jahreszahlen/allgemeines/index.html
90%
10%
Germany% share of Auto sector in GDP
95%
5%
USA% share of Auto sector in GDP
Auto Sector Share in GDP
Automotive Scenario : India
3%
97%
Auto Sector Share in GDP% share of auto sector in GDP
GDP of the India was $1710.90 billion for 2010-11
Auto sector contributes over $58.58 billion in 2010-11
7nd largest automobile manufacturer in the World.
http://www.siamindia.com/scripts/production-trend.aspx
1.78 1.842.36
2.98 3.15 3.23
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Mil
lion
Uni
ts
Year
Passenger Vehicles
Automobile Production Trends in India
0.55 0.42 0.570.76 0.93 0.83
0.000.501.001.502.002.50
3.003.50
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Mil
lion
Uni
ts
Year
Commercial Vehicles
8.03 8.4210.52
13.3515.43 15.72
0.00
5.00
10.00
15.00
20.00
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Mil
lion
Uni
ts
Year
Two Wheelers
Automobile Production Trends in India
0.50 0.49 0.620.80 0.88 0.84
0.000.501.001.50
2.002.503.003.50
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Mil
lion
Uni
ts
Year
Three Wheelers
10.85 11.17
14.06
17.89
20.38 20.63
0.00
5.00
10.00
15.00
20.00
25.00
30.00
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Mill
ion
Uni
ts
Year
Grand Total Vehicles
Forecast for Indian Automotive Industry
3%25%
28%
14%
1% ~20%
Expected
2013-14
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