Reusability 2.0: The Key to
Publishing Learning
Sponsored by:
Facilitator:
Bryan ChapmanChief Learning Strategist
Chapman [email protected]
Delivery formatsDelivery formatsDelivery formatsDelivery formats
64%Instructor-Led,
Classroom
18%Online, Self-
Paced
2.5%
3.5%CD-ROM, etc.
2%Print – Self
Paced
3%Audio/Video
2%Other
Polling Question
ASTD, State of the Industry Report (2005)
2.5%Instructor-Led
Distance
5%Instructor-Led
Online
Definition
Reusability 2.0
A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, job aides, etc.)
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Reuse
Content
Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring
For Many
Learning
Purposes
CreateContent
For Specific
Learning
Purpose
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Reuse
Content
Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring
For Many
Learning
Purposes
CreateContent
For Specific
Learning
Purpose
Text & Graphics
Screen Design & Layout
Audio & Video
Navigation Controls
Animation
Interactive & Simulation
Online Courses
�
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Reuse
Content
Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring
For Many
Learning
Purposes
CreateContent
For Specific
Learning
Purpose
Text & Graphics
Screen Design & Layout
Audio & Video
Navigation Controls
Animation
Interactive & Simulation
Online Courses
�
� Instructor’s Guide (Word)
Student Manual (Quark)
Classroom Visuals (PowerPoint)
Textbooks
Paper-based Tests
Online Tests
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Reuse
Content
�
Large-Scale, Team Development
Reuse Content in Many Online Courses
Manage Development Roles (Workflow)
Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring
For Many
Learning
Purposes
CreateContent
For Specific
Learning
Purpose
Text & Graphics
Screen Design & Layout
Audio & Video
Navigation Controls
Animation
Interactive & Simulation
Online Courses
�
� Instructor’s Guide (Word)
Student Manual (Quark)
Classroom Visuals (PowerPoint)
Textbooks
Paper-based Tests
Online Tests
Learning Objects (Reusability)
Large-Scale, Team Development
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Publishing Learning
Reusability 2.0
Learning Content Management (LCMS)
Reusability 1.0
Reuse
Content
�
�
Large-Scale, Team Development
Reuse Content in Many Online Courses
Manage Development Roles (Workflow)
Proactive Capture of SME Knowledge
Just-in-time Performance, Production-Ready Job Aides
Synchronized, Classroom Materials (manuals, student guides)
On Demand, Instructor-led visuals (i.e. PowerPoint)
On Demand, Print-Ready Textbooks
Content Reuse across ALL learning materials
Polling Question
Multiple ToolsTraditional Authoring Multiple ToolsTraditional Authoring
For Many
Learning
Purposes
CreateContent
For Specific
Learning
Purpose
Text & Graphics
Screen Design & Layout
Audio & Video
Navigation Controls
Animation
Interactive & Simulation
Online Courses
�
� Instructor’s Guide (Word)
Student Manual (Quark)
Classroom Visuals (PowerPoint)
Textbooks
Paper-based Tests
Online Tests
Learning Objects (Reusability)
Large-Scale, Team Development
Case Study #1:
Vertical Market, Learning Services
and Information Publisher
Case Study Case Study Case Study Case Study –––– Information PublisherInformation PublisherInformation PublisherInformation Publisher
• Dominates specialized, vertical market
• 80% of the professionals in this vertical use at
least some of the company’s products
• Resell and re-brand content for schools
• New generation of younger, web-savvy
learners, looking to access personalized
learning, adapted for their needs
• Content must be customized for specific
equipment configurations
Case Study Case Study Case Study Case Study –––– Information PublisherInformation PublisherInformation PublisherInformation Publisher
Prior Methods Reusability 2.0
CBT
copy
CBT
Developed in
IsolationTextbooks for
Course (700 pages)
New equipment
New version of
course
“Unmanageable”
“each required its own revision cycle”
Case Study Case Study Case Study Case Study –––– Information PublisherInformation PublisherInformation PublisherInformation Publisher
72 dpi
The key to
publishing in
learning is
reusability 2.0;
characterized by
reusing content for
multiple purposes
72 dpi
300 dpi
600 dpi
“Triad”
SMEWriter
Instructional Designer
Case Study Case Study Case Study Case Study –––– Business DriversBusiness DriversBusiness DriversBusiness Drivers
• Decrease Expense of Development
• Decrease Complexity in creating on-demand
