All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
The Psychology of Persuasive
Marketing VIDEOS
How to get people to watch them
&
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
THE WEB PSYCHOLOGIST
NATHALIE NAHAI
@TheWebPsych
TheWebPsychologist.com
InstituteOfWebPsychology.com
@THEWEBPSYCH #WEBPSYCHOLOGY @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
NOT THE WEB PSYCHOLOGIST
PHIL NOTTINGHAM
@PhilNottingham
Distilled.net
Moz.com
@THEWEBPSYCH #WEBPSYCHOLOGY @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
bit.ly/SMW14_video
@THEWEBPSYCH THE WEB PSYCHOLOGIST
DOWNLOAD THE SLIDES
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TYPICAL CONVERSION FUNNEL
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
New visit
Return visit
Sharer
Gives permission
Purchase
Upsell
Repeat customer
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Segment goals according to conversion funnel
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
MVC
(Minimal Viable Conversion)
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
A B V
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Always Be Valuable
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
CONTENT IS KING
CONTEXT IS KING
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Personalise content by user group
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
MIRROR YOUR AUDIENCE
• Language • Intonation • Pace • Lexicon
• Clothing • Gestures
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
PERSONA(S)
• Age • Gender • Personality traits (Big 5) • Culture (country / peer group) • Motivation (intrinsic / extrinsic)
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Hyper Targeted
@philnottingham Phil Nottingham
> One Size Fits All
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Expressing goals in terms of transitive verbs
@philnottingham http://www.amazon.com/Actions-Actors-Thesaurus-Marina-Caldarone/dp/0896762521 @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
PERSONA(S)
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham http://www.amazon.com/Actions-Actors-Thesaurus-Marina-Caldarone/dp/0896762521 @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
“ ”
The purpose of this video is to
[transitive verb] the audience into
[minimum viable conversion]
ACTIONING
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
You can also dissect other videos in this way…
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham http://www.amazon.com/Actions-Actors-Thesaurus-Marina-Caldarone/dp/0896762521 @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
“ ”
The purpose of this video is to
amuse the audience into thinking
of HubSpot positively
ACTIONING
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Brand awareness
Consideration & advocacy
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Unaware
Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TODAY’S TALK
1 Conversion
2 Consideration & Advocacy
3 Brand Awareness
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
1 Conversion
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
PERSONALITY MATTERS
“ ” Adapting persuasive messages to the personality traits… can be an
effective way of increasing the messages’ impact
J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science published online 30 April 2012
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
EXTRAVERSION
Strong Outgoing
Active Excitement Attention
J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science published online 30 April 2012
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
OPENNESS
Innovation Intelligence
Sophistication Imagination Creative
J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science published online 30 April 2012
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
NEUROTICISM
Safe Reduce the anxiety
Uncertainty Security
Protection
J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science published online 30 April 2012
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TOOLS
• Big 5 (IPIP-NEO) personal.psu.edu/j5j/IPIP/
• Visual DNA visualdna.com/
• MyPersonality mypersonality.org/
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
VIDEO
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
VIDEO
• Trigger words for neuroticism
• Focused on customers’ problems, not product features
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Real people, with real expertise, offering genuine advice
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT Don’t hire actors for conversion video
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT No one wants to buy things from these people
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Authenticity
@philnottingham Phil Nottingham
> Professionalism
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Don’t duplicate the same video across multiple pages
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Each page must be the canonical result for the video embedded on it
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
SECURELY HOST
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Typically not relevant for a YouTube audience…
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
YouTube can cannibalise rankings in organic search
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
TRANSCRIPTIONS
Include text transcriptions as page copy:
• Valuable for users
• Provides unique and relevant text for product pages, which helps with SEO
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
This is cheap and easy to do…
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham
http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
VIDEO SITEMAPS
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Split test edits and stylistic adjustments
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Split test edits and stylistic adjustments
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Ask for feedback after conversion: “What almost prevented you?”
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
2 Consideration & Advocacy
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
#MININOTNORMAL
VIDEO
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
#MININOTNORMAL
You The rest of the world
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
#MININOTNORMAL
• Identity • Being the outlier • Culture • In-group
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
WISTIA
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
WISTIA
• Aligned with core interest • Experts in their field • Trusted authority • Provide value
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
WISTIA
Key influencer
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
WISTIA
Key influencer
Relevant customer
Relevant customer
Relevant customer
Relevant customer
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
ZOOPLA
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
ZOOPLA
Would love to buy a property one day
Considering possibility of buying a property
Actively looking for a property
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
ZOOPLA
• Distilling complicated concept • Reassurance and support • Reducing ambiguity / anxiety • Forging trust
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
HOSTING
• If you care more about reach – YouTube • If you care more about lead gen – Securely Host
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Ensure those embedding your video link back to you
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Implement Facebook OpenGraph tags correctly
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Make use of Twitter Cards
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
3 Brand awareness
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Gut reactions are formed in
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
>3s
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
What works on TV may not work online
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT We share because we care
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Disgust Surprise Elation Awe Happiness Sadness Fear
EMOTIONAL TRIGGERS
VS Apathy
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
SHAREABILITY
“ ”
Can I predict whether or not my video will be shareable?
