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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Ten Reasonsto J oin the Select CertifiedPartner Program
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Reason # 1 Differentiation
What is certification?
Official acknowledgment of expertise
Act of confirming formally as true, accurate, or genuine
A declaration in writing that a particular product orservice complies with a specification or stated criterion
Certification allows for differentiation
Differentiation gives you a marketing advantage
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Select
SMB Market Coverage* SMB Select survey of 2000 global partners 10/06
Reason # 2 Relationship with Cisco
Non-certified SMB Partnersvalue their relationship withCisco:
90% strive for a higher levelof certification*
Select Certification enablespartners to expand theirrelationship with Cisco
Select Certification isan entry point into Ciscosaward winning ChannelPartner Program
Registered Partners
Goldand Silver
Premier
SMB Specialized
SMB Specialized
(Including SMB Select)
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Reason # 3 Leverage the Cisco Brand
New Certification
Differentiation
Marketing Cisco PartnerMembership
Cisco Partner Locator Listing
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Reason # 4 Opportunity Incentive Program(OIP)
SMB OIP
Certified partners
are eligible
Deal registration
New SMB accounts
All Products included
Additional discountthrough distribution
Lower minimum order
requirements to addressSMB opportunities
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Reason # 5 Profitability and Support
Partner Profitability
Partner Development Funds
(PDF) & PDF-UC Opportunity Incentive Program
(OIP)
Incentive programs to supportthe profitability of our partners
serving the SMB market
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Reason # 6 Cisco Sales Support
Distribution Sales Support
Sales and Marketing Planning Support Cisco Capital Leasing
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Reason # 7 Smart Business
Communications Systems (SBCS)
Complete Business
Communications system 3rd party application integration
Easy setup, install andmanagement plug n play
Voice, video, mobili ty, data and
security all integrated Remote monitoring and
management
Full sui te of Cisco IP phone andIP Communicator (softphone)supported
A new integrated system that enables a total communications experience
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Reason # 8 Access to Tools
Navigator
SMB Sales andMarketing Tools andResources
Validated NetworkDesigns
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Reason # 9 SMB Services
*Cisco Smart Foundation Service was previously called SMB Support Assistant
CiscoSmart Care
Service
CiscoSMARTnet
Service
Cisco SmartFoundation
Service*
Services are an important aspect of your businessYou can:9 Enhance cash flow and margins9 Penetrate new markets
9 Improve competitive advantage9 Increase customer retention9 Expand the customer relationship
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Reason # 10 SMB University
ObjectiveObjective
Target
Audience
Target
Audience
AccountManager
AccountManager
EngineerEngineer
Principal/OwnerPrincipal/Owner
Current Ciscopartners
Select certif icationapplicants
Partners selling intothe sub-250 space
Current Ciscopartners
Select certificationapplicants
Partners selling intothe sub-250 space
LinksLinks
SMB UniversityWebsite
SMB UniversityWebsite
www.cisco.com/go/smbuniversity
Your singlesource fordeveloping your
SMB Practice
Your singlesource fordeveloping your
SMB Practice
CatalogueCatalogue
Business Acumen
Foundation(Route/Switch)
Security
Unified Communications
Wireless
Business Acumen
Foundation(Route/Switch)
Security
Unified Communications
Wireless
Additional SMBPartnerDevelopment
Offerings
Additional SMBPartnerDevelopment
Offerings
Recommended courses
Required exams
Recommended courses
Required exams
SMBSpecializationOfferings
SMBSpecializationOfferings
SMB Universityis your singlesource to
develop yourSMB practice.
9SMBSpecializationprep
9Continuingeducation to
develop yourteams sales,technical, orbusiness acumen
SMB Universityis your singlesource to
develop yourSMB practice.
9SMBSpecializationprep
9Continuingeducation to
develop yourteams sales,technical, orbusiness acumen
7/28/2019 Reasons to Become Select
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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
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