Download - Raising Your Profile in SEO #DigitalFemales

Enhancing Your Profile in SEO

Lisa Myers

@LisaDMyers #DigitalFemales

About Lisa Myers

• 11 years experience in Marketing, 6 in Search & Social

• Speaker at Search Conferences Worldwide (SES, SMX, ISS, A4U etc)

• Regular contributor to on and offline publications and author of several SEO Best

Practise Guides including eConsultancy and B2B Marketing

• Heavily involved in the global Search Community, founder of

SEO-chicks.com and co-founder of European search blog StateofSearch

Awards

• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO

Campaign” for her agency Verve Search

• Management Today “35 women under 35” list 2009

• “Best Use of Technology woman under 30”

BlackBerry Woman & Technology Awards (2008)

• “B2B Marketing Newcomer of the Year” (2007)


http://www.seo-chicks.com/



http://www.stateofsearch.com/

It’s not who you are that holds you

back, it’s who you think you are. – David Brinkley

6 Steps to Raise Your Profile

#1 Blog/Tweet

#2 Listen

#3 Communicate

#4 Get Connected

#5 Conferences

#6 Share

personal PR { raising your profile On AND Offline

PASSION

KNOWLEDGE

ATTITUDE

5 Pillars of Personal PR

1. Networking – getting to know people

2. Blogging – put your “stamp” on it

3. Conferences – put yourself out there

4. Using your Knowledge – pay it forward

5. Rules of Engagement – be yourself

networking { getting to know people


Step 1: Attend Events

• Do what your mother told you, go make

friends!!

Social Networking

• Follow

• Listen

• Engage

• Communicate

• Meet Up!


blogging - your voice on the web

Just do it already.....

Guest blogging


conferences { put yourself out there

Speaking at Conferences

• You don’t need to start small!

• Pitch early! Read the description, explain

how you would add value. Add links to

related blog posts you have written.

• Don’t be shy!


2007 2008

2009

2010 2012

pay it forward { share your knowledge

Big on Good

• Training

• Best Practise Guides/White Papers

• Guest blogging

• Articles

• Workshops

• Mentoring

• Lecturing at Universities


Training

Best Practise & White Papers

Rules of engagement { be nice. Karma is a bitch.

#1 Be Humble. Share your “lows” as well as

“highs”. Connecting with people is all

about showing vulnerability.

#2 Be nice.

#3 Take the time to talk to people, give

advice or simply get to know them.

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Do, or do not, there is no try! - Yoda

@LisaDMyers

Thank You!

Email: [email protected]

Web: www.vervesearch.com

mailto:[email protected]

http://www.vervesearch.com/