We call our hotels vocoTM. It means ‘to invite’ and ‘call together’ originating
from Latin – representing our thoughtful, unstuffy and charming nature.
Our brand values
Reliably Different
We call our way of doing things Reliably Different. Combining characterful hotels with a name that
you can trust. The security of a bigger brand, without the vanilla experience. An informal attitude,
with charming touches you’ll remember long after check out.
Find out more: www.vocohotels.com
ALWAYS DEPENDABLE
We can always be relied on to provide
upscale quality.
RESPECT INDIVIDUALITY
We are sympathetic to local provenance,
place and community.
BE DISTINCTIVE
We take a distinctive approach to our design and guest experience.
Come on in
We make a good first impression with a warm welcome and simple
check-in. And then, to make it really special, we give guests a locally-
curated welcome treat.
Me time
Here to host
A distinctive identity
Our guest experience hallmarks
We add extras to our bedrooms, like super cosy bedding and luxury bathroom amenities, to encourage
our guests to take moments for themselves.
voco life
We make sure our bars and lounges are places guests want to relax
and enjoy themselves in – whether it’s for a quiet morning coffee, or
kicking off a great evening.
We add touches of charm with our memorable hallmarks. They’re easy to deliver, but hard for guests to forget.
We think the trick to being a great host is understanding what your guests want.Our guests are by and large pretty unstuffy and laid-back – so we find the right balance.
The perfect mix of easy-going but attentive service, that just lets them get on with it.
Our bold identity has been designed to flex, so it’s always sympathetic to an existing hotel’s character. We have two application systems, Bright and Bold, which use our identity in different ways
to complement different types of hotels.
BrightIdeal for heritage properties, which
suit a more delicate application.Lighter, more subtle use of colour
Fresh and openPops of intrigue with our yellow thread
BoldSuits more contemporary properties,
which can carry a more striking application.Higher contrast of light and dark
Impactful and eye-catchingYellow thread adds flair and highlights
Upscale quality, in great condition
Excellent condition, evaluated by IHG Balanced Scorecard. Room size market dependent, targeting 22sqm-30sqm gross.
Hot, good quality breakfast
Hot buffet, limited selection of a la carte items.
Premium sleep experience
Defined standards for bedding, mattress, mattress topper and linen. Blackout
curtains/blinds required. Room to comply with IHG acoustic standards.
High quality shower experience
Flow rate and temperature per IHG standards. Base min area 0.8sqm, min width 0.75m.
Showers over bath permitted if bath at least 0.7m by 1.5m. Shower head must be height adjustable & from IHG-approved supplier. Shower area must be enclosed by screen.
Genuine welcome experience
Efficient, hassle-free check in process. Warm and personal welcome.
Upscale F&B offer
Must provide hot options throughout the day and have out of hours provision. Delivery method flexible
by location. Must have bar, and barista-served coffee.
Tech friendly
Must comply with IHG Wi-Fi standards (e.g. min 5mb bandwidth speed).
Ability to charge 3 devices in guest room: extended cord USB/charge dome permitted.
Guest room target at least 42” Smart TV.
Flexible guest room lighting
Guest room lighting must achieve specified lux levels at key moments
e.g. bedside, deskside.
Fundamentals:
1 Exceptions will be considered for heritage style assets in certain locations, depending on local climate.
LOCATIONS
Major cities, heritage and destination
locations benefitting from strong IHG
enterprise delivery
PRICE POINT
Assets spanning STR ‘Upscale’ segment
BUSINESS MODEL
Managed and Franchise contracts
DEVELOPMENT MODEL
Conversions / rebrands;
Adaptive reuse/new build from late 2018
TARGET KEY COUNT
70+ keys
ROOM SIZES
Targeting 22-30sqm gross; room size market
dependent
ROOM MIX
Targeting mix of standard, premium and
suites; single rooms permitted up to max
20% of total room mix
AIR CONDITIONING
Mandated1
CONFERENCES AND MEETINGS
Not mandated
GYM FACILITIES
Not mandated
GUEST SERVICES
Concierge and valet parking not mandated
GUEST ROOM BATHROOM
Must adhere to signature quality standards (e.g. water pressure,
shower screen, height adjustable hose, aerated shower head); Shower over bath permitted
Hunter Valley (2019)Melbourne (2020)Yarra Valley (2021)
Bangkok (2021)
Edinburgh (2020)
Cardiff (open)
Gold Coast (open)
Solihull (open)Netherlands (2021)
Glasgow (2019)
Larnaca (2021)
Al Khobar (2019)Dubai (open)
Giza (2021)
Development Criteria
Oxford (2019)
Significant Signings Momentum since Launch
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