Star Chef Hunt Season-3
About the event
We believe that cooking is an art and we respect the creativity that goes into it. This prompted us to
come up with Star Chef Hunt– a contest with a difference. Now, we are successfully sailing towards the third year, with Season 3, to be held on 21st Feb
2013.
We know that, in the humblest of home-makers and people who cook for pure pleasure, could be hidden a great chef- and this is the kind of talent we would
like to bring into the limelight.
About the event
… and provide them not only with gift galore, prizes, name and fame but we give them an
opportunity to earn month on month via royalty through sales done at all Spicy Village across Oman.
The season one had 956 participants, season two had 3078 participant, this year we are giving out a
car for the top winner and will be crowning the winner with Star Chef Oman award. We expect
minimum of 5,000 participants.
About the event This contest is open to all residents of Oman who
love cooking !Contestants can enter their recipe in 6 Categories-
Desserts Salads &
Savories
Starters
Traditional Omani Cuisine Main Course (Salona) Rice and Pasta
About Season 3 All the recipes should be either from authentic
Omani cuisine or Arabic cuisine for the Season-3.
Through the season-3 resident and tourists who visit Oman will cherish Oman’s most favorite
Habloo,falka,Arshia,Shuaa and all time favorite ‘Galia’
The Process1. Contestants need to send their recipes by 21st
January 2013.2. A Contestant can send any number of recipes. 3. 120 contestants will be shortlisted by a panel of
Judges based on originality, authenticity and professionalism.
4. All Finalist will be asked to cook in front of live audience at city amphitheater on 21st Feb 2013.
5. All dishes would go through stringent judging process by a panel of judges.
6. Judging process will be audited by an Auditing firm.
7. Winners will be awarded at the end of the event.
Season 3 venue
Category Time
Desserts 1600 to 1630 HRS
Salads & Savouries 1630 to 1700 HRS
Main Course Gravy 1730 to 1800 HRS
Vegetarian and Mushroom 1830 to 1900 HRS
Traditional Omani 1930 to 2000 HRS
Main Course (Rice & Noodles) 2030 to 2100 HRS
Prize Distribution 2200 HRS
Event branding – Welcoming Banner
Event branding - Flags
Event branding – Backdrop 1
Event branding – Backdrop 2
Event branding - Stage
Event branding - Stage
Event Set up Plan
EVENT ACTIVITIES AND ENTERTAINMENT
Funny and talented characters will act and host the event and will surprise all family with unexpected practical jokes
from daily life.
Comedy Show Arabic and English MCs
“ROBOLIGHT” LED DANCE SHOW
FREESTYLE AND ELECTRIC BOGIE PROFESSIONAL OMANI TALENTS WITH THE FUTURISTIC LUMINOUS COSTUMES – UNFORGETTABLE EXPERIENCE TAKING SPECTATORS TO THE FUTURE WERE MAN WILL BE
SIDE BY SIDE WITH MACHINES. 5 MINUTES SYNCHRONIZED DANCE OF 2 ROBOTS ROBOTS CAN BE ALSO USED AS ROAMING ENTERTAINMENT
OMANI CULTURAL SHOW – DRUMMERS, MUSICIANS AND SINGERS
KIDS ENTRAINMENT - CARTOON CHARACTERS , INFLATABLE RIDES
•VARIOUS FAMOUS CHARACTERS FOR INTERACTION WITH KIDS AND PERFECT PICTURE•CLOWNS MONOCYCLES ! JUGGLERS
Mother and Daughter Corner
• MUG PAINTING – CREATE YOUR OWN DREAM MUG - DRY IN THE SUN AND TAKE IT HOME WITH MEMORIES !
• JEWELER MAKING – EVERY MOTHER AND DAUGHTER WILL HAVE A CHANCE TO CREATE THEIR OWN BRACELET OR NECKLACE !
• HENNA ART – BE A QUEEN OF DESERT !
Special Award
A special panel of judges will crown the Star chef Oman -2013 and give out a CAR
Highlights
There is no entry fee and
contestants need not pay
anything. Everything from the
cooking vessels to the ingredients
will be provided free.
Contestants will get all the
support from our chefs to clean,
peel, cut to prepare the dishes
What’s at Stake ?
Each category will have three winners All Winners will be given grand prizes.
Each category will also two consolation prizes to be part of the menu.
A grand prize of Car will be given to the Star Chef Oman .
