Roy Timor RoussoSeptember 9, 2014
Rethinking Mobile: Enterprise Mobility Beyond Unified Communications – the UX view
1. Market View – throwing numbers in the air
2. What CIOs think vs. what users want
3. Going beyond BYOD “I mobile therefore I am”
4. Tapping into new tech
5. KANDY anyone ?
5 things to talk about
Market view …throwing numbers in the air
Who is that mobile enterprise communicator ?
She or he is a ‘desk-less’ or ‘active office worker’
Market View… throwing numbers in the air
Market View …throwing (more) numbers in the air
What CIOs think vs. what users want
Mobile Enterprise Communication… What CIOs think
• Voice, TXT, Video, Conf, Screen Share, FMC• Closed & budgeted
• Secure • Device dependent
• Telco Grade (99.999%)
Mobile enterprise communication … What the users think
• Consumer envy…consumer apps setting the UX standard
• Any device, any Internet access, any social network • Enterprise & Consumer via one interface• No choices to make • Best effort is …OK
Going beyond BYOD: “I mobile therefore I am”
The challenge, need, opportunity
Bringing consumer UX to enterprise communication world with no silos or switch between domains
Back to basics:
In other words …. The user experience
Therefore:
An enterprise user is a consumer at work, one UX, always on, with no decisions to make
My mobile is me, my email is me “I mobile therefore I am”
Snips of communication cross networks & communities
Tapping into new technologies
Tapping into New Technologies • Beyond BYOD: WebRTC, Cloud, PaaS, CaaS,
Wearable, IOT, NFV, paving the way to new experiences
All these technologies drive to enable robust communication & seamless switching across domains
OTT for the mobile enterprise consumer
OTT facilitate… OneMe & Communication Snips
‘OneMe’ cross device, cross network, no decision
Communication snips via cloud
Pick & choose the building blocks you need
Voice
Video Calls
Conference
Text
Break-out
Break-inRich
Messaging
Vid Msg.
Location (GPS)
LocationScreen Sharing
Directory
Presence
Sensors
KANDYanyone?
Kandy wraps the power of GENBAND’s suite of communications assets into an application developer friendly cloud offering that enables anyone the ability to offer RTC in any place on any device instantly.
KANDY is
Genband KANDY – RTC mobile communication snips on the Cloud
4 requirements
• Create agile offerings • Work within existing frameworks• On demand creation• Shared risk & reward pricing
IP-to-IP Calls
Core features for mobile enterprise consumers
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS
IP-to-IP Messaging
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING
PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS
Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING
Additional Services
LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
Rest APIs
REST APIs providing access to KANDY’s
communications and management
functions
• Manage User (create, get, delete, details)
• Authentication (tokens for domains and users)
• Calls (audio, video, PSTN)• Messaging (text, media,
SMS)
Web & Mobile SDKs
Higher level calls for simplified Web &
mobile development
• Developer documentation• Class description• List/descriptions of
methods• Parameters/Return Values• Request & Response body
An engine for the developers community Quick Starts & Components
Code samples & Plug-and-play components allowing developers immediate access
• Login & Hello World• Make a voice/video call• Address Book + Presence• Concierge button• Click to call
Sample Applications
Turnkey applications developed on KANDY,
ready to be rebranded for you
• fring for KANDY - OTT App• Mobile Communicator
Serving communication snips to the
dev. community, while keeping
OneMe
Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities
UX driven pricing philosophy
$XXActive User/
month
Per Subscriber
Per Usage
$XX/month
$XX/month
Per Capacity
Enterprise mobile communication is one with conusmer
It’s all about the User Experience
New techonolgies enbale ‘no decision’, seamless switich between domains
Solution like Genabnd KANDY enbel these apps, services and commuincation sinps, today
Summary
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