Report on Monthly Survey of Retail Sales (November 2020)
(202011)2020 11
Hong Kong Special Administrative Region
CONTENTS
Value index of retail sales by type of retail outlet
Value of retail sales by type of retail outlet 2. 2.
1. 1.
Introduction
1. 1. Revised coverage of different types of retail outlets
2. 2. Concordance table for types of retail outlets under old and
new classifications
Value of retail sales in supermarkets by broad product
category
3.
3.
Value of retail sales in department stores by broad product
category
4.
Volume index of retail sales by type of retail outlet
5. 5.
Movement of the value and volume of total retail sales
6. 6.
Survey coverage1. 1.
4.
4.
23
3 12 (852) 3903 7400 (852) 2123 1036
[email protected]
Enquiries about this publication can be directed to : Distribution
Services Statistics Section, Census and Statistics Department
Address : 12/F Trade and Industry Tower, 3 Concorde Road, Kowloon,
Hong Kong.
Tel. : (852) 3903 7400 Fax : (852) 2123 1036 E-mail :
[email protected]
Website of the Census and Statistics Department
www.censtatd.gov.hk
20211 Published in January 2021
This publication is available in download version only
Introduction
1. The Monthly Survey of Retail Sales (MRS) collects data for
compiling retail sales statistics primarily intended to measure the
sales receipts in respect of goods sold by local retail
establishments, for gauging the short-term business performance of
the local retail sector. Local retail establishments with and
without physical shops are covered in MRS and their sales, both
through conventional shops and online channels, are included in the
retail sales statistics.
2.
19
2. The classification of retail establishments follows the Hong
Kong Standard Industrial Classification (HSIC), which is used in
various economic surveys for classifying economic units into
different industry classes. To facilitate analysis of the
short-term business performance of the local retail sector, the
industry classes of the retail sector have been grouped into 19
retail outlet types in this report, taking into account their
importance in the retail sector.
3. 200810
3. Upon the implementation of the new HSIC Version 2.0 by the
Census and Statistics Department in October 2008, the MRS has been
enhanced to adopt the new classification in compiling the retail
sales statistics. Starting from the reference month of January
2009, all the retail sales statistics are compiled based on the
HSIC Version 2.0.
General observations 4.
202011
2872019
4.0%202010
2019 8.7%
2019202011
25.3%
4. According to the MRS, the value of total retail sales in
November 2020, provisionally estimated at $28.7 billion, decreased
by 4.0% compared with the same month in 2019. The revised estimate
of the value of total retail sales in October 2020 decreased by
8.7% compared with a year earlier. For the first eleven months of
2020 taken together, it was provisionally estimated that the value
of total retail sales decreased by 25.3% compared with the same
period in 2019.
- 1 - Report on Monthly Survey of Retail Sales November 2020 Census
and Statistics Department, Hong Kong Special Administrative
Region
202011
5. 2020 11
2019 4.7% 2020 10
11
26.6%
5. After netting out the effect of price changes over the same
period, the provisional estimate of the volume of total retail
sales in November 2020 decreased by 4.7% compared with a year
earlier. The revised estimate of the volume of total retail sales
in October 2020 decreased by 9.2% compared with a year earlier. For
the first eleven months of 2020 taken together, the provisional
estimate of the total retail sales decreased by 26.6% in volume
compared with the same period in 2019.
6.
34.8%5.5%
18.3%
15.2%
16.5%
6. Analysed by broad type of retail outlet in descending order of
the provisional estimate of the value of sales and comparing
November 2020 with November 2019, the value of sales of commodities
in department stores decreased by 12.4%. This was followed by sales
of food, alcoholic drinks and tobacco (-8.8% in value); jewellery,
watches and clocks, and valuable gifts (-16.1%); wearing apparel
(-13.3%); medicines and cosmetics (-34.8%); fuels (-5.5%);
footwear, allied products and other clothing accessories (-18.3%);
books, newspapers, stationery and gifts (-17.7%); Chinese drugs and
herbs (-15.2%); and optical shops (-16.5%).
7. 2020112019
15.1%
7. On the other hand, the value of sales of electrical goods and
other consumer durable goods, not elsewhere classified increased by
22.0% in November 2020 over a year earlier. This was followed by
sales of commodities in supermarkets (+1.6% in value); other
consumer goods, not elsewhere classified (+15.3%); motor vehicles
and parts (+22.2%); and furniture and fixtures (+15.1%).
8. 2020113
5.4%
8. Based on the seasonally adjusted series, the provisional
estimate of the value of total retail sales increased by 5.6% in
the three months ending November 2020 compared with the preceding
three-month period, while the provisional estimate of the volume of
total retail sales increased by 5.4%.
9. 1201912202011
100
9. Table 1 presents the value index of retail sales for all retail
outlets and by type of retail outlet from December 2019 to November
2020. The value index is compiled with the average monthly value
index of retail sales from October 2014 to September 2015 taken as
100.
- 2 - Report on Monthly Survey of Retail Sales November 2020 Census
and Statistics Department, Hong Kong Special Administrative
Region
202011
10. Table 2 presents the value of retail sales for all retail
outlets and by type of retail outlet from December 2019 to November
2020.
