Publications

Slide 2

What type of publication should you use?Depends upon• the Purpose of the communication

and • the Characteristics of the Target

Audience.– Why and what do you need to

communicate?– To whom are you communicating?

Slide 3

What’s the Purpose of the Publication?

To identify and provide contact information for a business or individual.

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Slide 4

What’s the Purpose of the Publication?

To advertise/communicate information about a one-time upcoming event

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Slide 5

What’s the Purpose of the Publication?

To educate, inform or advertise about a specific topic

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Slide 6

What’s the Purpose of the Publication?

To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly

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Slide 7

Use a Business Card

or Letterhead Stationery

Back

Slide 8

Use a Flyer State Soccer PlayoffsLake Norman HS

November 15, 2012Asheville, NC

7:00 pm

Pay $10 to ride the bus

Back

Slide 9

Use a Brochure

Back

Slide 10

Use a Newsletter

Back

Slide 11

Business Card• Contains contact information for a

business or individual– name, company name, address, phone

numbers, email address, web address, and a logo

• Used to help recipients remember you or your business

• Some cards include a photographBack

Slide 12

Letterhead Stationery• Used by businesses, organizations, or

individuals to communicate a message and relay contact information.– name and logo of the company or individual, the address,

phone numbers, email address, website, and fax number.• When a Letterhead is used with a

Business Card and envelope, the color scheme and graphics should be consistent and complementary.

Back

Slide 13

Flyer• A one-page document used by a

business or individual to advertise or provide information about a one-time upcoming event.– Examples: a play or a PTSA meeting

• Typically used to convey information that is temporary in nature and has a short life span.

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Slide 14

Brochure• Used by an organization or individual

to provide information, educate, or advertise a specific topic or product

• More long-term nature than that of a flyer

• Describes a single entity in detail• A short publication, generally printed

on higher grade paper than a flyer, which employs the use of color and graphics.– May be in single-sheet form, printed front and back for bi-

fold or tri-fold presentation, or they may be printed in booklet sheet form

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Slide 15

Newsletter

• Created by a business or individual and distributed on a regular basis

• Used to provide informational updates to a group, organization, agency, or business

• Describes a variety of events over a specific time period

• Typically formatted in columns with side headings, graphics, and text boxes