Social Media & Residential Real Estate

Is there a “there” there?

Where We Left Off – Spring ‘09

Animated Conversation

Touched the surface of what defines “social media”

Wide range of personal experience

Very little sense of professional application

The Take-away: Show me

Certainty – What We Took Away

A tool A strategy A virus A marketing tactic A kids thing A big waste of time An option A fad

Social Media is …

What We’re doing today…

Show you ups and downs

Talk about costs and benefits

Give you a sense of where to start

What to expect

What’s your business?

Is it a product business?

Is it a people business?

Do you provide a home?

Or do you provide a solution?

Is Social Media a Fad?

Undeterred by Progress?

The world as we know it today divides itself into two parts:

What we can’t do anything about…

What we can do something about…

New Disciplines Needed

EngageYour Team

CompetitivePositioning

An ear tothe ground

ProductDevelopment

Referrals

CommunityOutreach

CustomerInsight

Customer Satisfaction

You Inc.

In a low GDP, hard money world, we have to know and do better at ….

Constant Improvement

Who We Are

Jamie Bigelow, Bigelow Homes

Tim Kane, MBK Homes

Carol Ruiz & Lisa Redmond, Red Rocket LA

Today’s Team

Bigelow Homes – Jamie Bigelow

My Expectations

Putting Personal Bias Aside

Hurdles to Overcome

Organization Change

What we expected

Bigelow Homes -- What We Did

Live Date

Tweets a Day

Contacts We Reached

By The Numbers

# of Contacts Notified

Who They Were# of Contacts Who Joined

Bigelow Homes -- Public Reaction

MBK Homes – Tim Kane

Expectations

Execution

Jump in all the way

Company buy-in

MBK HomesReality Check & Lessons Learned

Give more than you take

Plan on learning

Be an advocate for your followers

Ask questions

Listen

Plan

Relate

Timeliness

Carol Ruiz

Realistic Expectations

Early Starts

Where We Are Now and Where We’re Going

Case Studies

– TLofts

– Ideal Homes

Early Starts Blanco River --1st tweets

Early Starts Early Eton -- Facebook

Progress -- Update Current Blanco River -- Twitter

http://twitter.com/liveblancoriver

Progress -- Update Current Blanco River -- Facebook

http://bit.ly/2UD57W

Progress -- Update Current Eton -- Twitter

http://twitter.com/EtonbyMBK

Progress -- Update Current Eton -- Facebook

http://www.facebook.com/EtonbyMBKHomes

Case Study: Lee Homes / TLofts

http://twitter.com/TLofts

Case Study: Lee Homes / TLofts -- Disciples

Case Study: Lee Homes / TLofts -- Blog

http://www.tlofts.com/blog/?p=236

Case Study: Lee Homes / TLofts -- Facebook

http://www.facebook.com/TLofts

Case Study: Ideal Homes – Facebook

Case Study: Ideal Homes

Case Study: Ideal Homes – You Tube

http://bit.ly/4emgc9

Case Study: Ideal Homes -- Twitter

http://twitter.com/valenciascoop

The Take-Aways

Intentions

Expectations

Execution

Conviction

Wins

Thank you!

Questions, Comments, Challenges