11. 3201912202011
11. Table 3 presents the value of retail sales in supermarkets by
broad product category from December 2019 to November 2020.
12. 4201912202011
12. Table 4 presents the value of retail sales in department stores
by broad product category from December 2019 to November
2020.
13. 5201912202011
100
13. Table 5 presents the volume index of retail sales for all
retail outlets and by type of retail outlet from December 2019 to
November 2020. The volume index is compiled with the average
monthly volume index of retail sales from October 2014 to September
2015 taken as 100.
14. 6
3 3
14. Table 6 shows the movement of the value and volume of total
retail sales in terms of the year-on-year rate of change for a
month compared with the same month in the preceding year based on
the original series, and in terms of the rate of change for a
3-month period compared with the preceding 3-month period based on
the seasonally adjusted series.
15. 1 220151
202011
15. Charts 1 and 2 depict, respectively, the movements of the value
and volume indices of total retail sales from January 2015 to
November 2020.
- 3 - Report on Monthly Survey of Retail Sales November 2020 Census
and Statistics Department, Hong Kong Special Administrative
Region
202011
1
Table 1 : Value index of retail sales by type of retail outlet,
December 2019 to November 2020 (Average monthly index from Oct 2014
to Sep 2015 = 100)
201912202011 (20141020159 = 100 )
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
71.364.763.465.866.559.857.075.056.493.6 66.689.2 65.7
68.189.8
All retail outlets (-25.3)(-8.7)(-23.1)
(-4.0)(-12.8)(-13.1)(-24.7)(-32.9)(-36.1)(-42.1)(-31.8)(-44.0)(-21.5)(-11.1)(-19.4)
Food, alcoholic drinks and tobacco (other than supermarkets)
(-12.6)(-6.6)(-13.1)
(-8.8)(-11.3)(-15.8)(-13.3)(-16.9)(-13.9)(-21.1)(-9.3)(-12.4)(-6.7)(-3.4)(-2.0)
(+13.6)(+7.6)(+14.8)
(+7.8)(+12.3)(+13.8)(+11.9)(+18.6)(+19.0)(+14.4)(+14.2)(+20.1)(+6.8)(+3.5)(+4.0)Fish,
livestock and poultry, fresh or frozen
125.0166.6173.0154.8149.0144.9114.2107.5101.2113.7 141.5120.8 138.8
174.9105.4
(+15.8)(+21.1)(+19.1)
(+28.4)(+17.1)(+21.5)(+13.2)(+11.9)(+8.6)(+7.2)(+12.6)(+17.2)(+8.8)(+8.4)(+7.8)Fruits
and vegetables, fresh
75.2135.678.375.873.979.075.699.382.8115.8 86.7101.7 78.5
82.992.5
(-15.5)(-4.6)(-14.0)
(-4.8)(-12.8)(-34.7)(-14.3)(-19.6)(-15.4)(-19.4)(-12.8)(-19.9)(-6.8)(-6.2)(-13.1)Bread,
pastry, confectionery and biscuits
Supermarkets (+9.5)(+2.6)(+22.4)
(+1.6)(+3.8)(+10.5)(+4.5)(+7.3)(+14.4)(+15.3)(+11.1)(+12.2)(+10.2)(+0.7)(-3.1)
112.2117.1109.3129.8110.794.8101.7104.292.2116.2 111.3113.6 119.6
121.1117.1
Fuels (-1.7)(-2.3)(+3.7)
(-5.5)(-4.5)(-4.2)(+8.4)(-4.1)(-14.1)(-7.8)(+6.8)(+0.4)(+12.5)(+3.0)(+13.2)
Note : Please refer to the last page of this table. :
- 4 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
1
Table 1 : Value index of retail sales by type of retail outlet,
December 2019 to November 2020 (Average monthly index from Oct 2014
to Sep 2015 = 100) (Cont'd)
201912202011 (20141020159 = 100 )()
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
53.645.639.051.659.737.334.559.932.687.2 49.085.6 47.4
50.893.6
Clothing, footwear and allied products
(-42.2)(-10.7)(-44.1)
(-14.1)(-19.5)(-32.1)(-38.9)(-37.0)(-62.7)(-66.4)(-48.6)(-71.0)(-27.8)(-14.1)(-21.7)
(-39.9)(-8.2)(-52.7)
(-18.3)(-13.9)(-42.1)(-39.0)(-39.7)(-55.4)(-60.5)(-42.7)(-71.3)(-22.1)(-11.3)(-20.5)Footwear,
allied products and other clothing accessories
97.981.979.682.379.266.384.881.873.690.0 81.890.2 81.1
82.788.4
86.343.852.343.748.847.940.053.444.961.8 52.463.0 47.2
59.168.0
Jewellery, watches and clocks, and valuable gifts
(-55.1)(-26.8)(-54.3)
(-16.1)(-25.6)(-37.4)(-56.4)(-69.9)(-76.7)(-75.3)(-58.7)(-78.6)(-41.5)(-22.4)(-36.6)
Note : Please refer to the last page of this table. :
- 5 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
1
Table 1 : Value index of retail sales by type of retail outlet,
December 2019 to November 2020 (Average monthly index from Oct 2014
to Sep 2015 = 100) (Cont'd)
201912202011 (20141020159 = 100 )()
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
68.565.064.972.369.967.562.493.366.1120.5 72.6106.7 70.5
70.8101.1
Other consumer goods (-32.3)(-11.1)(-32.8)
(-11.6)(-16.1)(-22.2)(-34.7)(-42.4)(-46.0)(-48.8)(-32.7)(-45.0)(-23.2)(-9.2)(-21.7)
(-30.8)(+0.3)(-41.3)
(-17.7)(+5.9)(-35.4)(-41.5)(-39.3)(-39.9)(-47.9)(-35.1)(-45.9)(-26.1)(-6.2)(-14.1)Books,
newspapers, stationery and gifts
Supermarkets and supermarket sections of department stores
(-2.2) (-0.1) (+10.5) (+11.6) (+11.0) (+16.1) (+17.1) (+7.6) (+9.2)
(+24.1) (+13.6) (+6.8) (+5.3) (+2.5) (+11.2) &
: These are provisional figures which are subject to revision later
on. * Notes : *
12
^ ^
& &
(1) (1) Figures in brackets refer to the percentage changes over
the same period of the preceding year and are calculated based on
unrounded figures.
