2012 May
Analyze of the promotion price for 5
market segments:
- Water- Beer- Milk- Yogurt- Wine
* Month: May* Retailer: Supermarkets* Market: Ukraine* Area of study: Promotional price
2012 May
RETAILERS WATER BEER MILKYOGHUR
TWINE
BILLA 1,85 UAH 4,12 UAH 6,88 UAH 19,97 UAH 31,99 UAH
NOVUS 7,18 UAH 29,95 UAH 26,65 UAH
TARGET 8,37 UAH 7,70 UAH 21,10 UAH 25,73 UAH
VARUS 2,24 UAH 2,75 UAH 11,88 UAH 23,99 UAH
БУМ 2,90 UAH 6,99 UAH 6,39 UAH 13,69 UAH 43,93 UAH
ВЕЛИКА КИШЕНЯ
9,58 UAH 34,92 UAH
ВОПАК 2,66 UAH 4,25 UAH 25,72 UAH
ЕКО-МАРКЕТ 2,49 UAH 3,50 UAH 14,99 UAH 20,91 UAH 34,67 UAH
КРАЇНА КРАЙ 2,66 UAH 5,39 UAH 17,59 UAH 18,00 UAH
ЛЕЛЕКА 6,93 UAH
ОБЖОРА 2,66 UAH 5,98 UAH 23,30 UAH 45,32 UAH
ПЕРЕКРЕСТОК 2,53 UAH 12,98 UAH 17,47 UAH 28,65 UAH
ФУРШЕТ 11,78 UAH 4,99 UAH 37,32 UAH
SUMMARY OF THE ANALYZE *
* Prices for one liter/kg. – Random selection of the market segments – Promotions found in the promotions leaflets for the month of May in Ukraine (90% of the stores
group)
2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
WATER - SPARKLING MINERAL WATER
BILLA obtained the first position with a promotional price of 1,85 UAH
ЕКО-МАРКЕТ, with his promotional price of 2,5 UAH, which means 44,17% bigger than Billa, obtained the fifth position.
As a comparison, the average promotional minimum price for this segment of market for the
month of May:
3,53 UAH
2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
BEER & CIDERVARUS obtained a comfortable first position for the Beer&Cider segment with a promotional price of 2,75 UAH
ФУРШЕТ, with his promotional price of 4,99 UAH, which means 51,65% bigger than Varus obtained the fifth position.
As a comparison, the average promotional
minimum price for this segment of market for the
month of May:
6,39 UAH
2012 May
RANKING OF THE PROMOTIONAL PRICE FOR: MILKБУМ obtained the first position for
the MILK segment with a promotional price of 6,39 UAH
For the month of May, only 4 supermarket retailers promoted the milk. Despite the high competitive segment, ЕКО-МАРКЕТ promotes a liter of milk for a price of 14,99 UAH (134,63% higher than БУМ)
As a comparison, the average promotional minimum price for this segment of market for the
month of May:
8,99 UAH
2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
YOGURT TO DRINKVARUS, as it did for the Beer&Cider segment, obtained the first place for the Yoghurt segment with a promotional price of 11,88 UAH
BILLA took the fifth position with a promotional price of 19,98 UAH, which means 68,13% higher than what VARUS did in his leaflets
As a comparison, the average promotional minimum price for this segment of market for the
month of May:
19,54 UAH
2012 May
RANKING OF THE PROMOTIONAL PRICE FOR: WINE
КРАЇНА КРАЙ, with his aggressive price of 18 UAH for a liter of wine, obtained the first position.
NOVUS took the fifth position with a promotional price of 26,65 UAH. This price stays quite close to the ones promoted by his concurrent.
As a comparison, the average promotional minimum price for this segment of market for the
month of May:
31,41 UAH
Thank you for your attention.
Feel free to contact us for more details concerning this analyze or to comment this analyze:
HTTP://WWW.HIPER-COM.COM
Hiper-com Monitoring-Kievул. Ярославов Вал, дом 13/2, литера «Б», офис 3, Киев
2012 May
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