Pull them into the game
why it matters
experience economny
gamers‘ world
game design
basic rules
implementation pitfalls
your turn
no one gives a f*ck
Jezevec
Jezevec
registration and first login
Experience economy
automatization
customization
personal experience
devil is in the details
nerds & geeks
casual players
real UX
1985 - Shigeru Miyamoto
but...
Skynet
?
decrease drop-off after sign-up
increase free - paid conversions
speed up trial - paid period
improve user engagement
reduce CHURN
[ guess the number ]
who? | why?
map the journey
check real data
do not believe blindly to the sponsor
identify right customer
capture authentic user activities
discover A-HA moments
get them small rewards
ask kindly for informations
inspiring | habit building | keeping alive
don‘t forget to test it
„Onboarding is standalone design.“
pull them into the game
it won‘t last forever
onboarding is a group activity
Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly
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