Radical Transparency and Connecting with Customers
@CaroKopp #SocialFresh
@CaroKopp #SocialFresh
• Last month (August 2015), we had 211,520 monthly active users
• We have $2,789,388 in the bank• Joel, Our CEO, makes $175,000 per year• The last engineer we hired was offered $99.5K• We spend 67 cents of every $10 on hosting• Leo, Our COO, has 35% of company equity
• Much less time on editing, getting permission• If we know it, we’ll share it• No risk of “leaking” something in a screenshot• No “public version”
@CaroKopp #SocialFresh
Salaries Blog Post
• Consistently in the top handful of blog posts• Several thousand views per month• Thousands of shares, countless articles referencing it• Over 125,000 views since December 2013• In the month after it was published, applicants for our
open jobs more than doubled.
@CaroKopp #SocialFresh
(Radical) Transparency Breeds (Radical) Trust
@CaroKopp #SocialFresh
Regular Transparency is just called Honesty.
And that’s pretty great too.
@CaroKopp #SocialFresh
Culture of Honesty• No Real time revenue dashboard?
Share what you’re doing, what you hope to accomplish, and why• No Open Salaries, Open Equity, Diversity Dashboard?
Talk about your values, how you make decisions, and how you’re changing what feels off.
• No entire “Open Blog?”Answer every customer email and tweet really honestly
• No Transparent email? Celebrate achievements, be open about struggles