Ride AtaxiaBrand Style Guide
pg. 1
Ride AtAxiALogo Style Guide
PHILADELPHIA OCT. 25 2009
PRESENTED BY:
PRESENTS
PHILADELPHIA OCT. 25 2009
PRESENTED BY:
PHILADELPHIA OCT. 25 2009
Ride AtaxiaBrand Style Guide
pg. 2
1.0 the MARk
Ride AtaxiaBrand Style Guide
pg. 3
1.1 VARiAtions
Color Logoon White
Color Logo on Black
Black and White Logoon White
Black and White Logoon Black
Ride AtaxiaBrand Style Guide
pg. 4
1 in.
1.2 CoRReCt UseThe lockup, as provided, should never
be skewed, altered, or changed from it’s
original shape. Copy should always be
set behind the “ride” script, and should
never be moved or scaled in relation to
one another.
The logo mark may be scaled together
proportionally in size and may be used
as large as desired, however, the logo
should never be used smaller than an
inch in width.
Correct Uses
Ride AtaxiaBrand Style Guide
pg. 5
1.3 inCoRReCt Use
Logo should never be scaled unproportionally in size
Never apply a stoke or use a heavier weight font
Logo should never use colors different from those outlined
Size proportions between the two words should never change
Ride AtaxiaBrand Style Guide
pg. 6
Two colors have been chosen to be used for
Ride Ataxia. Those two colors should be used
in combination with one another, and should
be the prediminant colors for Ride Ataxia
branded identity.
Four color palettes have been provided at
right. The Black and White palettes should be
used to replace the respective colors when
printing in color is not possible.
PMS 312 C
PMS 312 C
C:96 M:0 Y:11 K:0
R:0 G:175 B:219
Hex: 00AFDB
C:96 M:0 Y:11 K:0
R:0 G:175 B:219
Hex: 00AFDB
C:0 M:0Y:0 K:10
R:230 G:230 B:230
Hex: E6E6E6
PMS Process Black90% opacityC:0 M:0 Y:0 K:90
R:66 G:66 B:66
Hex: 231F20
Blackat 30%
Blackat 30%
PMS Cool Gray 2c
Blackat 90%
Blackat 10%
Colors on White
Colors on Black
Black and White on White
Black and White on Black
1.4 ColoR
Ride AtaxiaBrand Style Guide
pg. 7
2.0 eVent-sPeCiFiC MARk
Ride AtaxiaBrand Style Guide
pg. 8
2.1 VARiAtions
Color Logoon White
Color Logo on Black
Black and White Logoon White
Black and White Logoon Black
Ride AtaxiaBrand Style Guide
pg. 9
1.5 in.
2.2 CoRReCt UseThis logo is intended to be used in place of the
individual “Ride Ataxia” logo for use in all Philadelphia-
specific event branding. The lockup, as provided,
should never be skewed, altered, or changed from it’s
original shape. All elements of this logo should maintain
their relationship to one another, and should never be
moved or scaled in relation to one another.
The red markings overlaying the “bell” graphic should
always be set to blend setting “Multiply”.
The logo mark may be scaled together proportionally
in size and may be used as large as desired, however,
the logo should never be used smaller than an inch
and a half in width.
Correct Uses
Ride AtaxiaBrand Style Guide
pg. 10
2.3 inCoRReCt Use
Logo should never be scaled unproportionally in size
Never apply a stoke or use a heavier weight font
Logo should never use colors different from those outlined
Size proportions between the two words should never change
Ride AtaxiaBrand Style Guide
pg. 11
Three colors have been chosen to be used for the Ride Ataxia Philadelphia event. These three colors should be used in combination with one another, and should be the only colors used for Ride Ataxia Philadelphia branded materials.
Four color palettes have been provided at right. The Black and White palettes should be used to replace the respective colors when printing in color is not possible.
PMS 312 C
PMS 312 CPMS 1805 C
C:96 M:0 Y:11 K:0
R:0 G:175 B:219
Hex: 00AFDB
C:96 M:0 Y:11 K:0
C:0 M:91 Y:100 K:23
R:0 G:175 B:219R:191 G:49 B:26
Hex: 00AFDBHex: BF311A
C:0 M:0Y:0 K:10
R:230 G:230 B:230
Hex: E6E6E6
PMS Process Black90% opacityC:0 M:0 Y:0 K:90
R:66 G:66 B:66
Hex: 231F20
Blackat 50%
Blackat 65%
PMS Process Black10% opacity
Blackat 70%
Blackat 90%
PMS 1805 C
C:0 M:91 Y:100 K:23
R:191 G:49 B:26
Hex: BF311A
Blackat 30%
Blackat 10%
Colors on White
Colors on Black
Black and White on White
Black and White on Black
2.4 ColoR
Ride AtaxiaBrand Style Guide
pg. 12
abcdefghijklmnopqrstuvwxyz
AbCdeFghijklMnoPqRstUVwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHijKLMNoPqRSTUvWxYz
Avant Garde BT Medium
Avant Garde BT Book
Two typefaces are provided to be used for
all Ride Ataxia branded materials.
Avant Garde BT Medium should be used as
a headline typeface. This typeface can also
be used as a tertiary typeface for callouts
within body copy.
Avant Garde BT Book is the secondary
typeface and should be used for subhead
and body copy.
No other typefaces should be used for Ride
Ataxia branded materials.
3.0 t yPe
Ride AtaxiaBrand Style Guide
pg. 13
4.0 FilesBelow are a set of files that are in a folder
entitled “RA_Assetts”. This contains both
the aforementioned logos, as well as an
accompanying set of artwork that can be
used for any accompanying imagery.
Ride AtaxiaBrand Style Guide
pg. 14
Filename: RA_MainLogo_4c_white.ai Filename: RA_MainLogo_4c_black.ai
Filename: RA_MainLogo_bw_white.ai Filename: RA_MainLogo_bw_black.ai
4.1 Files
Ride AtaxiaBrand Style Guide
pg. 15
Filename: RA_PhillyLogo_4c_white.ai Filename: RA_PhillyLogo_4c_black.ai
Filename: RA_PhillyLogo_bw_white.ai Filename: RA_PhillyLogo_bw_black.ai
4.2 Files
Ride AtaxiaBrand Style Guide
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4.3 Files
Filename: RA_Infinity.psd Filename: RA_Kyle.psd
Ride AtaxiaBrand Style Guide
pg. 17
4.4 Files
Filename: RA_Bike.tif Filename: tire.eps
ride
ataxia
tube
Ride AtaxiaBrand Style Guide
pg. 18
4.5 sPonsoR logos
Filename: Dasani_1color.eps
Filename: Dasani_4color.eps
Filename: Powerade_1color.eps
Filename: Powerade_4color.eps
Ride AtaxiaBrand Style Guide
pg. 19
4.6 sPonsoR logos
Filename: FARA_1color.eps
Filename: FARA_4color.eps
Filename: BrownCald_1color.eps
Filename: BrownCald_4color.eps
Ride AtaxiaBrand Style Guide
pg. 20
4.7 sPonsoR logos
Filename: outback_1color.eps
Filename: outback_4color.eps
Filename: CHoP_1color.eps
Filename: Sierra_1color.eps
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