Report on Japanese Chain
Restaurant in Thailand
Date : 24th Oct 2014
Research Design
2
Research Method Online research
Fieldwork Period Oct 16-20, 2014
Research Area Thailand - Nationwide
Respondent Criteria Male & Female aged 16 and above
Sample Size 200 samples
Number of Questions 4 Screening questions and 6 Main Questions
Survey Content Screening
Gender, Age, Regions, Type of restaurant they visited
Main Study
To study the popularity and consumer behavior of Japanese Chain Restaurant in Thailand
Respondent Profile
3
■Gender
■Regions
■Age
■Restaurant visited
Key Findings
4
■The Most Visited Restaurant & The Most Favorite Restaurant & The Most Favorite Menu
• Fuji is the most visit restaurant (23.0%) and the most favorite restaurant (46.0%) for men, while Shabu Shi is the most visit restaurant (22.0%) and the most favorite restaurant (37.0%) for women.
• The most favorite Japanese dish is sushi regardless of gender.
■Familiarity of Japanese chain restaurant among Thai people & The frequency they visit the restaurant
• Japanese chain restaurants are more popular for Thai women than men. In particular, most of surveyed women have visited Japanese restaurant for more than 6 years (32.0%) , while for men is around 1 – 3 years (37.0%).
• The majority of men and women visit Japanese chain restaurant once a month.
■Main reason Thai people choosing preferred restaurants
• Taste and variety of menu are the two main reasons that both men and women choose to visit their preferred Japanese chain restaurant.
Male (No. of people visit; n = 100)(No. of people like; n = 100)
Female(No. of people visit; n = 100)(No. of people like; n = 100)
5
• Fuji is the most visit restaurant (23%) and the most favorite restaurant (46%) for men, while Shabu Shi is the most visit restaurant (22%) and the most favorite restaurant (37%) for women.
Most Visit VS Most Favorite RestaurantQ. Which Japanese chain restaurant you would like to go? [Multiple Answer] [N = 200]
Q. Which Japanese chain restaurant you like the most? [Single Answer] [N = 200]
6
• 29% of women favorite menu is sushi, while sushi is also the favorite menu for the majority of men which is 25%
Japanese Favorite Menu
Q: What is your favorite Japanese menu? [Free Answer] [N = 200]
• Female (n = 100)
• Male (n = 100)
Male (n = 100) Female (n = 100)
7
• The majority of women have visited Japanese restaurant more than 6 years, while the majority of men visit around 1 – 3 years.
Japanese Restaurant Familiarity
Q: How long you been going to Japanese chain restaurant? [Single Answer] [N = 200]
Restaurant Visiting Frequency
8
Q: How often you visit Japanese chain restaurant? [Single Answer] [N = 200]
• There is not much difference in visits to Japanese restaurants between male and female. Most of them often visit the restaurant once per month, with 36.0% and 34.0% respectively.
Male (N = 100) Female (N = 100)
9
• Taste and variety of menu are two main reasons both men and women choose to visit their preferred Japanese chain restaurant.
Main Reason for Choosing Preferred RestaurantQ: What makes you decide to choose this Japanese chain restaurant? [Single Answer] [N = 200]
W&S Thailand Company is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Webmarketing’. Online research is conducted based on yimresearch.net
FOR FURTHER INQUIRIES, PLEASE CONTACT:
W&S Thailand» 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand » Office phone: (+66) 26 530 411 Fax: (+66) 26 530 412» Email: [email protected]» Website: http://yimresearch.net/
The copyright of this report belongs to W&S Thailand Company. The results (analyzing, wording, data, tables and graphs) of this survey can bepublicly used, but must be cited and sourced from W&S Thailand Company (also include its website address http://yimresearch.net).
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