Post Event GoodiesTop 5 dishes from each category
will form a part of Star Chef Menu
Card at Spicy
Village
Menu Card to remain for a year
Every time a client orders a dish from Star Chef
Menu Card, Winner gets
20% Royalty
For the Audience
Gala evening to remember
With Large spread of buffet and gifts
Event Build Up
Advertisement in all Dailies
SMS Campaign
Mass Mailers
Advertisements in Radio
100,000 Fliers
Telemarketing through call center
Theme Press ads
Theme – Press ads opt 2
Theme – Press ads
Past Two Years
Last two years Star Chef Hunt has received extra
ordinary patronage from corporate ,government
organisation ,private association and from the
residents of Oman
Star Chef Hunt Season-1 had 10 sponsors 956
contestants 1100 recipes while season-2 had 26
sponsors 3078 contestants and 3500 recipes
Event ScheduleTime Competition Stage Activities Off-stage activities
15:45-16:00 MC - Opening CeremonyIntroduction of Judges and contestants and schedule
16:00 – 16:30 Desserts Competition MC Comedians and Live Cooking on screens – Q&As with giveaways.
16:30 – 17:00 Salads Competition MC Comedians and Live Cooking on screens Mother and Daughter Corner (Mug painting – Jewel Making)
KIDS ENTRAINMENT - CARTOON CHARACTERS , INFLATABLE RIDES
Omani Cultural village Hinnah – traditional crafts – pottery and waiving
17:00 - 17:30 Traditional Panjabi Indian Show
17:30 – 18:00 Main Course Gravy Competition MC Comedians and Live Cooking on screens – Q&As with giveaways.
18:00 – 18:30 Prayer Timing
18:30 – 19:00 Main Course Mushroom Competition MC Comedians and Live Cooking on screens – Q&As with giveaways.
19:00 – 19:30 Omani Cultural Show
19:30 – 20:00 Traditional Omani Competition MC Comedians and Live Cooking on screens – Q&As with giveaways.
20:00 – 20:30 Robolight Led Dance Show
20:30 – 21:00 Main Course (Rice & Noodles) Competition MC Comedians and Live Cooking on screens – Q&As with giveaways.
22:00 - 24:00 Prize Distribution Confetti and laser show
Event Management
Event management teams :Project managersVIP managementEvent executives Production managementOperational management
Onsite support :Sound and light technician crewSet up crewTeam supervisor Crowd control staff Onsite assistants
Communications Plan
MEDIA PLAN
NOVEMBER
DATE DETAILS PUBLICATION
5th or 6th (Mon or Tues)PR to annouce the annouce the new dates, omanization of the contest & ministry of Toursim involvement TIMES OF OMAN & Al WATAN
14th ( Wednesday) First Teaser Advert TIMES OF OMAN
19th ( Monday) Second Teaser Advert AL WATAN
27th or 28th ( Tues or wed) Press Conference to annouce the association with the Chef Guild of Oman
DECEMBER
2nd ( Sunday ) 1st PR annoucing the tie up with the chef guild of Oman TIMES OF OMAN & AL WATAN
5th ( Wed) 1st Press Conference with Titanium Sponsor and MOT officials
9th (Sunday) 2nd PR about the conference with the titanium sponsors TIMES OF OMAN
12th (wed)2nd Press Confernce with associations like women guild of Oman, Dar Al Atta, Omani Women Association and Social Clubs
17th (Mon) 3rd PR about the confernce with associations AL WATAN
19th (Wed) 3RD Press Conference with Silver / Gold & Platinum Sponsors
23rd (Sun) 4th PR annoucing the Silver / Gold and platinum sponsors AL WATAN
24th or 25th ( Mon - Tues) 5th PR inviting receipesTimes of Oman, Al Shabiba and Al Watan
30th (Sun) 6th PR talking about the "local" flavour TIMES OF OMAN & AL WATAN
JANUARY
2nd ( Wed) Advert AL WATAN
4th (Fri) Advert HI
6th (Sun) Ad TIMES OF OMAN
8th (Tues) PR talking about the salient features of Season 3 of Star Chef Hunt AL WATAN
11th (Fri) ADVERTORIAL ( Interview & Advert) with Titanium Sponsor and Mr. Ameer Ahamed. HI
14th (Mon) Advert AL WATAN
18th (Fri) PR talking about the prelims at various locations
21st ( Mon) Advert AL ISBOUA
23rd (Wed) Advert AL WATAN
25th ( Fri) Advert HI
27th ( Sun) PR Talking about the prelims held along with words from the participants
29th (Tues) Advert TIMES OF OMAN
31st (Thrus) Advert TIMES OF OMAN
FEBRUARY
3rd (Sun) Advert AL WATAN
6th (Wed) Advert TIMES OF OMAN
11th (Mon) PR talking about the entertainment and sales of tickets TIMES OF OMAN & AL WATAN
13th (wed) Advert AL SHABIBA
17th (Sun) Advert AL WATAN
