Download - Research Presentation: RTB: The Road And Market Ahead

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Real-Time Bidding: The Road And Market Ahead Twitter: KarstenW


IDC WorldwideNew Media

Market Model2H-2012


Display Ad Sales = Newspaper Ad Sales


Programmatic Trading Has Been Around For A While


GONE IN

30MILLISECONDS


I

RTB

Video

27%

RTB

53%

Mobile

36%

2012 – 2016 CAGR


2009 2010 2011 2012 2013 2014 2015 20160

2

4

6

8

10

12

14

16

U.S. Western EuropeJapan ChinaCentral and Eastern Europe Latin AmericaMiddle East and Africa RoW

$B

RTB-Based Ad Spending 2009 - 2016


Well, here's another nice mess you've gotten me into!


2009 2010 2011 2012 2013 2014 2015 20160

5

10

15

20

25

30

Total Display Ad Spend Indirect SalesProgrammatic RTB

Indirect Sales as Source for RTB Sales, U.S.

$B


2009 2010 2011 2012 2013 2014 2015 20160

5

10

15

20

25

30



$B

Next Stops: Mobile Ads?Video Ads?


RTB and

Brand

Campaig

ns

Direct Display Sales – One

Innovation Away From Disruption

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