- 6 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
2
Table 2 : Value of retail sales by type of retail outlet, December
2019 to November 2020
HK$ million
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
28,72826,07625,55126,53126,78824,10322,97760,45822,72337,735
295,108431,160 26,466 27,43036,173
1,0011,0051,0069731,0051,1451,0873,0101,7561,254 12,04211,729 893
9151,126
252336349312300292230433204229 3,1362,920 280 352212
Fruits and vegetables, fresh
Bread, pastry, confectionery and biscuits
8186917946897857395881,8225541,268 8,52211,586 694 9021,112
113948097938082706148558 1,4995,177 69 86492
Alcoholic drinks and tobacco
Fuels
Note : Please refer to the last page of this table. :
- 7 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
HK$ million
Value of retail sales by type of retail outlet, December 2019 to
November 2020 (Cont'd)
201912202011 ()
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
2,7922,3752,0312,6913,1091,9431,7996,2441,7014,544 28,10353,518
2,472 2,6454,877
2,3681,9641,6902,2332,6581,6391,5445,0671,4543,613 23,55145,165
2,169 2,2194,097
Footwear, allied products and other clothing accessories
6,7034,1844,6504,1914,3984,1923,9219,0923,8705,222 50,56263,563
4,334 4,8975,604
Consumer durable goods
1,4301,1961,1621,2011,1579681,2392,3901,0751,315 13,13615,804 1,184
1,2081,291
Electrical goods and other consumer durable goods, not elsewhere
classified
3,2582,9822,6323,3493,6233,1152,4005,3271,7823,545 32,70546,353
2,803 3,2153,958
Jewellery, watches and clocks, and valuable gifts
Note : Please refer to the last page of this table. :
- 8 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
HK$ million
Value of retail sales by type of retail outlet, December 2019 to
November 2020 (Cont'd)
201912202011 ()
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
5,0854,8224,8145,3645,1855,0064,63313,8454,9058,940 59,24094,997
5,233 5,2537,502
Other consumer goods
277392272341297292278816304512 3,6205,539 338 318556
Chinese drugs and herbs
139129134176194171144403195207 1,7842,887 157 137229
& 4,963 60,5205,0085,2065,3445,8325,348
6,1575,4005,3285,54411,3515,3575,99559,365
Supermarkets and supermarket sections of department
stores&
*Notes :* These are provisional figures which are subject to
revision later on. :
12
^ ^
& &
(1) (1)
The Monthly Survey of Retail Sales (MRS) covers retail
establishments based on their principal line of economic activity.
Sales in establishments classified to the retail trade, however,
may have included, apart from retail sales, a minor portion of
other types of sales, like wholesale sales, etc. In the MRS, only
retail sales are included. On the other hand, establishments
classified to other trades, like the wholesale trade, may also have
retail sales. These sales are not included in the MRS.
(2) (2) The sum of individual items may not add up to the total
because of rounding.
- 9 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
3
Table 3 : Value of retail sales in supermarkets by broad product
category, December 2019 to November 2020 HK$ million (1)
201912202011 (1)
2019 2020 2020
Broad product category 12 432^ 1-2^1^1-12 5 11*109876 1-11*
1,0521,2161,3891,1501,1941,2471,4162,3001,2051,096 13,44812,109
1,368 1,115963
Fresh/chilled meat, fish, seafood, fruit and vegetables, and frozen
food
1,7091,8182,0581,9051,9261,9822,0914,3931,9542,439 22,05123,310
2,390 1,7781,846
Dairy products and eggs, non-alcoholic drinks, rice and noodles,
and other foods
9721,0031,0459529778889081,638768870 10,4159,688 978 1,055815
Alcoholic drinks and tobacco
Personal care products, household goods and other goods
4,3704,6915,1594,6594,7454,7715,10610,0564,7785,277 53,68853,323
5,526 4,6044,306
Total
: These are provisional figures which are subject to revision later
on. * Notes : *
^ ^
12
Affected by the timing of the Lunar New Year festival, retail sales
tend to show rather significant volatilities in the first two
months of the year. The combined retail sales figures for January
and February are presented above for reference.
