Download - Put the Freeze on Summer Melt 2014

Put the Freeze on Summer Melt

Dana Evans, Senior ConsultantMay 9, 2014

PUT THE FREEZE ON SUMMER MELT

Put the Freeze on Summer Melt

What we will cover today:

• Statistics

• Why we experience summer melt

• Who is at risk for summer melt

• Ideas to stop summer melt


100

0102030405060708090

What We Know:

Average yield rate is 36.9% for 4-year colleges

Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students, Inside Higher Ed.


What It Costs You:

Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students

$2,4334-year

private college median cost

to recruit new undergrads

$457

4-year public college median cost

to recruit new undergrads

0

500

1000

1500

2000

2500

4 yearprivate college

4 yearpublic college


For enrollment for the Fall of 2013 class, did you experienced summer melt?

Poll Question:

• Increase from previous year?

• Decrease from previous year?

• About the same?


• Students get off a wait list

• Cold feet (second thoughts) about attending college

• Receive tuition bill

Why do we experience summer melt?


Know Who is “at risk” for summer melt?

• Identify warning signs

‣ Less than enthusiastic students

‣ Students missing deadlines

‣ Those on a wait list at another college or university


• Find out who is more historically at risk. . .

‣ Those who deposit early or those who deposit late?

‣ Early applicants or late applicants?

‣ Those who live geographically close to the school or greater distances?

‣ What about academic criteria? Academically weak or strong students?

Know Who is “at risk” for summer melt?


Stop Summer Melt by . . .

• Building relationship between students and college.

• Putting time to the task – where should you spend your time?

• Make it a priority• Don’t move on too fast



• Communicating with students who have deposited

• Communicating with parents

• Partner with others on campus

• Housing• Registration• Orientation

• Personalization



Engaging new students throughout the summer:

• Alumni hosted send-offs

• Facebook, class of 2018

• Connect them with current students

• Fun surveys for the incoming class


Final Thoughts: • Create a post-yield plan

• Debrief as a staff

• Put it in writing

• Evaluate


Paskill Stapleton and Lord is a higher education enrollment marketing agency focused on the long-term enrollment health of our client institutions


SMART(Sales Management and Academic Recruitment Training)

Thank you

Janet Sieff

412-904-3133

[email protected]

Dana Evans

336-655-2137

[email protected]

www.psandl.com

mailto:[email protected]




http://www.psandl.com

http://www.psandl.com