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Page 1: Ratings and Reviews for Business 101

Ra#ngs  and  Reviews  for  Business  

Jane3e  Toral  

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Online  consumers  are  now  media  

Real-­‐#me  streams  Real-­‐#me  search  

Real-­‐#me  expecta#ons  

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All  channels  will  be  digital  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

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All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

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Ra#ngs  and  Reviews  101  

•  Consumers  trust  consumer  opinions  more  compared  to  TV  and  printed  ads.  

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Using  Ra#ngs  and  Reviews  for  Business  

•  Cost  effec#ve  form  of  social  marke#ng.  •  Make  sure  lis#ng  is  up  to  date  and  has  relevant  keywords.  

•  Respond  to  nega#ve  feedback.  

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h3p://www.jupitersuites.com.ph  

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Ra#ngs  and  Reviews  E#que3e  

•  Be  wary  on  paid  reviews.  •  Don’t  argue  with  a  disappointed  customer.  

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Encourage  Reviews  

•  Organize  contests  to  encourage  people  to  share  their  experiences,  photos,  videos,  and  reviews.  

•  Take  advantage  of  loca#on-­‐based  services.  

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Write  Reviews  

•  Post  it  on  your  blog  •  Visit  ra#ngs  and  reviews  site  to  promote  the  review  you  have  wri3en.  

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Thank  you!  

Slides  will  be  posted  at    h3p://www.slideshare.net/jane3etoral