The above figures do not include retail sales in supermarket
sections of department stores.
(1) (1)
The sum of individual items may not add up to the total because of
rounding.(2) (2)
- 10 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
4
Table 4 : Value of retail sales in department stores by broad
product category, December 2019 to November 2020
HK$ million
2019 2020 2020
12 432^ 1-2^1^1-12 5 11*109876Broad product category 1-11*
Non-supermarket sections
844 561 5,9515745413995507356876493948612276349,572
1,030 888 7,6839006905886367118616035391,26836390514,565
Proprietary medicines and supplies, cosmetics and toilet
requisites
124 101 1,2051019995113131130165113159471121,938
Jewellery, watches and clocks, and valuable gifts
547 472 5,5185215283944695916527124657162554616,355
Supermarket sections
& 657 638 6,8336026536736316896545574381,2965787186,043
3,958 3,258
32,7053,2152,9822,6322,8033,3493,6233,1152,4005,3271,7823,54546,353
Total
* : *Notes : These are provisional figures which are subject to
revision later on.
Affected by the timing of the Lunar New Year festival, retail sales
tend to show rather significant volatilities in the first two
months of the year. The combined retail sales figures for January
and February are presented above for reference.
^^
12
& Supermarket sections are engaged in the retail of general
provisions including a variety of foods as major items.
&
The sum of individual items may not add up to the total because of
rounding.(1)(1)
- 11 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
Table 5 : Volume index of retail sales by type of retail outlet,
December 2019 to November 2020 (Average monthly index from Oct 2014
to Sep 2015 = 100)
5 201912202011 (20141020159 = 100 )
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
69.163.161.964.565.157.955.073.254.292.3 64.988.3 64.3
66.188.5
All retail outlets (-26.6)(-9.2)(-23.8)
(-4.7)(-13.3)(-13.4)(-25.3)(-34.0)(-37.5)(-44.0)(-33.9)(-46.7)(-23.1)(-12.3)(-21.1)
Food, alcoholic drinks and tobacco (other than supermarkets)
(-17.7)(-9.3)(-16.1)
(-10.9)(-13.6)(-19.0)(-16.6)(-22.5)(-21.3)(-27.8)(-17.9)(-21.9)(-14.6)(-8.7)(-9.0)
(-0.9)(+6.3)(+9.6)
(+6.2)(+11.6)(+12.0)(+5.0)(-2.7)(-5.6)(-8.3)(-11.4)(-4.2)(-19.9)(-11.1)(-18.4)
101.4133.1139.9127.8122.9111.088.782.076.088.0 112.8101.2 114.0
138.489.8
Fruits and vegetables, fresh (+10.4)(+10.3)(+18.2)
(+19.7)(+8.7)(+15.2)(+11.3)(+12.1)(+3.2)(+6.5)(+3.3)(+13.0)(-3.8)(+2.9)(+3.3)
67.5121.869.667.666.070.767.588.172.7103.4 77.391.7 69.7
73.982.5
Bread, pastry, confectionery and biscuits
(-16.5)(-5.1)(-15.1)
(-4.4)(-13.3)(-36.1)(-14.9)(-20.1)(-16.6)(-20.7)(-14.6)(-22.5)(-8.0)(-8.7)(-14.8)
(-19.7)(-7.2)(-17.0)
(-16.9)(-14.1)(-10.4)(-19.1)(-26.2)(-21.3)(-36.0)(-22.5)(-35.1)(-15.4)(-7.6)(+1.6)
84.990.699.291.492.291.998.598.691.7105.5 94.991.1 108.0
89.586.1
100.8105.599.1118.9104.589.091.991.081.3100.7 100.8102.3 108.4
108.8101.9
Fuels (-1.5)(+0.7)(+4.7)
(-2.3)(-3.0)(-3.3)(+9.4)(+1.3)(-10.1)(-9.6)(-3.0)(-6.9)(+0.3)(-0.8)(+1.6)
Note : Please refer to the last page of this table. :
- 12 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
201912202011 (20141020159 = 100 )()
Volume index of retail sales by type of retail outlet, December
2019 to November 2020 (Average monthly index from Oct 2014 to Sep
2015 = 100) (Cont'd)
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
56.651.445.556.564.239.337.265.736.495.1 53.788.7 53.1
55.098.5
Clothing, footwear and allied products
(-38.9)(-6.3)(-41.3)
