TITLE
THROUGOUT THE PROCESS OF CREATING OUR FINAL
PRODUCT AND OUR ANCILLARY TEXTS, WE ENSURED THAT
EACH ONE HAD THE TITLE OF OUR FILM ON, JUST LIKE THE
MARKETING CAMPAIGN CREATED FOR ALL OF THE HARRY
POTTER FILMS WHICH I REASEARCHED, IN ORDER TO FIND
OUT MORE ABOUT THE CONNECTION BETWEEN THEIR
TRAILER AND THEIR ANCILLARY TEXTS. WE DECIDED TO USE
THE SAME TITLE WITH THE SAME FONT ON BOTH OUR
POSTER AND OUR TEASER TRAILER, HOWEVER WE DID NOT
USE THE SAME FONT ON OUR MAGAZINE COVER AS WE
FOLLOWED THE CONVENTIONS WHICH OFTEN MEANS THAT
A DIFFERENT, BOLDER FONT IS USED.
As you can see, the same title is used in each poster in order to create a recognisable brand which can be identified by the audience at a glance.
POSTER CONVENTIONS
From our research into poster conventions, we decided
that in order to follow the conventions, we should also
include specific elements such as the star rating system
from other newspapers and magazines. We also found that
using the title with the crown that we had created would
also ensure that we created a fluent and recognizable
campaign that links all of our products together.
BRAND IDENTITY
Most marketing campaigns include posters, a trailer and a magazine cover
which would be used by the film companies in order to identify their brand; this is
by using different themes and characters to make the film brand recognizable.
This is our final poster. We used the same title style in all of our products to make our brand recognisable. We wanted to portray the theme of our film and so chose to use a common street wall as a background, along with a skyline of London and our character wearing both common clothes and a royal coloured cloak to show the contrast and the element of patriotism within our film.
BRAND IDENTITY
This is our final magazine cover.
We chose to dress our character
once again in both common
everyday clothes along with a royal
coloured cloak to continue our
theme and make our character
recognizable. We also continued
the royal theme by not only using
the cloak, but also by using a royal
red background for our poster
image.
MAGAZINE CONVENTIONS
We researched common conventions for
magazine covers and found that similar to poster
conventions, the magazine cover often shows a
clear link to the film through elements such as
the main protagonist being the central feature.
We decided to follow this convention with our
magazine cover as you can see form the image.
We also found that using the same costume as is
worn in the film and the poster helped to produce
a consistent marketing campaign.
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