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Thinking Behaviourally
For Realising the Value
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What are Behavioural Insights?
Behavioural Insights
Psychology
Anthropology
Economics
Policy Analysis
Understanding how people behave in practice so that we can design policy better
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Aims of this session
1. To help you think about the behaviours involved with Realising the Value
2. To help establish objectives for Realising the Value based on these behaviours
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1. What behaviours?
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Realising the Value: the vision
A new relationship with patients and communities to support
people with a long-term condition to manage their own health
and care. We want the health and care system to support people to have the knowledge, skills and confidence
to play an active role in managing their own health
and to work with communities and their assets.Putting people and communities genuinely in control of their health and care
© Behavioural Insights ltd
Thinking about behaviour
Visions are necessarily high level and embody many different priorities, ambitions, emotions, associations, political positions, etc.
When it comes to realising a vision, we have found it surprisingly effective to focus on just one aspect: what do you want people to do?
• Not attitudes• Not opinions• Not beliefs
We have found that this can be surprisingly difficult, partly because we naturally combine these aspects together.
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Just one example
“Play an active role in
managing their own health”
Asthma
Patients
Use inhaler correctly
Avoid high-risk situations
Carry inhaler
Understand signals of attack
Replace inhaler when necessary
Understand what triggers attack
Access information about triggersHas resources to identify alternatives
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2. What objectives?
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We need to get more specific to avoid problems
The objective is to: improve the efficiency of HM Passport Service
It’s not clear what improvement might mean in this context
Is this the whole of the Passport Service, or part of it? If the whole (as this implies), we should consider starting smaller and proving the concept in a particular area before rolling out across the country
Efficiency of what? Better to link to a specific process
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Example of how to get more specific
The objective is to: increase by 10% the passport issuing rate in the Liverpool Passport Service office in the 10 days after an application is received
Time-related. We should try to be as clear as possible what the timeframes might be. Ideally, the timeframes will be linked to existing processes.
Assignable. BIT projects will usually start on a small scale, then scale up when we are confident that something is working.
Specific, Measureable and Realistic. Start with a quantifiable objective, even if this is modified over time. Start thinking now about how big an effect we’ll need for a project to be worthwhile.
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Moving from a general vision to a concrete plan
Specific – target a specific behaviour that you are trying to change
Measurable – so we know when we have been successful
Assignable – specify who or what will do it
Realistic – state what results can realistically be achieved, given available resources
Time-related – specify when the result(s) can be achieved
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M
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© Behavioural Insights ltd
Realising the Value: Objectives
A new relationship with patients and communities and
support people with a long-term condition to manage their
own health and care.We want the health and care system to support people to have the knowledge, skills and confidence
to play an active role in managing their own health
and to work with communities and their assets.Putting people and communities genuinely in control of their health and care
© Behavioural Insights ltd
Imagine a person-centred health and social care system
What three behaviours will the following groups need to STOP and START doing?
• People (in the community)• Patients• Practitioners
Focus on Long Term ConditionsYou have 15 minutesWrite ideas on flipchartsIdentify a spokesperson to present back
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