(-9.6)(-13.5)(-25.6)(-34.9)(-33.0)(-60.8)(-64.9)(-46.3)(-69.9)(-23.3)(-12.7)(-18.8)
Footwear, allied products and other clothing accessories
(-33.8)(+3.6)(-48.1)
(-8.8)(-4.7)(-35.6)(-32.2)(-32.0)(-50.7)(-55.8)(-39.8)(-69.6)(-18.3)(-13.0)(-16.8)
92.777.976.978.776.264.081.680.271.888.6 78.689.0 77.7
78.587.2
101.5100.9107.6100.597.8103.183.677.161.093.2 93.495.2 95.7
82.4105.0
112.657.068.356.763.061.751.068.057.478.7 67.678.8 60.9
76.886.1
Electrical goods and other consumer durable goods, not elsewhere
classified
(-13.4)(-22.5)(-2.1)
(+25.8)(-36.7)(+14.6)(-4.6)(-1.7)(-19.2)(-38.0)(-22.9)(-28.8)(-18.0)(-12.8)(-15.0)
Jewellery, watches and clocks, and valuable gifts
(-58.2)(-31.2)(-56.8)
(-22.4)(-28.9)(-41.4)(-59.4)(-72.6)(-78.3)(-77.2)(-60.9)(-79.9)(-44.6)(-23.7)(-39.3)
Note : Please refer to the last page of this table. :
- 13 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
201912202011 (20141020159 = 100 )()
Volume index of retail sales by type of retail outlet, December
2019 to November 2020 (Average monthly index from Oct 2014 to Sep
2015 = 100) (Cont'd)
2019 2020 2020
Type of retail outlet 12 432^ 1-2^1^1-12 5 11*109876 1-11*
67.264.264.271.869.066.161.192.264.8119.7 71.6105.5 70.1
69.7100.5
Other consumer goods (-32.4)(-10.4)(-32.2)
(-11.5)(-15.1)(-21.6)(-34.5)(-42.5)(-46.2)(-49.2)(-33.6)(-46.2)(-23.9)(-10.4)(-22.1)
(-32.4)(-0.3)(-42.5)
(-18.5)(+4.7)(-36.9)(-43.0)(-40.5)(-41.1)(-49.0)(-37.5)(-47.8)(-28.8)(-9.9)(-17.7)
49.946.648.563.870.061.652.071.569.373.7 58.383.9 56.8
49.680.5
(-10.4)(+21.9)(-3.8)
(+15.2)(+20.5)(+9.4)(-7.2)(-21.7)(-27.9)(-28.2)(-22.4)(-35.4)(-12.3)(-4.8)(-14.2)
Supermarkets and supermarket sections of department stores
(-8.8) (-5.6) (+3.7) (+0.4) (+2.1) (+6.4) (+7.8) (+1.3) (+5.2)
(+19.6) (+8.7) (+2.3) (+2.5) (-0.1) (+5.2) &
: These are provisional figures which are subject to revision later
on. * Notes : *
12
^ ^
& &
(1) (1) Figures in brackets refer to the percentage changes over
the same period of the preceding year and are calculated based on
unrounded figures.
- 14 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
2020 11
6
Table 6 : Movement of the value and volume of total retail
sales
2018 1 12018 10+2.3+4.2 +2.4+3.5
2 2 11+28.3+29.9 +1.7+2.5
3 3 12+10.1+11.5 +2.9+3.2
4 4 2018 1+11.0+12.2 +1.9+1.9
5 5 2+11.5+12.9 +0.4+0.4
6 6 3+9.8+11.9 -0.6-0.5
7 7 4+5.9+7.8 -0.7-0.6
8 8 5+7.9+9.4 +0.1+0.2
9 9 6+1.4+2.4 +0.3+0.2
10 10 7+5.3+6.0 +1.8+1.5
11 11 8+1.2+1.4 +1.0+0.7
12 12 9+0.1+0.1 +0.2+0.2
2019 1 12019 10+6.9+7.0 -2.7-2.4
2 2 11-10.5-10.2 -3.1-2.7
3 3 12-0.8-0.2 -2.1-1.9
5 5 2-1.8-1.4 -1.1-0.9
6 6 3-7.6-6.7 -3.6-3.2
7 7 4-13.1-11.5 -5.4-4.7
8 8 5-25.2-22.9 -12.6-11.3
9 9 6-20.3-18.2 -14.6-13.2
10 10 7-26.4-24.4 -15.7-14.5
11 11 8-25.5-23.7 -8.9-8.6
- 15 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
()
Movement of the value and volume of total retail sales
(Cont'd)
6
Table 6 :
2020 1 12020 10-23.1-21.5 -2.5-2.7
2 2 11-46.7-44.0 -11.7-11.1
3 3 12-44.0-42.1 -20.5-19.6
5 5 2-34.0-32.9 -12.8-13.0
11 11 8-4.7**-4.0 *+5.4+5.6*
Notes
*
These are provisional figures which are subject to revision later
on.
(1) 3320209 320207892020456
The rate of change is calculated by comparing the monthly average
index for the 3-month period ending the month in question with that
for the preceding 3-month period, e.g. the rate for the 3 months
ending Sep 2020 is the percentage change of the average monthly
index for Jul, Aug and Sep 2020 compared with the average monthly
index for Apr, May and Jun 2020.
