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Retention Update
Susan AwbreyNovember 2009
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Why Retain Students?
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Why Retain Students?
• Impact on student’s future- Life satisfaction and type of work
- More career options - Better promotion opportunities - Higher lifetime earnings (Census Bureau 2006)
* $1.2 million high school* $1.6 million associates degree* $2.1 million bachelors degree
• Impact on society- Michigan’s economy calls for more college graduates- More educated citizenry provides better decision making
• Cost to university
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Budgetary Impact of Retention
Increase Year 2Extra 5%
Year 3Extra 5%
Year 4Extra 5%
Totals
5% Percent Increase in retention of FTIACs to graduation [based on Fall 2009 = 2466]
123sophomores
123juniors
123Seniors
Increased graduation rate
Total Credit Hours
Undergraduate – 32 per student/sophomore(lower division)Undergraduate – 32 per student/junior(upper division) 28 per student/senior
3936
3936 3444 Total credit increase11,316
Tuition Rate Per Credit Hr
Undergraduate(lower division)Undergraduate(upper division)
$292.75*
$319.75* $319.75*
$1,152,264
$2,360,755
Revenue $1,152,264 $1,258,536 $1,102,219 $3,512,019
Per student increase = 32 credits X $292.75 + 60 credits X $319.75 = $28,553*•Based on in-state tuition
Note: it takes 3 students who stay for only their first year to equal the amount of funding received from 1 graduate.
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How Does OU’s Retention Compare withOther Michigan Public Universities?
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Freshman to Sophomore Retention Rate
Institution Percent Retained
University of Michigan Ann Arbor 96%
Michigan State University 91%
Grand Valley State University 86%
Michigan Technological University 82%
University of Michigan Dearborn 81%
Central Michigan University 77%
Western Michigan University 73%
Oakland University 72%
University of Michigan Flint 72%
Eastern Michigan University 71%
Ferris State University 70%
Wayne State University 70%
Lake Superior State University 69%
Saginaw Valley State University 69%
Northern Michigan University 57%
Fall 2008; Source: IPEDS
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Oakland University First Year Retention
Year Percentage
2003 72%
2004 71%
2005 70%
2006 73%
2007 72%
2008 74%
Based on OIRA Data
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6-Year Graduation Rates (IPEDS)
Institution 6-Year Graduation Rate
University of Michigan Ann Arbor 88.0%
Michigan State University 75.4%
Michigan Technological University 64.6%
Central Michigan University 57.5%
Grand Valley State University 56.0%
Western Michigan University 55.1%
University of Michigan Dearborn 53.5%
Northern Michigan University 47.7%
Oakland University
43.7%
Ferris State University 43.4%
Lake Superior State University 38.3%
Saginaw Valley State University 37.5%
University of Michigan Flint 36.2%
Eastern Michigan University 35.7%
Wayne State University 33.6%
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Poor Retention is like Cholesterol and Vytorin:
• It has at least two main causes: Type of students, faculty engagement
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Type of Students
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Percent of New Students Entering Michigan Public UniversitiesGPA 3.0 or Higher (College Board Handbook)
Institution Percent
University of Michigan Ann Arbor 98%
Grand Valley State University 97%
Michigan State University 95%
Michigan Technological University 87%
University of Michigan Dearborn 85%
Central Michigan University 78%
Oakland University 72%
Western Michigan University 66%
Saginaw Valley State University 65%
University of Michigan Flint 64%
Wayne State University 60%
Ferris State University 59%
Northern Michigan University 57%
Lake Superior State University 56%
Eastern Michigan University 50%
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Percent of Oakland University Incoming FTIACswith 3.0 High School GPA or Above
Year Percentage
2004 57%
2005 60%
2006 63%
2007 64%
2008 72%
2009 71%
Based on OIRA Data
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Institution’s Median Composite ACT Score forNew Students Entering Michigan Public Universities (Barrons College Profiles)
Institution Median Score
University of Michigan Ann Arbor 29
Michigan Technological University 26
Michigan State University 25
Grand Valley State University 24
University of Michigan Dearborn 24
Oakland University 22
Central Michigan University 22
Northern Michigan University 22
University of Michigan Flint 22
Western Michigan University 22
Eastern Michigan University 21
Ferris State University 21
Saginaw Valley University 21
Lake Superior State University 20
Wayne State University 20
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Why is just changing admissions criteria alone is not enough?
