Reinventing O2O
Marketing
- TDS Asia 2014
WeChat is becoming the leading social messaging platform
Group Chat Voice Chat
Video Call Moments
Emoticons
Look Around Shake
Connect
WECHAT IS FREE
Free to download and to use
WECHAT IS LOCAL
Supports 20 Languages
WECHAT IS CROSS-PLATFORM
Supports 6 OS Platforms (including web version)
WeChat has grown 396M Monthly Active Users
ranked #1 in social networking on iOS in >90 countries
Jan 26
Version 1.0
released in
China
May 10
Version 2.0 with
voice message
Aug 3
Version 2.5 with
LBS function
“Look Around”
Oct 1
Version 3.0 with
“Shake” function
April
WeChat launched
in international
markets
Mar 28
2011 2012
100 Million user
accounts
2013
300 Million user
accounts
396M MAU globally, with
100 Million overseas user
accounts
Jan 15
March
Twitter and Facebook required 1,400 and Facebook 1,600 days respectively to reach the
100mn user milestone. For WeChat, it took only 433 days.
2014
WeChat is now the world’s 5th most-used Smartphone app,
and #1 in messaging apps
Source: GlobalWebIndex
WeChat is #1
amongst messaging
apps, surpassing
Skype, Facebook
Messenger, and
World’s most used smartphone apps
% of global smartphone users who have used the app in the past month (Q2 2013)
Smartphone devices will continue to dominate over PCs
and feature phones
Global smart connected device shipment volume
Million units
1,216
1,510
2,322
2012-2017E
CAGR
-3.5%
-0.8%
23.2%
16.9%
CAGR
13.8%
Non-PC :
PC Ratio 2.5 3.7 6.0
Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, May 30, 2013; Gartner
Global smartphone sales
outpaced feature phones
sales for the first time in
2Q, 2013
Global mobile phone sales volume by quarter
Million units
When Pope Francis was inaugurated as pope in 2005 Pope Benedict
When Pope Francis was inaugurated as pope in 2013 Pope Francis
WeChat is built upon 4 key categories
Hold to Talk
Stickers
Voice & Video Call
Moments
Location
Based Service
(LBS)
Official
Accoun
ts
*Non-exhaustive list
• WeChat’s Official
Accounts include the
biggest brands in:
‒ Retail
‒ F&B
‒ Banking
‒ Media
‒ Government
‒ Airline
‒ Technology
‒ Sports
‒ Entertainment
‒ … and more!!
Official Account – the new way to connect to your consumers
Mini-apps within WeChat apps concept
Instant reach Higher conversion rate Interactive
Official Account
Light APP
=
McDonald’s – A holistic CRM experience (1/3)
Visit Share Location Engage
1 2 3
McDonald’s
leverages
location based
services (LBS)
to help potential
customers find
the nearest
outlet location
McDonald’s – A holistic CRM experience (2/3)
Purchase Select product Engage
1 2 3
McDonald’s
allows for
customers to
purchase and
even share tea
cards with
friends –
spreading
word of mouth
McDonald’s – A holistic CRM experience (3/3)
Redeem coupon Receive coupons Engage
1 2 3
Furthermore,
McDonald’s
builds loyalty
by offering
discount
coupons via its
Official Account
Tesco Lotus – e coupons
Redeem Get coupons Engage
1 2 3
Tesco Lotus
use WeChat to
send out e
coupons, and
build a new
O2O eco-
system with
merchants
Check In
WeChat Check In
5/6/2014
Pick Your Seat Confirm Schedule Follow OA
1 2 3 4
China Southern
Airline, China
Eastern Airline,
Hunan Airport
are using
WeChat to help
passengers to
check-in
through their
mobile phones.
5/6/2014
Hotel Booking
Booking Get Hotels Nearby Share Your Location
1 2 3
By simply
sending their
location,
customers can
find hotels
nearby through
Innteam official
account.
Order on a vending machine via scanning a QR code
• 1-step
purchase
process
• Simply scan
the QR Code
of the desired
items to
purchase
More
Web/Offline
Payment Lottery
Thank you
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