READER PROFILE

Female: 70%Male-30%Median Age: 13-19Employed: 20%Preferred Genre of Music: Rock 60%

Indie Rock 30%

50% of readers attend gigs and festivals 80% of readers like posters.

Friends, Skins and The Walking Dead are the most popular TV shows amongst readers.

Readers enjoy to shop and buy items from Topshop, HMV and H&M

Reader’s favourite places to eat include Subway, Nandos and McDonalds.