Putting the ‘Social’ in ‘Social Media’

2010.02.25

Agenda

Introductions Definitions Value Proof How? Conclusion

Introductions

Alan Belniak @abelniak or

http://www.Twitter.com/abelniak alan {at} SubjectivelySpeaking.net

PTC (about)

Director of Social Media Marketing

http://www.youtube.com/watch?v=sIFYPQjYhv8

Definitions

‘Social’ Media ‘New’ Media B2B and B2C Advertising and Marketing

Take-away: It’s a Modern-day Cocktail Party

What’s the Value of Social Media? Why Should You (or Shouldn’t You) ‘Do’ This?

Away From Advertising, Toward Marketing

Connect With Customers and Prospects

You Think That It’s a Silver Bullet You Think That This Is Your Marketing

Strategy

The Proof of The Pudding is In The Eating

The Proof of The Pudding is In The Eating

The Proof of The Pudding is In The Eating

The Proof of The Pudding is In The Eating

So, How Do You Start? Listen.

This is so fundamentally important that I’m going to say it again: start with listening

Where do your customers + prospects hang out? Join the networks if required

Listen to the conversations that are happening

Focus on the ‘Why?’

Why are you bothering to do this? What do you hope to learn from this?

Where are the conversations happening?

What are they talking about? What form/s of media are being

consumed?

Wrapping Up Social Media is a

conversation, not a bullhorn

A wealth of market research is at your fingertips

You just need to listen

Focus on The Verbs

You Need to Do This… Stop Listen Contribute and

Create (Participate)

Engage

Focus on The Verbs

You Need to Do This… Stop Listen Contribute and

Create (Participate)

Engage

… Before You Do This Sell

Remember…

Resources

My links on social media Other bloggers who ‘get this’:

Chris Brogan, CC Chapman, Todd Defren, Jason Falls

My blog Listening: moving from strategy to

tactics + tools Keyword search tools:

https://adwords.google.com/select/KeywordToolExternal

http://www.keyworddiscovery.com/search.html

http://www.blogpulse.com/trend

Thanks!

Alan Belniak @abelniak or

http://www.Twitter.com/abelniak

alan {at} SubjectivelySpeaking.net

http://www.SubjectivelySpeaking.net

Extra Stuff

Why Is This A Big Deal?

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Backdrop (1 of 2)

In Summary….

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