• Raising entrance criteria eliminates less qualified students, but doesn’t attract better students.
• If done in isolation, it impacts funding needed to run institution and to acquire resources to provide a quality education.
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What does it take to recruit higher achieving students?
* A Strong Reputation for Quality (National)
* Engaged Faculty
* Outstanding Facilities and Resources
* Student Scholarships and Grants
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Percent of Total Financial Aid Devoted toScholarships and Grants vs. Loans and Work Study (Based on OIRA Data)
Institution Scholarships and Grants Loans and Work Study
University of Michigan Ann Arbor
56% 44%
Michigan State University 48% 52%
Michigan Technological University 45% 55%
Oakland University 42% 58%
Saginaw Valley State University 39% 61%
Northern Michigan University 38% 62%
Wayne State University 37% 63%
University of Michigan Dearborn 36% 64%
Grand Valley State University 34% 66%
Eastern Michigan University 33% 67%
Central Michigan University 31% 69%
Ferris State University 25% 75%
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Funding for Non-Need Based and Total Scholarships & Grants
Institution Total Non-Need Based Scholarships & Grants
Total Scholarships & Grants
Michigan State University $80,494,836 $142,655,217
University of Michigan Ann Arbor
$73,207,342 $124,138,753
Eastern Michigan University $20,228,324 $ 37,973,545
Wayne State University $14,76,567 $ 40,258,288
Central Michigan University $12,379,162 $ 43,492,787
Oakland University $12,255,434 $ 23,459,873
Northern Michigan University $11,693,825 $ 24,028,380
Ferris State University $11,693,825 $ 30,499,392
Saginaw Valley State University $11,710,727 $ 20,088,042
Grand Valley State University $11,385,652 $ 50,446,673
Michigan Technological University $8,715,376 $ 28,793,685
University of Michigan Dearborn $4,901,553 $ 11,131,381
Based on OIRA Data
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Retention by Scholarship
Year No Scholarship Non-renewable Scholarship Renewable Scholarship
2004 67% 82% 94%
2005 64% 76% 84%
2006 66% 82% 89%
2007 67% 75% 84%
2008 69% - 88%
From Senate Presentation by Dr. Mary Beth Snyder
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Faculty Engagement of Students
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Comparison of First Year Retention Rates of Three Universities withMedian ACTs of 22
Institution Median ACT First Year Retention Rate
Central Michigan University 22 77%
Oakland University 22 72%
Northern Michigan University 22 57%
Based on Data from Barrons College Profiles
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2007 National Survey of Student Engagement – First Year
Academic Challenge Oakland University Comparison Group
Time on academic work emphasized 78% 79%
Hold students to high standards 48% 53%
> 15 hrs/week homework 23% 28%
> 15 hrs/week working off campus 40% 29%
Write 5 papers, 1-4 pgs 64% 65%
Read > 10 assigned books 27% 30%
Strongly challenging exams 47% 48%
All NSSE Data from What First-year and Senior Students are Telling Us About Their Oakland University Experience, OIRA
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Student Faculty Interaction Oakland University Comparison Group
Faculty Accessible/Supportive 38% 42%
Research with Faculty 10% 17%
Receive Prompt Feedback 50% 52%
Talk about Grades/Assignments 41% 48%
Discuss Readings 14% 19%
Discuss Career Plans 68% 78%
Interact Outside of Class 26% 37%
Enrichment Oakland University Comparison Group
Learning Community 14% 15%
Interact Peers/Different Social 44% 51%
Interact Peers/Different Race 43% 44%
Study Abroad 7% 8%
Study Foreign Language 39% 18%
Community Service 32% 32%
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Supportive Campus Oakland University Comparison Group
Peers Friendly/Supportive
51% 57%
Overall Satisfaction Education
79% 83%
Encouraged AttendCampus Events
56% 57%
Good/Excellent Advising
68% 74%
Relations with Administrators/Staff
26% 31%
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