Tactics. Crisis. Tools.5/6 September, 2013 Crowne Plaza, Prague
www.reputation-conference.eu
Keynotes
1
Crises, Hackers and the Rest: Reputation � reats in the 21st Century
2
Reputation as a Strategy to Economic Success
Dinner Speech
1
Can Reputation Be Black-mailed? Legal Aspects for Protecting Reputation
Workshops
1
Making the Best Out of the 21st Century Technology: Online Reputation Management
2
Reputation Recovery Model - Rescue, Rewind, Restore, Recover
3
Elements of World Class Reputation: Rationale, Strategy, Accountability
Best Cases
1
Protecting Reputation � rough Whistle-Blowing Policies 2
Now You’re Up, � en You’re Down: Recovering Reputation After a Crisis
3
Taking Customers’ Feedback Seriosuly
4
From CSR to CSV: Creating Economic Value by Addressing Society’s Needs
5
Better Prevent � an Cure: Controlling Standards in an Uncontrollable Industry
2nd ConferenceReputation Management
Early Bird Discount until August 9th, 2013
Workshop Session
3.30 – 5.00 pm WS I
Elements of World Class
Reputation: Rationale,
Strategy, Accountability
3.30 – 5.00 pm WS II
Reputation Recovery Model
- Rescue, Rewind, Restore,
Recover
3.30 – 5.00 pm WS III
Making the Best Out of the
21st Century Technology:
Online Reputation
Management
5.15 – 6.00 pm Closing Discussion
8:00 – open end Dinner
From 8.30 pm Dinner Speech:
Can Reputation Be
Blackmailed? Legal Aspects
for Protecting Reputation
FRIDAY • 6TH SEPTEMBER, 2013
Module III: Strategies for Optimising Stakeholder Relations
8.45 am Doors Open
9.15 – 9.30 am Introduction
9.30 – 10.15 am Taking Customers’ Feedback
Seriously - For a Better CRM
10.15 – 11.00 am From CSR to CSV: Creating
Economic Value by
Addressing Society‘s Needs
11.00 – 11.30 am Coffee Break
11.30 – 12.15 pm Controlling Standards in an
Uncontrollable Industry
12.15 – 12.45 pm Closing Discussion
12.45 – 1.00 pm Closing Statement
THURSDAY • 5TH SEPTEMBER, 2013
10.00 am Doors Open
10.30 – 10.45 am Welcome
Module I: Organising and Managing Corporate Reputation
10.45 – 11.30 am Keynote: Crises, Hackers
and the Rest: Reputation
Threats in the 21st Century
11.30 – 12.15 pm Keynote: Reputation as a
Strategy for
Economic Success
12.15 – 12.30 pm Closing Discussion
12.30 – 1.30 pm Lunch
Module II: Crisis Prevention and Strategy
1.30 – 2.00 pm Protecting Reputation
Through Whistle-Blowing
Policies
2.00 – 2.30 pm Now You‘re Up, Then
You‘re Down: Recovering
Reputation After a Crisis
2.30 – 3.00 pm Closing Discussion
3.00 – 3.30 pm Coffee Break
www.reputation-conference.eu
Conference Programme
5/6 September, 2013 Crowne Plaza, Prague
“This is a chance to hear what has worked
and what has flopped and learn from mistakes.”
www.reputation-conference.eu
CONTACT
Conference
Coordinator
Anca Scurtu
+49 (0)30 / 44 72 94 00
Conference Reputation Management
Speakers include:
DR. CHRISTOPHER STORCK QUADRIGA UNIVERSITY (MODERATOR)
Module I: Organising and Managing Corporate Reputation - the fi rst module aims at presenting reputation not as an end, but as a means to achieve economic success
Module II: Crisis Prevention and Recovery - explores how a crisis can damage a company’s reputation and what are the means to recover, as well as implementing internal prevention measures like whistle-blowing policies
Module III: Strategies for Optimising Stakeholder Relations - focuses on the idea that reputation management is tantamount to managing stakeholder relations
Reputation: easy to achieve and diffi cult to maintain. As the 21st century unfolds with its new challenges and impediments, reputation takes on a whole new meaning: it becomes a means to success rather than an end.
The 2nd Conference on Reputation Management invites you to join us in Prague to discuss about Tactics, Crisis, and Tools. The fi rst module will be dedicated to typical threats for our century as well as managing reputation to achieve economic success. The nexus crisis-reputation will be explored in the second module with a special focus on crisis recovery and whistle-blowing in big corporations. Last but not least, the third module revolves around optimising relations with stakeholders with CSR, CSV and Supply Chain Management policies at its core.
DR. SOFIA HITZBLECK
2nd Conference Reputation Management
CARSTEN WEGMANN DIRECTOR, REPUTATION INSTITUTE
PROF. ALASTAIR MULLIS UNIVERSITY OF EAST ANGLIA
Location // Contact:
LOCATION
Crowne Plaza
Koulova 15
16045 Prague
Tel: 420 296 537 277
[email protected]@crowneplaza.eu
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Registration Fax: +49 (0) 30/84 85 92 00
* Prices do not include VAT; included in the participants fee is access to all parts of the conference programme as well as to the dinner reception.** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu.
Host: Quadriga Hochschule Berlin GmbH
2nd ConferenceReputation Management
5/6 September 2013, Crowne Plaza, Prague
I would like to attend the Reputation Management Conference on September, 5th and 6th, 2013 in Prague.
General Admission: Conference Fee 1160 Euro*
Early Bird Discount: Early Bird registration deadline is September 9th, 2013: Conference Fee 920 Euro*
EACD Members: I am an inhouse communications professional and a full member of the European Association of Communication Directors (EACD) OR I would like to become a full member of the EACD (annual membership fee, including Communication Director subscrip-tion: 140 Euro) and hereby officially apply for membership: Conference Fee 840 Euro*/**
Communication Director Magazine Subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120 Euro) and hereby order an annual subscription: Conference Fee 840 Euro*/**
Register online at: www.reputation-conference.eu
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