1
26 July 2013
Releasing appsAppfest 2013, IIM Ahmedabad
Design Develop Test Release
2
1. Two keys – payments and distribution2. Myth – Google Play is the only Android store3. Why and why not to use Google Play4. Distribution alternates5. Payment alternates6. How China does it Big
Contents
3
Two keys- Payment and Distribution
Payments1. Ease- user flow2. Accessibility- credit card,
mobile
Distribution1. Discovery2. Cost per install3. Territory
4
70%
30%
Global downloads
Google PlayOther stores
Myth- Google Play is the only app store
10%
90%
China downloads
Google PlayOther stores
5
• Why?
• Largest Android store
• Gives 60-70% downloads
• Why not?
• Discovery problem
• No payment alternate
Why and why not to use Google Play
6
Distribution alternates
OVER 200 Android stores other than Google Play
7
Other Android stores
8
Other app stores
9
• Innovative promotions
• Easy to differentiate – curation
• Localized flavors to app store – China
• Payment alternatives- mobile wallets
Why use alternates?
10
Payment alternatives
CARRIERS BILLING AGGREGATORS
11
How China does it big
10%
90%
Downloads
Google PlayOther stores
75%
7%
18%
Payments
Carrier BillingAli PayAds
12
Go! Release your ideas into the market
Ambrish Bajaj+91 9910877799 | skype: a_bajaj
Top Related