(2) X-12(X-12 ARIMA)
1
3
The seasonally adjusted series is compiled using the X-12 ARIMA
method, which is a standard method applied in compiling seasonally
adjusted statistical data series. The series may be revised as more
data become available. For the value and
volume indices of total retail sales, the seasonally adjusted
series for the preceding 3 years are revised each year when the
figures for January are published.
- 16 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
Chart 1 Movement of value index of total retail sales:
-50
-40
-30
-20
-10
0
10
20
30
40
1/15 7/15 1/16 7/16 1/17 7/17 1/18 7/18 1/19 7/19 1/20 7/20
Chart 2 Movement of volume index of total retail sales:
-50
-40
-30
-20
-10
0
10
20
30
40
1/15 7/15 1/16 7/16 1/17 7/17 1/18 7/18 1/19 7/19 1/20 7/20
11/20
- 17 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
1.
2009 1 2.0 1.1
Survey methodology
1. Survey coverage
The Monthly Survey of Retail Sales (MRS) covers all retail
establishments in Hong Kong. Starting from January 2009 round, the
Hong Kong Standard Industrial Classification (HSIC) Version 2.0 has
been adopted in place of HSIC Version 1.1 for classifying the
economic activities of retail establishments (see the section
“Classification of retail outlets” below for further
details).
With the existing classification of retail outlets, the overlapping
of commodity coverage among different outlet types should not be
considerable in most cases. However, for department stores, because
of the very nature of their operating characteristics, overlapping
with the other outlet types is much greater in terms of commodity
coverage. Care should be taken about this when interpreting the
retail sales statistics in this report.
2.0 1 2
It should be noted that some establishments originally classified
as retail outlets under the old version of HSIC may be
re-classified into other retail outlet types or may even no longer
be classified as retail trade after the implementation of HSIC
Version 2.0. For details of the changes in coverage of each retail
outlet type, readers may refer to Appendices 1 and 2 which present
the revised coverage of each retail outlet type and a concordance
table for types of retail outlets under the old and new
classifications respectively.
2.
1990 2
2. Classification of retail outlets
Since 1990, the HSIC has been adopted for classifying the economic
activities of establishments in Hong Kong. The HSIC is devised
using the International Standard Industrial Classification of All
Economic Activities Revision 2 (ISIC Rev. 2) as a framework with
local adaptation to reflect the structure of the Hong Kong economy.
It is a statistical classification framework for classifying
economic units into industry classes based on their major economic
activities. This framework not only provides a basic stratification
for sample selection of economic units in various surveys, but also
serves as a standard industrial classification in Hong Kong for
compilation, analysis and dissemination of statistics by economic
activities.
- 18 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
19
The classification of retail establishments in the MRS also follows
the HSIC. To facilitate analysis of the short-term business
performance of the local retail sector, the industry classes of the
retail sector have been grouped into 19 retail outlet types, taking
into account their importance in the retail sector.
1.1 2001 2008 2.0 2008 10 2008 11
The HSIC has been reviewed from time to time to reflect significant
changes in the structure of the Hong Kong economy and the emergence
of new economic activities. HSIC Version 1.1 was implemented in
2001 and in order to bring HSIC more up-to-date on local economic
activities as well as to foster international comparability of
official statistics for different users, a full-scale revision
exercise was completed in 2008. The revised HSIC, i.e. HSIC Version
2.0, was released in October 2008. Readers may refer to the feature
article “Revision of the Hong Kong Standard Industrial
Classification” published in the November 2008 issue of the Hong
Kong Monthly Digest of Statistics for more details on the revision
of HSIC.
2009 1 2.0
Starting from the reference month of January 2009, the retail sales
statistics are compiled based on the HSIC Version 2.0.
2008 1.1 2.0 2008 2.0 2004 10 : (852) 3903 7400
[email protected]
Parallel coding of the industry classes of establishments covered
in the MRS, one under the HSIC Version 1.1 and the other under the
HSIC Version 2.0, was undertaken in different survey rounds in the
reference year of 2008. Based on the 2008 survey data with dual
classifications, the series of retail sales statistics under HSIC
Version 2.0 has been backcasted to October 2004. Readers who are
interested in the backcasted series or have enquiries about the
survey results may contact the Distribution Services Statistics
Section of the C&SD (Tel: (852) 3903 7400 or E-mail:
[email protected]).
3.
3. Sample design
A stratified rotational replicate sample design is adopted for the
survey.
Retail establishments are first stratified by type and then by
employment size. Within each stratum, a given number of replicates
are created. Sample size in each replicate is determined by
Neyman’s Allocation according to the desired level of precision for
the estimated sales values for various retail outlet types. For
each month, three replicates are used, with one new replicate
rotated in and one old replicate rotated - 19 - Report on Monthly
Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region 202011
3 000
out. A total of around 3 000 retail establishments are selected for
enumeration for each reference month.
4.
4. Data collection
In each survey round, questionnaires are mailed to sampled
establishments. Data are collected by post, supplemented by
telephone or face-to-face enumeration and verification as
necessary. An electronic template of the questionnaire is also
available upon request to facilitate completion and submission of
the questionnaire by email.
