Representing interestsRepresenting interestsin the European decision-in the European decision-
making processmaking processThe recognised opportunityThe recognised opportunity
as the greatest competitive advantageas the greatest competitive advantage
Pricomm ConferencePricomm Conference
Budapest, 2006.10.06.Budapest, 2006.10.06.
Edit Herczog, MEPEdit Herczog, MEP
SummarySummary IntroductionIntroduction
– Opportunities and risksOpportunities and risks I. The codecision procedureI. The codecision procedure
– A. The principleA. The principle– B. The processB. The process
II. What message can be conveyed?II. What message can be conveyed?– A. How to prepare your messageA. How to prepare your message– B. How to communicate your interestsB. How to communicate your interests– C. Who wins?C. Who wins?– D. What convinces the decision maker?D. What convinces the decision maker?
ConclusionConclusion– Maximise your chancesMaximise your chances
IntroductionIntroduction
Insufficient Ambition
Low investmentHigh costs
Excessive optimism
Risky investmentUnder-estimated costs
Opportunities and risksOpportunities and risks
Recognition of opportunities
Calculationof risks
Dramaticdisadvantage
Investment: 0Maximal costs
Optimalcompetitive edge
Well planned investmentWell calculated costs:
High RONI
I. The codecision I. The codecision procedureprocedure
I.A. The principleI.A. The principle
Parliament
Council
Commission
Parliament
Council
Administration
Commission
I.B. The processI.B. The process
White/GreenPaper
ConsultationLobbying theCommission
LobbyingCouncil + EP
LobbyingCouncil + EP
Thoroughknowledge
TranspositionLegislativeProposal
I. Reading II. Reading
European Institutions:Preparation
Member States:
Implementation /
Enforcement
Timescale
When toenter theprocess?
Opportunities
Risks
I.C. The details:I.C. The details:Preparation phasePreparation phase
Draftlegislation
White Paper
Parliamentdebate
Green Paper /public
consultation
Realising theNeed for
legislationStakeholder
Government
MEP
Council
EP
StakeholderDirect participation !!!
Stakeholder
Follow the news from the Commission !!!
MEP EP
StakeholderDirect lobbying, where expectations and interests
of the stakeholders are taken into account
StakeholderImpact assessment
I.D. The details:I.D. The details:Legislative phaseLegislative phase
Council Parliament
1st
readin
g2nd
readin
g3rd
read
ing
Committee
Plenary
Amendment tabled by 1 MEPAdopted by simple majority
Amendment tabled by 37 MEPsAdopted by simple majority
Committee
Plenary
Amendment tabled by 1 MEP of the lead committee, adoption by simple majorityAmendment tabled by 37 MEPsAdopted by absolute majority
From here on, the EP can’t putForward anything new.
Expert levelpreparation
CommonPosition:Qualifiedmajority
(min. 13 govts)
Conciliation – smallest common denominator
The opportunitesfor stakeholders
to influencethe debate
graduallydecrease
II. What message can II. What message can be conveyed?be conveyed?
II.A. How to prepareII.A. How to prepareyour messageyour message
Stocks:
Gatheringspare parts~ 100 pcs
Research:Identifying indi-vidual stakesand interests
I. Working phase:
Building upcomponents10 pcs
Analysis: Ponderation,coordination
II. Working phase:
Assemblingthe whole1 pcs
Synthesis:United, concise and targetted position
Delivery:
Ready-to-useproduct
Drafting:Ready-to-lobbyposition paper
HERE COMESTHE MEP
II.B. How to communicateII.B. How to communicateyour interestyour interest
The European playing field
SituationIndividualinterests
Occasional agreements
CoordinationConverging
lines Common
vector
IN THE EU, INTERESTS HAVE TO BE
COMMUNICATED THIS WAY.
You have to know:Where you start from
Where you want to getHow much you can get
II.C. Who wins?II.C. Who wins?Start Finish
Who is RIGHT
Who is RIGHTand CONVINCING
Who is RIGHTCONVINCINGand has the MAJORITY
II.D. What convincesII.D. What convincesthe decision maker?the decision maker?
Like this?
After the decision, how doesthe politician want to be perceived?
Like this? Or like that?
ConclusionConclusion
Instead of individual requests, use all Instead of individual requests, use all channels:channels:
You MEP
Yourmayor
Your chamberof commerce
Your national MP
Your nationalfederation
Your Europeanfederation
Increase yourpoliticall weight
Maximise your chancesMaximise your chances
The press
S
To sum up: What’s a To sum up: What’s a lobbyist?lobbyist?
Cambridge Dictionary definition:Cambridge Dictionary definition:– someone who tries to persuade a politician or someone who tries to persuade a politician or
official group to do somethingofficial group to do something
Oxford Dictionary definition:Oxford Dictionary definition:– someonesomeone who tr who triesies to influence politicians on a to influence politicians on a
particular issue particular issue
Herczog definition:Herczog definition:– someone who is – and is recognised as – the someone who is – and is recognised as – the
best source of information and solution during best source of information and solution during the decision making process, with the aim of the decision making process, with the aim of achieving their own targets as well as the long achieving their own targets as well as the long term [European] strategiesterm [European] strategies
Thank you for your Thank you for your attention.attention.
Edit Herczog EditEdit Herczog EditMEPMEP
[email protected]@europarl.europa.eu.eu
Tel.:+32 228 47596Tel.:+32 228 47596www.herczogedit.huwww.herczogedit.hu
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