Results from RaW Sectionof Library Evaluation
February 2007
Response Rate
• 63% of library authorities completed at least part of the survey
• 59% completed both sections
82% 80% 79%74%
70% 69% 67%63% 62%
54%
46%43%
East M
idlan
ds
Norther
n Irel
and
West
Mid
lands
South E
ast
Easte
rn
South W
est
North E
ast
Scotla
nd
London
North W
est
Yorks
& Hum
ber
Wales
Sign-Up and Participation
Minimum76%
Not6%
Maximum2%
Medium16%
Minimum77%
Not6%
Maximum2%
Medium15%
Sign-Up Level Participation Level
Percentages of the 2712 libraries included in the RaW survey who signed up at different levels, and who participated at different level.
Materials
87%82%
78% 77% 76%72% 71% 71% 71% 69% 67%
57%
Phase
1 M
ag
Welco
me
Pack
Quick
Reads
Bookmar
ks
Postca
rds
Poster
s
Musi
c Mag
Footbal
l Mag
Easte
nders
DVD
Sports M
ag
Story
telli
ng Pac
ks
Comed
y DVD
Percentage of libraries that used different RaW materials
Which Materials Were The Most Successful?
51%
42%
24% 23%18%
14% 13% 13%
Quick Reads Magazines DVDs FamilyStorytelling
Packs
WelcomePack
Bookmarks Posters Postcards
Percentage of library authorities who said that the material was one of the most successful
Which Materials Were The Most Successful?
The Welcome Pack has been useful for our
staff as it is full of good ideas and
suggestions
Storytelling packs - we need lots more of them. We can employ them far more easily than anything else
from RaW, because we have a ready-made, relevant audience of parents and children at storytimes
The storytelling packs were very
eye-catching, however the fact that users had to request one did
seem to be a barrier, and the
indepth, sometimes
condescending, questions did annoy people
The Quick Reads meet a direct need for less demanding recreational
reading. They are allowing us to access groups and individuals who would not
traditionally see themselves as library users
The Phase 1 Magazine was extremely popular, and achieved widespread recognition for the RaW brand, because it used celebrities and popular images - it
looked fun rather than worthy. The subsequent magazines were less successful because supplies
were limited, the format was less eye-catching
Resources
44%
20%15%
6% 5% 4% 4%
Logo Posters Quizzes FootballStories
DiscussionPacks
TutorManual
LearnerManual
Percentage of libraries that used different RaW resources
Which Resources Were The Most Successful?
31% 29%
15%12%
5% 5%1%
Logo Quizzes Posters Tutor Manual DiscussionPack
FootballStories
LearnerManuals
Percentage of library authorities who said that the resource was one of the most successful
Which Resources Were The Most Successful?
The RaW logo has been invaluable as we
have produced our own publicity and this
has enabled us to brand our displays
and materials
The learner manual for tutors was well-
produced but suffered from lack of awareness of library capacity and
how they operate
The quizzes have been good, but not always for
people with literacy problems, sometimes a bit
hard for them
The story-telling techniques have been particularly useful when working with traveller families since it has tapped
into their oral traditions
The quizzes - because they were flexible, and could be used in different contexts, both formal and relaxed
Downloadable posters – we’ve
used them to promote RaW events in city
locations
Book Displays and Website
58% of libraries had58% of libraries had60% of libraries had 60% of libraries had
actively directed actively directed readers towards the readers towards the
RaW websiteRaW websiteRaW Book DisplaysRaW Book Displays
Stories Workshops
55% of library authorities sent at least one member of staff of stories
training
32% of library authorities had
held at least one stories
workshop
On average, 0.4 workshops were run for every one members of staff
trained
265 librarians have participated in RaW stories training in the last 6 months
112 stories workshops were run in the last 6
months
On average, 1.6 stories workshops were run in every library authority
with trained staff
62%
18%
39%32% 31%
12%
Parentand Child
Other ReadingGroups
Quizzes Stories FootballStories
1362
185 154 142 11466
Parentand Child
Other ReadingGroups
Quizzes Stories FootballStories
Activities
Percentage of library authorities that held
activities
Total number of RaW activities
17
8
3 3 3 4
Parentand Child
Other ReadingGroups
Quizzes Stories FootballStories
Average Number of Activities Per Participating
Library Authority
13
24
5
1417
5
Parentand Child
Other ReadingGroups
Quizzes Stories FootballStories
17694
4389
8541984 1884
327
Parentand Child
Other ReadingGroups
Quizzes Stories FootballStories
Participants in Activities
Average Number of Participants per
RaW Activity
Total Number of Participants in RaW Activities
Other RaW Activities
The 6-book
challenge
A RaW Induction Morning
Creative writing
sessions
ESOL events
Family events
for older children Showcase
cinema queueCommunity
Visits
Enquiries
• 3083 RaW enquiries were recorded across 61 library authorities (many library authorities could not answer this question).
• This is an average of 51 enquiries per library authority, despite 12 library authorities recording no RaW enquiries at all.
23%
20% 19%18%
6% 6%5%
3% 2%
LibraryActivities
TV Progs PromoMaterial
Unknown RadioProgs
Word ofMouth
Other Website Events
Sources of Enquiries
How has RaW has impacted on visitor numbers of libraries in your authority?
30% of library
authorities saw an
increase in visitor
numbers ?22% of library
authorities couldn’t
estimate RaW’s impact on
visitor numbers-39% of library
authorities said that RaW
made no impact upon
visitor numbers
Summary
• 94% of libraries participated in the RaW campaign, most at a minimal level
• The most successful materials were the quick reads collections and magazines
• The most successful resources were the logo and the quizzes
• c60% of libraries had book displays and directed readers towards the website
• 55% of libraries authorities sent staff on stories training, but so far, less than half of those trained have run stories workshops
• The most popular RaW activities were parent and child sessions, which were run in 62% of library authorities and attracted 17,500 participants
• 30% of library authorities saw an increase in visitor numbers as a result of RaW
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