LEARNING OBJECTIVES Identify how the representation of Brazil
can be constructed in different ways through three different media
platforms; moving-image, print and e-media Evaluate how the
dominant ideologies are reinforced and/or challenged by the
provided texts
Slide 3
STARTER In pairs, make a spider diagram for what you consider
to be the dominant representation of Brazil in the media.
Slide 4
GROUP TASK With reference to your own detailed examples,
explore the different ways in which Brazil is represented in the
media today. In your groups of 3, each member must focus on a
moving- image, print or e-media text. Refer to: Analysing print
(page 21 key concept booklet) Analysing web-pages ( e-media page 22
key concept booklet) Analysing broadcast (page 19 key concept
booklet) Consider theory and possible audience responses: Propp,
Todorov, Barthes (enigma), Levi Strauss (binary opposites), David
Gauntlett (pick and mix theory), Cohen (moral panics) etc.
ROSS KEMP SKY ONE BROADCASTING
http://www.youtube.com/watch?v=wXJyGIAdQkI
Slide 7
BBC NEWS RIO CARNIVAL BROADCAST
https://www.youtube.com/watch?v=BvCyRMFka2A
Slide 8
ADVERT WORLD CUP 2016 E- MEDIA
http://www.youtube.com/watch?v=1DmLMd41VJI
Slide 9
E-MEDIA http://www.guardian.co.uk/world/2009/nov/05/brazil-
drugs-rio-de-janeirohttp://www.guardian.co.uk/world/2009/nov/05/brazil-
drugs-rio-de-janeiro Brazil crime wars: Spiderman's story of drugs
and Jesus in Rio's slums
http://www.fifa.com/worldcup/news/newsid=2031530/
http://www.fifa.com/worldcup/news/newsid=2031530/ The Official 2014
Fifa World cup Video Magazine Episode 3
http://www.visitbrasil.com/index.html?__locale=enhttp://www.visitbrasil.com/index.html?__locale=en
Brazil tourism website
http://www.rio-carnival.nethttp://www.rio-carnival.net Rio Carnival
official website
Slide 10
PRINT
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Slide 12
Slide 13
REPRESENTATIONS How have the representations been selected,
constructed, mediated and anchored?: 1.What are the ways of seeing
Brazil? Consider the ideologies as values, attitudes and beliefs.
2.How are the dominant ideologies conveyed through the different
texts? 3.How have the ideologies affected the production of the
texts? 4.How are the dominant ideologies reinforced and/or
challenged by texts? Consider the alternative and oppositional
texts. How might they be interpreted and responded to by
audiences?
Slide 14
TASK Audio/Visual analysis
Slide 15
ANALYSING MOVING IMAGE You are going to undertake an
audio/visual analysis of two contrasting representations of Brazils
national identity. Use the information on page 19 from your key
concepts booklet as a guide for your analysis of HOW
representations are constructed. Use the information on page 20
from your key concepts booklet as a guide for your analysis of WHY
the representations are constructed.
Slide 16
INSTRUCTIONS 1.Watch media text and listen 2.Watch and make
notes 3.10 minutes to make additional notes 4.Watch and make notes
5.Write answer Use the TEA structure when writing your audio/visual
analysis. You must write how and why the representations of place
and national identity have been constructed.
Slide 17
FILM TRAILER - CITY OF MEN
http://www.youtube.com/watch?v=dQyKR6ZkbWk
Slide 18
OLYMPICS TV ADVERT
http://www.youtube.com/watch?v=P3FKCwAL904