Radisson Edwardian Hotels
Digital Marketing Successes
Radisson Edwardian
Radisson EdwardianThe May FairThe May Fair
Raise AwarenessDrive Traffic
Increase Revenues
Paid Search Strategy
Deliver more bookings and
higher revenue within the cost per
acquisition limit
Paid Search Implementation
Restructured Account
Dynamic Creative Pricing
Sitelinks For Each Hotel
ROAS
42%YoY
CPA34%YoY
Paid Search Results
Natural Search Strategy
• Increase natural search visibility
• Increase points of entry to all three Radisson Edwardian sites
• Identify and adapt to new trends
Natural Search Implementation
Sitelinks for each hotel
Google Places
Natural Search Results
Avg Visit
s11%
Rev21%
Posi
tionin
g
Social Media
Importance of Word of Mouth
DefineEmpowerEngage
EntertainingGrow
Social Media Strategy
Platform set up
Blog launches
TripAdvisor reviews on
blogs
10,000+ likes
5,000+ followers
200,000+ views 12,000 page views
Social Media Results
Social Signals in Search
SEO Rankin
g Factor
s
Social Signals• Likes and Followers• Tweets and retweets• Blog comments
Content
Links
Site Structur
e
Facebook Advertising
Campaign 1Become a Fan
Campaign 2Drive to Site
Facebook Campaigns
Become a Fan – Incentivised Like
Facebook advertising and email
Facebook Fan Increase
North America
Western Europe
Australasia
Drive to Site from Key Markets
Further Geo Targeting Using Google Analytics
Targeting People Who Like Hotels, London, Travel
Ad Copy and Image Testing
Over 100 million impressionsOver 18,000 clicks
Responder Demographics
• High end luxury leisure brand
• Search & social media entwined
• Early adopters• Surprise and delight
customers with innovation
Summary
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