Ra#ngs and Reviews for Business
Jane3e Toral
Online consumers are now media
Real-‐#me streams Real-‐#me search
Real-‐#me expecta#ons
All channels will be digital
TV PRINT POS CRM
digital digital digital digital
All channels will be social
We don’t believe in hypes.. (we trust friends more)
TV PRINT POS CRM
digital digital digital digital
social social social social
Ra#ngs and Reviews 101
• Consumers trust consumer opinions more compared to TV and printed ads.
Using Ra#ngs and Reviews for Business
• Cost effec#ve form of social marke#ng. • Make sure lis#ng is up to date and has relevant keywords.
• Respond to nega#ve feedback.
h3p://www.jupitersuites.com.ph
Ra#ngs and Reviews E#que3e
• Be wary on paid reviews. • Don’t argue with a disappointed customer.
Encourage Reviews
• Organize contests to encourage people to share their experiences, photos, videos, and reviews.
• Take advantage of loca#on-‐based services.
Write Reviews
• Post it on your blog • Visit ra#ngs and reviews site to promote the review you have wri3en.
Thank you!
Slides will be posted at h3p://www.slideshare.net/jane3etoral
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