EECS 441 – Company ProfilePresented By – Stephen Cprek
2006 - $1 million from venture capitals
2011 – Tencent Holdings $400 million
Estimated $25-50 million this coming year
Estimated Value $250 million
Financials
Founded in 2006
Brandon Beck and Marc Merrill
Launched LoL in October 2009
70 million registered as of 2012
History
What’s Hot
FREE – cannot buy power
Player-focused game development
Patches every 2-3 weeks
40 to 110 Champions
Secret Sauce
2010 – World Cyber Games ($7,000)
2011 – Intel Extreme Masters ($150,000) Finals - 1.6 million viewers
2012 – IPL, MLG, other eSports ($5,000,000) Finals - 8.2 million viewers
Interesting Story
Competition
Has League of Legends peaked? What’s after LoL? Mobile market declining need for PC?
Prediction
Questions?
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