Reliance Group of Reliance Group of CompaniesCompanies
Abhishek Jain
Bhaskar Shrotriya
Jagdeep Kaur
Karanbir Singh
Tushar Sonkusare
Vishesh Bansal
ContentContentHistory
HistoryHistory Reliance Commercial Corporation (RCC) was formed
in December 1958, which dealt in exporting spices.
In 1966, a spinning mill was set up for import of polyester & export of nylon and it was named Reliance Textile Industries.
Keeping its core in petrochemicals, Reliance soon diversified its activities to telecommunications, information technology, energy, power, retail, textiles, infrastructure services, capital markets and logistics.
HistoryHistory
After the death of Dhirubhai Ambani, Mukesh was awarded Reliance Industries & IPCL and this group came to be known, as Reliance Industries Ltd.
Anil became head of Infocomm, Reliance Energy and Reliance Capital known as the Anil Dhirubhai Ambani Group (ADAG).
What is a SBU?What is a SBU?
A Strategic Business Unit is a concept of grouping the related business which helps the firm in strategic planning.
Characteristics of SBUCharacteristics of SBU It’s a single business or a collection of
related business, that can be planned separately from the rest of the companies.
It has it’s own set of competitors.
It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.
BCG MATRIXBCG MATRIX The BCG matrix is a chart that helps
corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
BCG MATRIX BCG MATRIX
BCG MATRIXBCG MATRIX
Reliance Industries Ltd.
Petroleum Refining and Marketing business Star
Petrochemicals business Cash Cow
Oil and Gas Exploration & Production business
Star
Others -Vimal-Retail
DogQuestion Mark
BCG MATRIXBCG MATRIX
Reliance Communications Cash Cow
Reliance Capital Question Mark
Reliance Infrastructure Question Mark
Reliance Power Star
Reliance Big Entertainment Question Mark
Reliance Health Question Mark
ADAG
GE MATRIXGE MATRIXThe GE Matrix is a model to perform a business portfolio analysis on the Strategic Business Units of a corporation.
The GE Matrix overcomes a number of the disadvantages of the BCG Box. Firstly, market attractiveness replaces market growth as the dimension of industry attractiveness, and includes a broader range of factors other than just the market growth rate. Secondly, competitive strength replaces market share as the dimension by which the competitive position of each SBU is assessed.
GE MATRIXGE MATRIX
GE MATRIXGE MATRIXTypical (external) factors that
affect Market Attractiveness:
- Market size- Market growth rate- Market profitability - Pricing trends - Competitive intensity / rivalry - Overall risk of returns in the industry
GE MATRIXGE MATRIXTypical (external) factors that affect Market Attractiveness:
- Entry barriers - Opportunity to differentiate products and services- Demand variability- Segmentation - Distribution structure- Technology development
GE MATRIXGE MATRIXTypical (internal) factors that
affect Competitive Strength of a Strategic Business Unit:
- Strength of assets and competencies- Relative brand strength (marketing)- Market share- Market share growth- Customer loyalty- Relative cost position (cost structure compared with competitors)
GE MATRIXGE MATRIXTypical (internal) factors that affect
Competitive Strength of a Strategic Business Unit:
- Relative profit margins (compared to competitors)- Distribution strength and production capacity- Record of technological or other innovation- Quality- Access to financial and other investment resources- Management strength
GE MatrixGE Matrix
Reliance Industries Ltd.
Petroleum Refining and Marketing business High-Medium
Oil and Gas Exploration & Production business
High-Medium
Others -Retail Medium-
Medium
GE MATRIXGE MATRIX
Reliance Communications High-Low
Reliance Capital Medium-Medium
Reliance Infrastructure Medium-Medium
Reliance Power High-Low
Reliance Big Entertainment High-Medium
ADAG
SWOTSWOT
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective.
Example – Reliance Example – Reliance InfocomInfocom The strong subscriber base over 10million
subscriber's in their kitty. Mobile with in the reach of common man. Affordable
schemes. Comprehensive Network-The strong back bone high
capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60,000km)
Offering Value Added services to it's customer's almost free of cost or with nominal charges.
Reliance Infocomm was the first service provider to introduce finance option on handsets.
Value Added Services: First Call Center of 2,000 seats in Mumbai
Aggressive roll out to capture dominant market share and create an entry barrier
CDMA 1x Technology
Example – Reliance Example – Reliance InfocomInfocomWeakness:Marketing strategy.Restricted mobility through its
WLL
Reliance Communication Vs Reliance Communication Vs other market playersother market players
Top Related