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
- Someone in the audience
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TOOLS & RESOURCES
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TOOLS & RESOURCES
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
TOOLS & RESOURCES
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Subverting expectations
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
IDEAS
“ ”
How can I come up with ideas for branding videos?
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
- Someone in the audience
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
A lot of customers were actually girls buying for their partner
Customer insight Product truth Competitor insight
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Customer insight Competitor insight Product truth
Leading competitor focused on unlikely guy getting the girl, but the customer (the girl) doesn’t want the unlikely guy, she wants A MAN!
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Customer insight Product truth
Old Spice was something your Dad wore. But what do you associate with your Dad? He comes from a time when men were men!
Competitor insight
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
YOUR BRAND
“ ”
Your brand is not what you sell, it’s how you sell it
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
“love [your brand]” “hate [your brand]” “love [your competitor]” “hate [your competitor]” “love [category]” “hate [category]”
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Relevant to your audience
@philnottingham Phil Nottingham
> Relevant to your
product
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham
>
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Clicks Keywords
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
WTF?!
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Test adjustments in titles and
thumbnails before launch
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Traffic Sources à YouTube Suggested Video
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Consider Annotations in pre-production
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
You need a plan – can be PR driven,
can be paid distribution drive
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
102,000 Facebook likes, 777 Linking Domains
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Start broad with paid seeding, then
refine based on return
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
Test and iterate with paid promotions for all pieces
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Target specific channels and videos
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
1
“ ”
Find out which of your competitors have partner status enabled
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
2
“ ”
Create an ad specifically targeted towards their customers
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
3
“ ”
Choose to only advertise via TrueView on their channel
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
DON’T ALLOW ADS ON YOUR OWN CHANNEL!
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
You only want partner status if you’re trying
to monetize your content
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
Find outreach prospects with competitor analysis
@philnottingham Phil Nottingham @THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
@THEWEBPSYCH @PHILNOTTINGHAM #NATANDNOTT
OPEN SITE EXPLORER
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
References
All material © THE WEB PSYCHOLOGIST LTD. 2014. No unauthorised reproduction or distribution.
REFERENCES 1 HBR (1st July 2014) http://blogs.hbr.org/2014/06/proven-ways-to-earn-your-employees-trust/ 2 J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science published online
30 April 2012. 3 Big 5 (IPIP-NEO) personal.psu.edu/j5j/IPIP/
4 Visual DNA visualdna.com/ 5 MyPersonality mypersonality.org/
6 HBR (27th June 2014) http://blogs.hbr.org/2014/06/proven-ways-to-earn-your-employees-trust/
7 Optimizely (2014) https://www.optimizely.com/ 8 Upworthy (21st November 2013) http://www.upworthy.com/the-dalai-lama-has-some-very-uplifting-and-wise-words-about-farting
9 LinkedIn (June 30th 2014) https://www.linkedin.com/today/post/article/20140630120036-20017018-10-things-only-exceptional-bosses-give-employees 10 Buzzfeed (June 26th 2014) http://www.buzzfeed.com/lukebailey/london-prices
11 First World Problems: http://www.boredpanda.com/first-world-problems-twitter/ 12 http://global3.memecdn.com/one-does-not-simply_o_204186.jpg
13 http://wackymania.com/image/2013/03/the-best-baby-memes-of-all-time/the-best-baby-memes-of-all-time-01.jpg
14 Know More (Washington Post): http://knowmore.washingtonpost.com/ 15 Cosa Nostra, ‘More power than ever’: http://www.cosanostracreative.com/48048/240987/advertising/more-power-than-ever
16 Mohawk for Standard Life - ‘Potential. Delivered.’ 17 Buzzfeed (26th June 2014) http://www.buzzfeed.com/lukebailey/london-prices
18 Buzzfeed (15th Nov 2013) http://www.buzzfeed.com/bobbymiller/things-kids-do-thatd-be-creepy-if-an-adult-did-them 19 Internet Explorer – ‘Child Of The 90s’ (2013) https://www.youtube.com/watch?feature=player_embedded&v=qkM6RJf15cg
20 DL Jeans – ‘#BUTTCAM’ (2014) http://www.dl1961.com/ 21 Newcastle Brown Ale – ‘If We Won’ (2014) http://www.youtube.com/watch?v=h1YvJBwC4xQ
22 Bathstore – ‘Just a wee’ (2014) http://www.youtube.com/watch?v=beROUHV5jPc
23 Samsung Life Insurance – ‘The Bridge Of Life’ (2013) http://www.youtube.com/watch?v=cDsVOXTQAIs
@THEWEBPSYCH THE WEB PSYCHOLOGIST
Top Related