Dr. Owen K Cameron1
New Media & Policy – enhancing service delivery
Presentation to Government 2.0
“Policy and Practice”
Canberra June 22nd 2009
Dr. Owen K Cameron
Program Manager, CCRSPI
Coordinator, Primary Industry Adaptation Research Network
Email: [email protected]
Tel: 0428 – 400 - 928
Dr. Owen K Cameron
IMPACTS– Faster to identify and
communicate failures
over service deliver
–Easier to increase
“share of voice” for
accountability from
Government
–Media looking for new
stories, distributing
through new channels
A Changing Political Ecology of New Media
Quick example – protests over dam construction– Rio = Same concerns, common causes & policy issues over dams
–BBC Radio program : China, Brazil, Australia (Queensland), Japan
–More effective protest, more participation, more „reach‟
2
UNCED Rio 1992
Internet Fox CNN
Global
audience
Shared
awareness
Content on
Demand
Realise shared experiences
Communicate and share data
Dr. Owen K Cameron
Has led to a new state of accountability
Quick example – climate protests in City of London & Flickr– Global supply of content (from US) changed media reporting
–Official reporting clearly refuted, agents made to be accountable
3
CONTENT
CHANNEL
CCTV --- mobile phone video
Distribution via internet & Flickr
MEDIA
Content shifts analysis and
forces disclosure
STATE
CCTV
CITIZENS
Mobiles
Accountability
This enabled accountability is particularly important for NRM, where issues
operate across political cycles, jurisdictional and geophysical boundaries
Dr. Owen K Cameron
New ICT media further supports alignment
Focus on alignment can greatly enhance effective service delivery
4
Business
requirements
Functional
specifications Technical
architecture design
CORE
CONCEPT
NOT
NEW
Policy Design
Policy Implementation
Channel that best
meets consultation &
communication needs
Architecture to optimise cost
effective service delivery
Design
& deliver
ICT
strategy
New ICT media delivers many opportunities to innovate
Service /
Asset need
Preferred
Policy Option
Dr. Owen K Cameron
Need change thinking – ICT as enabling
Focus on how to use ICT to shape outcomes and outputs that
best deliver desired policy outcomes.
5
ICT Enabling Service Delivery for Government – three examples:
1. Monitoring & Planning - categories of land in Metropolitan areas
2. Commercial Innovation - micro-financing and mobile telephony
3. Organizational Design - corporate structure of Stat Authority
Where it can go wrong:
Outsourcing & Regulatory Frameworks – ICT path dependency
Dr. Owen K Cameron
Examples – Planning & Innovation
6
Monitoring and Planning Entrepreneurial Innovation
State Government Service Need
1. Urban land use supply via surveys
of residential and commercial land.
2. Data up to five years out of date.
3. Urgent need for more housing.
Enabling solution
1. GIS & custom algorithms to asses
shape of blocks.
2. Computer programs cross reference
with postcode and title data.
3. Estimate type of housing on blocks
with turn around overnight.
4. Up to date information on housing
availability supplied.
No internal desire to develop, so staff
set up their own company
African Community Service Need
1. Communities with little access to credit
& finance, limited ICT infrastructure.
2. Trying to start and operate businesses
over large distances.
Enabling solution
1.Wireless mobile telephony give “step
change” to ICT infrastructure (no longer
need for expensive fixed network).
2. E-commerce services over mobiles.
3. Micro-financing initiatives align with
this new delivery channel.
4. Enabled rapid growth in commercial
activity, diversity in service, products.
Initiatives supported by multilateral
organisations and corporate donors
Dr. Owen K Cameron
Examples – Organizational Design
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Establishment of a new Statutory Authority in State Government
Service Need
1. Election year. Senior Government Ministers have publicly committed that a
new statutory authority will commence operations in five months.
2. Authority is to facilitate and expedite development in designated „Growth
Areas‟ through working closely with developers, councils and stakeholders.
Issues
1. State Government operates off Lotus Notes, Shared Services arrangement
(but no costing available for use of ICT architecture and support services).
2. New authority has limited budget, FMA requires proper budgeting.
3. Stakeholders have noted they are time and cash poor, and sceptical.
4. Planning applications are processor intensive, data outputs are large.
Enabling Solution
1. ICT design enables staff efficiency – high end computers, multiple printers
2. ICT design enables operational efficiency – high speed cabling, fast network
3. ICT design enables stakeholder buy-in – Outlook, bear interfacing costs
4. Authority opened on time with stakeholder buy in.
Dr. Owen K Cameron8
Conclusions
2. Must ensure design maintains relationship with stakeholders
Serious service delivery risks impact when lose control over
content and channel (ICT path dependency compromises delivery)
Quick example
Outsourcing Risk & Regulatory Frameworks – international
regulatory frameworks and shareholder communication in the Oil
& Gas sector
1. Effective alignment to deliver services needs appropriate
consultation and communication as inputs to design:
• Pushing content = communication (Broadband in the Bush)
• Not everyone has time for access (Water Trading)
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