In-store Gamified CRM
Saturday, October 5, 13
We have entered the “Minority Report” era.
Saturday, October 5, 13
Saturday, October 5, 13
Companies like Target now know their customersbetter than their families do
(and they have for years!)
Saturday, October 5, 13
Saturday, October 5, 13
Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data
very early on.
Saturday, October 5, 13
RewardMe enables every offline store to do what Target does for their customers
Saturday, October 5, 13
REWARDME.COM
WHO WE AREYu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA.
Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.
Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA.
Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA.
Saturday, October 5, 13
REWARDME.COM
STEP 1: ACQUIRE
How?
Saturday, October 5, 13
REWARDME.COM
1) Sign up every guest
2) Capture detailed data (and lots of it!)
3) Without interfering with speed and business operations
STEP 1: ACQUIRE
How?
Saturday, October 5, 13
REWARDME.COM
Collect real-time purchase data from any Point of Sale system
Guests join with just a phone number(Currently acquiring between 20-40% of
ALL daily guests)
STEP 1: ACQUIRE
Put iPads into stores to run their rewards program
Saturday, October 5, 13
Saturday, October 5, 13
REWARDME.COM
Target guests based on usage filters (spend, visit frequency)
Target guests based on demographic filters (has kids, income > 100K)
STEP 2: ANALYZE
Saturday, October 5, 13
REWARDME.COM
Auto-Triggered Messages via
STEP 3: ACTION
1) In-Store Screen2) Mobile SMS/Push
Based on
1) Purchase Preferences2) Demographics3) External Environment
Saturday, October 5, 13
RECAP
RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone
Analyzes, interprets, and prepares the data for consumption
Saturday, October 5, 13
REWARDME.COM
Based on 20 Stores for 7 months (120 more signed up)Result
Saturday, October 5, 13
REWARDME.COM
116,000 Check-ins
(from 66,264 Users)
Based on 20 Stores for 7 months (120 more signed up)Result
Saturday, October 5, 13
REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
Based on 20 Stores for 7 months (120 more signed up)Result
Saturday, October 5, 13
REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
64% Check-ins from Repeat Users
Based on 20 Stores for 7 months (120 more signed up)Result
Saturday, October 5, 13
REWARDME.COM
27.58% of ALL purchases
(up to 51%)
116,000 Check-ins
(from 66,264 Users)
64% Check-ins from Repeat Users
Based on 20 Stores for 7 months (120 more signed up)Result
33% Users Opt-in to SMS
Marketing
Saturday, October 5, 13
REWARDME.COM
ResultBased on 20 Stores for 7 months (120 more signed up)
Saturday, October 5, 13
REWARDME.COM
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
Saturday, October 5, 13
REWARDME.COM
5.7% AOV difference is
provable Lift
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
Saturday, October 5, 13
REWARDME.COM
5.7% AOV difference is
provable Lift
Provable 2% Bottom-Line Revenue Lift
($20K/yr)
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
Saturday, October 5, 13
REWARDME.COM
66%Revenue Lift
on day ofSMS Push
5.7% AOV difference is
provable Lift
Provable 2% Bottom-Line Revenue Lift
($20K/yr)
Result
RewardMe users buy 20.5% more
Based on 20 Stores for 7 months (120 more signed up)
Saturday, October 5, 13
REWARDME.COM
10x Better SolutionName Users Duration(
mo) Locations Users/Location Redeems
RewardMe 66,000 6 20 3300 10,111
Belly Card 200,000 12 1500 133 14,000
Five Stars 250,000 15 700 357 NA
Compared to “the best” in the market
Saturday, October 5, 13
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
POS CRM + Existing Loyalty Program
Saturday, October 5, 13
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
POS CRM + Existing Loyalty Program
Saturday, October 5, 13
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
Saturday, October 5, 13
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
?Homegrownor 3rd Party
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
Saturday, October 5, 13
2011 © RewardMe, Inc. Private & Confidential
3rd party developers can build modules that utilize our real-time Social and Purchase Data
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence ?
Homegrownor 3rd Party
RewardMe Platform
Saturday, October 5, 13
REWARDME.COM
Business Model
Stores pay for hardware (and
installation)
Monthly Service Fee per location (feature-based)
Saturday, October 5, 13
REWARDME.COM
Business Model
Stores pay for hardware (and
installation)
Monthly Service Fee per location (feature-based)
SoLoMo Targeting
Mobile PurchaseCommissions
Saturday, October 5, 13
REWARDME.COM
Evaluation
Negotiations
PilotFull Rollout
Pipeline
Saturday, October 5, 13
REWARDME.COM
$1 Million+ Contract
Saturday, October 5, 13
REWARDME.COM
$500-$1000/mo per location
$1 Million+ Contract
Saturday, October 5, 13
REWARDME.COM
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
Saturday, October 5, 13
REWARDME.COM
90 Locations
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
Saturday, October 5, 13
REWARDME.COM
90 Locations
Hardware & Installationcovered
$500-$1000/mo per location
$1 Million+ Contract
$1,080,000/yr Revenue
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
3.1Mstore
locations
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
Saturday, October 5, 13
REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
$46.4B Targeted
Advertisement Opportunity
(PwC)
Saturday, October 5, 13
REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
Saturday, October 5, 13
REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
• 24 months runway
Saturday, October 5, 13
REWARDME.COM
Series A Funding• 2012: Raise $5M to scale up business
• 24 months runway
• Spending Plan:Marketing/Bizdev: $2,000KTech/Infrastructure: $1,700KAccount Management: $800KGeneral/Admin: $500K
Saturday, October 5, 13
Mooyah loves RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
1. HUGE Market
2. Experienced/Successful Team
3. Product Leadership
4. Success in Enterprise sales
Summary
Saturday, October 5, 13