Download - [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

•  Founded 1993 in Northern California by

John Mix and Olympic Gold Medal

Swimmer Pablo Morales

•  Committed to discovery and

development of innovative swimming

products

•  Enable athletes to meet the end of a

finish line

•  Become bigger and better than who we

are today

North American brands and

retailers invested $20.6 Billion in athlete sponsorships this

year Statista

19 Athletes

1 Team

#TeamFinis

3 Sports

How did you measure roi of athlete sponsorships previously?

What are FINIS’ Goals For Sponsoring Athletes?

#TeamFINIS Goals

To highlight the extraordinary group of athletes that embody the FINIS brand.

How do you manage your Sponsored Athletes?

How do you activate Athletes to create content?

How do you Leverage Athlete content?

#TeamFINIS Athletes Page

successfully illustrates what the Team FINIS community signifies as a whole - innovation that motivates people around the world to swim better, swim often and train smarter.

Individual athlete

Profile Pages On

E-Commerce

• Biography

• Ways to Socially Content

• Career Highlights

• Top articles

•  ‘Best Photos Gallery’

Individual athlete Profile Pages On E-Commerce

Finis dynamically filters in the best

social content about their athletes

to their individual profile pages

Customers can Shop for FINIS products

directly from the Best Social photos

How did your customers react?

Swimmingly!

Thanks for Attending! For More Information Contact

ReadyPulse at

readypulse.com

[email protected]

@readypulse