2020 11 81.7% In the November 2020 round, the response rate was
81.7%.
5.
5. Data processing
Completed questionnaires received were subject to thorough checking
by statistical staff and detailed computer-based validation checks
before tabulation. Such checking covered completeness of entries,
consistency among data items and credibility of reported data.
Where there seemed to be dubious entries or inconsistencies in the
reported data, clarification was made with respondents by telephone
or field verification visits. Reporting errors were rectified with
information provided by respondents as far as possible. In
addition, imputation (e.g. with reference to the data of
establishments with similar characteristics) was made for
non-response establishments in compiling the survey results.
6.
6. Data dissemination
Provisional statistics of retail sales are published about 1 month
after the reference month. These provisional statistics are
compiled based on survey data collected up to the cut-off date.
Late returns (usually involving only a very small proportion) are
used to revise the provisional statistics. The revised statistics
are released at the C&SD’s website and relevant publications of
the C&SD about 2 months after the reference month.
7.
7. Points to note in analysing retail sales statistics
50%
The retail sales statistics presented in this report cover consumer
spending on goods but not on services (such as those on housing,
catering, medical care and health services, transport and
communication, financial services, education and entertainment)
which account for over 50% of the overall consumer spending.
Moreover, they include spending on goods in Hong Kong by visitors
but exclude spending outside
- 20 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
Hong Kong by Hong Kong residents. Hence they should not be regarded
as indicators for measuring overall consumer spending.
Users interested in the trend of overall consumer spending should
refer to the data series of private consumption expenditure (PCE),
which is a major component of the Gross Domestic Product published
at quarterly intervals. Compiled from a wide range of data sources,
PCE covers consumer spending on both goods (including goods
purchased from all channels) and services by Hong Kong residents
whether locally or abroad. Please refer to the Census and
Statistics Department publication Gross Domestic Product
(Quarterly) for more details.
Statistics on retail sales by type of retail outlet contained in
this report are outlet statistics, not commodity statistics. Hence,
for example, statistics on “clothing, footwear and allied products”
do not relate to the total sales of clothing, footwear and allied
products, but to the total sales in those shops selling such
commodities either as the only items or as the principal items.
Sales figures for those outlets may therefore include other
commodities. Conversely, some sales of clothing, footwear and
allied products may have been subsumed in the sales figures for
other outlets (such as supermarkets, where some minor clothing and
footwear items are also available).
The value index of retail sales, which is compiled for the entire
retail trade as well as for each major type of retail outlet,
measures the changes in sales of retail outlets in value terms in a
particular period as compared with a reference period.
2016 9 2008 2004 10 2.0
The volume index of retail sales is derived from the value index of
retail sales by adjusting for price changes. As from the reference
month of September 2016, the volume index of retail sales published
in each month is compiled based on the chain-linking approach with
annual re-weighting as stipulated in the International
Recommendations for Distributive Trade Statistics 2008 published by
the United Nations Statistics Division. To maintain comparability
of the time series data over time, re-compilation of the re-
referenced series based on the chain-linking approach has been made
back to October 2004, in tandem with the backcasting of retail
sales statistics based on the HSIC Version 2.0.
- 21 - Report on Monthly Survey of Retail Sales November 2020
Census and Statistics Department, Hong Kong Special Administrative
Region
202011
Coverage
Retail outlets selling fish, other sea products, livestock and
poultry, fresh or frozen.
Fruits and vegetables, fresh
Retail outlets selling fresh fruits and vegetables.
Bread, pastry, confectionery and biscuits
Retail outlets selling bread and cakes, confectionery, biscuits,
cookies and egg rolls.
Other food, not elsewhere classified
()
() Groceries of general provisions, groceries of Chinese provisions
and retail outlets selling fish and other sea products, dried or
preserved; meat, roasted, dried or preserved; preserved provisions
and spices; rice; noodles and rice sticks; bean curds and bean
products; eggs; non-alcoholic beverages in specialised stores;
beverages (include alcoholic and non-alcoholic) and tea leaves and
other retail outlets selling specialised food without seats.
Alcoholic drinks and tobacco
Retail outlets selling alcoholic beverages, tobacco products in
specialised stores.
Supermarkets
Fuels
Wearing apparel
Boutique shops and retail outlets selling garments, sportswear,
evening dresses, fur clothing and accessories like gloves, hats and
leather belts, etc.
Footwear, allied products and other clothing accessories
Retail outlets selling footwear, fabrics, tailoring accessories and
other clothing, footwear and allied products.
Motor vehicles and parts
Retail outlets selling motor vehicles, motor-cycles, bicycles,
boats, pleasure crafts and accessories and parts.
Furniture and fixtures
Retail outlets selling furniture and fixtures, mattress and kitchen
cupboards, etc.
Electrical goods and other consumer durable goods, not elsewhere
classified
Coverage
Department stores
Department stores.
Retail outlets selling jewellery and precious metal accessories,
imitation jewellery and related articles, watches and clocks and
luxuries comprehensive stores.