products for customers
• Single-Source Development
• Keep content up to date
• Handle hundreds of versions of courses
Case Study #2:
Certification Prep and Educational
Learning Provider
Case Study Case Study Case Study Case Study –––– Certification ProviderCertification ProviderCertification ProviderCertification Provider
• Certification Learning Content
• Over 1000 universities, community colleges,
high schools
• Extensively used inside Cisco and Avaya for
internal staff and partner training
• 300 course modules (1 to 2 hours in length)
• Delivery custom versions to customers
Case Study Case Study Case Study Case Study –––– Certification ProviderCertification ProviderCertification ProviderCertification Provider
Prior Methods Reusability 2.0
• FrameMaker � study guide
• PowerPoint � matched
visuals
• Authoring Tools � e-• Authoring Tools � e-
Courses
• 18 month curriculum
development cycle
Case Study Case Study Case Study Case Study –––– Certification ProviderCertification ProviderCertification ProviderCertification Provider
“Each product was manually built,
increasing the cost of course
development. Consequently, we couldn’t
keep the cost down so that our products keep the cost down so that our products
would be affordable enough for colleges,
universities, high schools, or small-to-
medium sized companies because the
cost of production and customization was
just too far out of reach.”
Case Study Case Study Case Study Case Study –––– Dev ProcessDev ProcessDev ProcessDev Process
Data Collection
Global SME’sContent Review
Editing & Art
Production
• Study guide
• E-Courses
• Paper Test
• Online Test
• PowerPoint
• Everything else
“We discovered that
one person could
manage a dozen
SME’s through the
process.”
IT master instrutors
• Everything else
Case Study Case Study Case Study Case Study –––– Business DriversBusiness DriversBusiness DriversBusiness Drivers
• dramatically reduce the time it takes to create
content (18 month � 5 Month dev process)
• eliminating redundancy from content gathering,
through production, to creating learning through production, to creating learning
products
• simplify upgrading and changing content
• most important: end-user customers can build
their own courses based on specific, desired
learning outcomes
Demo in action
Case Study Case Study Case Study Case Study –––– Dev ProcessDev ProcessDev ProcessDev Process
� Telephony
� Network Engineering
� Applications
� Hardware
� Management� Management
� Security
WestNet Customer
Go
Case Study #3:
Large Corporate
Case Study Case Study Case Study Case Study –––– Large CorporateLarge CorporateLarge CorporateLarge Corporate
• 900,000 employees worldwide
• 34,000 Restaurants
• 106 countries• 106 countries
• Opens 3 new restaurants “every day”
• 30-35 average employees per site
• Customized, regionalized training needed at
each location
Case Study Case Study Case Study Case Study –––– Large CorporateLarge CorporateLarge CorporateLarge Corporate
Prior Methods Reusability 2.0
• 7 large binders (Operation
Standards)
• 300 Word documents
• Manual page customization
by location
• Content silos, multiple
versions
Polling Question
Case Study Case Study Case Study Case Study –––– Key DriversKey DriversKey DriversKey Drivers
• Cost reduction
• Self-Serve, On-Demand Personalization of Learning Content
Across all Delivery Formats
• Speed of Development• Speed of Development
• Ease of Content Maintenance
• Widespread Adoption beyond the first phases of
implementation
• Ultimately, the streamlining of the number of redundant
procedures associated with performing the same task
Case Study Case Study Case Study Case Study –––– On DemandOn DemandOn DemandOn Demand
Demo in action
Operation Manuals
• Page numbering
• Auto Generated TOC
• Regionalized
• Localized
• Synched Job Aides
• Observation Checklists
• Etc.
Example of Wizard interface
Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0Lessons Learned: Planning for Reusability 2.0
• Involve ALL content owners and stakeholders in
initial planning
• Work from the end product backward (not the
other way around)other way around)
• Leverage a primary data source
• Educate, educate, educate
• Sr. Management Support
• Plan for more structure, but greater rewards
Questions???
Bryan Chapman
Sponsored by:
www.xyleme.com
Bryan ChapmanChief Learning Strategist
Chapman [email protected]
Mark HellingerPresident & CEO
(858) 792-8340
Dawn PoulosVice President of Marketing
(858) 427-1512
Top Related