18th ( Mon) Advert TIMES OF OMAN
19th ( Tues) Press Conference with all the Sponsors
20th (Wed) Advert AL WATAN
21st (Thurs) Advert TIMES OF OMAN
23rd ( Sat) Thank You Advert TIMES OF OMAN & AL WATAN
Titanium Sponsorship Benefits
Event Named after Company ad in Restaurant for a year Ads in website(www.spicyvillage.com) Logos in Website Ads in event website (www.starchefhunt.com) Full page ad in menu Full page ad in Culinary magazine Sales support for one year Logos in teaser ads logos in regular ads Logos in event ads, fliers and mass mailer Logos in tickets Logos in Invitation Company name in Pre press release Announced & Join press conference Product display at Venue Stall at Venue Product display at Spicy Village for one year Logos in application Logos participant pass Logos in Judges badges Logos in Participant folder Logos in back drop Logos in entrance arch & in Judges badges Banners in at venue Banners on the way to auditorium Announcement by compeer
Video ads in giant screen Audio ads between events Logos in Thanks ads Announcement by Celebrity Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Crowned dish of all winning dish named after
company/Product MOU on Product purchase for a year Pre event press release Mentioning in press release during the event Post Event press release Logos in Menu Launch ad Mentioned during Menu launch Press release Mentioned during Culinary magazine launch PR VVIP Tickets for Menu Launch VIP tickets for Menu Launch Logos in Volunteers T-Shirts Logos in Star Chef Caps & apron Number of slots- 1 Amount - 15000
Platinum Sponsorship Benefits
Company ad in Restaurant for a year Ads in website(www.spicyvillage.com) Logos in Website Ads in event website (www.starchefhunt.com) Full page ad in menu Full page ad in Culinary magazine Sales support for one year logos in regular ads Logos in event ads, fliers and mass mailer Logos in tickets Logos in Invitation Product display at Venue Stall at Venue Logos in application Logos participant pass Logos in Participant folder Logos in back drop Banners in at venue Banners on the way to auditorium Announcement by compeer Video ads in giant screen Audio ads between events Logos in Thanks ads
Announcement by Celebrity Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Pre event press release Mentioning in press release during the event Post Event press release Logos in Menu Launch ad Mentioned during Menu launch Press release Mentioned during Culinary magazine launch PR VVIP Tickets for Menu Launch VIP tickets for Menu Launch Number of slots -2 Amount - 10000
Gold Sponsorship Benefits Logos in Website Ads in event website (www.starchefhunt.com) Full page ad in menu Full page ad in Culinary magazine Logos in event ads, fliers and mass mailer Logos in tickets Logos in back drop Banners in at venue Banners on the way to auditorium Announcement by compeer Logos in Thanks ads Announcement by Celebrity Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Mentioning in press release during the event Post Event press release Logos in Menu Launch ad Mentioned during Menu launch Press release Mentioned during Culinary magazine launch PR VVIP Tickets for Menu Launch VIP tickets for Menu Launch Number of slots - 8 Amount - RO 5000
Silver Sponsorship Benefits
Logos in Website Ads in event website (www.starchefhunt.com) Full page ad in menu Full page ad in Culinary magazine Logos in event ads, fliers and mass mailer Banners in at venue Banners on the way to auditorium Announcement by compeer Logos in Thanks ads Complementary VVIP Passes Complementary VIP passes] Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Mentioning in press release during the event Post Event press release VVIP Tickets for Menu Launch VIP tickets for Menu Launch Number of slots - 12 Amount – RO 2000
Venue Sponsorship Benefits
Logos in event ads, fliers and mass mailer Banners in at venue Announcement by compeer Logos in Thanks ads Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Mentioning in press release during the
event Post Event press release VVIP Tickets for Menu Launch VIP tickets for Menu Launch Number of slots-16
Amount -1000
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