Books, newspapers, stationery and gifts
Retail outlets selling books, newspapers, stationery, gifts,
novelties and souvenirs.
Chinese drugs and herbs
Retail outlets selling Chinese drugs and herbs, bone-setting
medicated liquors and tonic wines, etc.
Optical shops
Optical shops.
Other consumer goods, not elsewhere classified
()
(2) Retail outlets selling records, music and video recordings;
works of art and craft; antiques; flowers and plants; hardware,
metalware, paints and other building renovation materials; luggage
cases and similar articles of leather or leather substitutes; sacks
and bags; toys; computer games; other general merchandise;
household linen; drapery; rope, cord and netting appliances;
carpets, rugs, wall and floor coverings; bamboo and cane products;
china, earthenware and glassware; cooking and kitchen utensils,
other than electrical; canvas and canvas products; other household
articles; sporting equipment; gambling apparatus; umbrellas; paper
products; Chinese religious articles; pets and animals (incl. feeds
and accessories); fire prevention equipment; other miscellaneous
new goods and second-hand goods; and stamp collection shops. Retail
sales of goods without the use of a shop-front( 2 ) .
: (1) 2.0 Notes : Revised coverage is in accordance with the HSIC
Version 2.0.
(2) 2.0 Retail sales of goods without the use of a shop-front (e.g.
via mobile stalls, mail orders, internet and vending machines) are
no longer included in various types of retail outlets and are
grouped collectively under “Other consumer goods, not elsewhere
classified” in HSIC Version 2.0.
(1)
1
etail Sales N ovem
ent, H ong K
ong Special A dm
Fruits and vegetables, fresh
Fruits and vegetables, fresh
# Bread, pastry, confectionery and biscuits #
Bread, pastry, confectionery and biscuits
# Other food, not elsewhere classified #
Other food, not elsewhere classified (P) Chinese drugs and herbs
(P) (P) Medicines and cosmetics (P)
Alcoholic drinks and tobacco
Alcoholic drinks and tobacco
Supermarket
Supermarket
Fuels
Fuels
Motor vehicles and parts
(P) Motor vehicles and parts (P)
# Furniture and fixtures #
Furniture and fixtures
# Electrical goods and photographic equipment # # Other consumer
durable goods, not elsewhere classified #
(P) Motor vehicles and parts (P) Electrical goods and other
consumer durable goods, not elsewhere classified
Department stores
Department stores
# Books, newspapers, stationery and gifts #
Books, newspapers, stationery and gifts
Chinese drugs and herbs
(P) Chinese drugs and herbs (P)
Optical shops
Optical shops
Other consumer goods, not elsewhere classified
(P)* Other consumer goods, not elsewhere classified (P)*
: # Notes : Part of industry in the respective group is no longer
included in the retail sector under the new classification. *
2.0
Retail sales of goods without the use of a shop-front (e.g. via
mobile stalls, mail orders, internet and vending machines) are no
longer included in various types of retail outlets and are
collectively grouped under “Other consumer goods, not elsewhere
classified” in HSIC Version 2.0.
(P) Part of industry. (1) 1.1
Old classification is in accordance with the HSIC Version 1.1. (2)
2.0
New classification is in accordance with the HSIC Version
2.0.
Concordance table for types of retail outlets under old and new
classifications
2 A
ppendix 2
- 23 - R
etail Sales N ovem
ent, H ong K
ong Special A dm
Means of Obtaining Publications of the Census and Statistics
Department
Website
(www.censtatd.gov.hk/hkstat/quicklink/ index_tc.jsp)
Users may download statistical publications from the Census and
Statistics Department (C&SD) website
(www.censtatd.gov.hk/hkstat/ quicklink/index.jsp).
Publications Unit of C&SD
A few past issues of publications of C&SD are available in
print versions. These print versions are available for purchase at
the Publications Unit of C&SD.
The Publications Unit of C&SD also provides a reading area
where users may browse through the latest issue of various
publications of the department on display.
The address of the Publications Unit is : 12 19 (852) 2582 3025
(852) 2827 1708
[email protected]
19/F, Wanchai Tower, 12 Harbour Road, Wan Chai, Hong Kong. Tel. :
(852) 2582 3025 Fax : (852) 2827 1708 E-mail :
[email protected]
Print-on-demand service
While download version of C&SD publications can be made
available at the C&SD website, C&SD provides a
print-on-demand service, under which a computer print-out copy of a
particular publication will be produced at a charge, to users who
are in need of hardcopy of the publications concerned. Users may
approach C&SD through the contact information on the title page
of the relevant publications should they require such
service.
Contents
Introduction
General observations
:
Table 1 : Value index of retail sales by type of retail
outlet
:
Table 2 : Value of retail sales by type of retail outlet
:
Table 3 : Value of retail sales in supermarkets by broad product
category
:
Table 4 : Value of retail sales in department stores by broad
product category
:
Table 5 : Volume index of retail sales by type of retail
outlet
:
Table 6 : Movement of the value and volume of total retail
sales
Charts
Appendix 1 Revised coverage of different types of retail
outlets
2