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Page 1: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Putting the social in social mediaThe whys and hows

Caitlin CormierEmployment Security Department June 17, 2016

Page 2: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Welcome

▶ What is social media?▶ Is it even for government

agencies?▶ What platform is best for us?▶ Social strategy▶ What’s with the lingo?▶ Join the conversation!

Page 3: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

What is social media?

▶ Why is it important?▶ What is its value?▶ What does it look like?

Page 4: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.
Page 5: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

I know! Mind blown!

Page 6: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Headliner platformsFacebookTwitterYouTube Instagram / FlickrPinterestPeriscope SnapchatLinkedIn

Page 7: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Finding your voice

▶ Who are your audiences?

▶ What is the event or topic? How will it affect them?

Page 8: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Finding your voice▶ Who are your audiences?

▶ What are they comfortable with?▶ What can they hear?▶ How can they hear it?

▶ What do you want to get across?▶ How does it represent you?

▶ What is the event or topic?

Page 9: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Initial strategy

▶ You’ve decided:▶ You’re using social media▶ What will you use?▶ What will tell your story best?▶ Who will manage it?

▶ What is his or her role?

Page 10: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Initial strategy

▶ Social-media policy▶ Get Internet security involved.▶ Who needs to give permission?▶ Who needs to vet?

▶ Social-media protocol▶ Document how it will be used.

▶ Authorization forms can help.

Page 11: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Initial strategy

▶ Planning▶ Who does what? Be inclusive.▶ Involve any division that can help.

▶ Rolling out▶ Announcing

▶ Internal and external communication.

Page 12: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Getting started▶ Optimize posts

▶ Timing▶ Tagging

▶ Involve partners, clients▶ Wording ▶ Where you post

▶ How you post (the same facts are not

necessarily written the same way on various platforms).

Page 13: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Planning into the FutureBe open to change

Yes, Bilbo. Change is the only constant.Remember, MySpace?

Page 14: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Putting the “social” in social media▶ Social media is:

▶ Conversation▶ Responding▶ Tagging, hash tags #hashtags▶ Links▶ Memes

▶ What?

Page 15: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

What’s a meme?

Page 16: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

State-agency humor

Page 17: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

It’s a powerful new tool

Page 18: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

You’ve posted, now what?

Page 19: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

To keep or not to keepRecords and disclosure rules in Washington: Social media is like other forms of electronic communication. It is considered temporary information.BUT, always keep public-records requests

in mind and retain your posts.Many companies can automatically record

everything – free or fee.

Page 20: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Questions?

Page 21: Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure rules in Washington: Social media is like other forms of electronic communication.

Thank you


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