On-line Recruitment & Retention 1Recruitment & Retention ǀ Gil Pal & Hagit Nof ǀ Aug 28th, 2016
On Line Patients Recruitment & Retention Services
On-line Recruitment & Retention 2
Challenges
Loss of time80% of clinical
trials fail to meet the
recruitment target on time
Loss of moneyEach day a drug
development program is
delayed, costs $40K in
operational costs and $600 to $8M in lost of
opportunities
Increased complexity
Over the past decade, the
average eligibility criteria for clinical trials have increased by 58%, while
patient enrollment rate dropped by 21%
and retention rates fell by
30%
Dual competition
Competition is fierce on each patient and on site attention
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SolutionReach out your patients onlineSite optimization
Traditional advertising
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How it works ?Our services lead the patient journey
EngagedLearning the
study specifications and patients target, to provide estimation where best to open sites on the globe
Prediction Using customer retention methods to motivate the patient to complete the study
RetentionCreating a supportive environment to optimize the recruitment stage, by using our PRM tool
ScreeningOptimization
Evoke potential patients awareness to the study and invite them to leave details and consider participation
Lead Generation
Seeking treatment
Trial candidate Enrolled Engaged
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Advantages
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Building an on-line campaign specifically designed for your study to generate "leads" - people who are considering to participate in your study and interested to hear more information.The campaign targets audience per geographical area and relevant criteria.
1On-Line Lead Generation
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Online Digital Campaign
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Few working days after IRB approval is obtained, your campaign will be “on-air”. At any country in every language you need.2Fast Set-Up
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Sites should recruit patients and we want you to benefit from that. We supply leads only to complete a recruitment gap. No. of leads per site can be determined on a monthly basis. 3Filling the Gap
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Cloud-base customized PRM tool is a significant aid for sites in managing the recruitment, screening & retention activities.Constant insight on sites’ performances and lesson learned from the success stories.
4Site Optimization
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Patient Relationship Management Tool - PRM
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• Success fee pricing model – you pay only for leads you get.
• No Initial investment - stop the campaign once patient target is achieved, without compromising high fixed investment.5Cost Effectiveness
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Successful recruitment & retention process is highly attached to the patient satisfactory and commitment to the trial.As a digital company, most communication with the patients through their entire journey in the clinical trial, will be automated, with no extra work at site level.
6Patient Centricity
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3 dimensions of flexibility:• Choose which services you need
per your clinical trial stage.• Choose which sites to involve,
how many leads to refer them and for how long.
• Change your choices when needed
Total Flexibility
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Psychiatry (Brainsway, Optimise, Eulast)Oncology (Tiltanpharma), Gastroenterology (Vibrant, Abott), Dermatology (Mediwound, Sol-Gel)
Recent Experience
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