Tips & techniques for makingthe most of analytics
David Kamerer, PhD, APRAssociate ProfessorLoyola University Chicago
Follow me on Twitter @davidkamerer
Acquisition: a healthy diet
Direct: 20%Search: 40-50%Referral: 20-30%Campaigns: 10%
Source: Avinash Kaushik
Search traffic
Tip: use Yoast plug-in for WordPress
Tip: activate Google Webmaster Tools for additional keyword intelligence
Tip: activate site search
Referral traffic
Treat like a media relations problem
Tip: subscribe to Moz and use Open Site Explorer to map referring sites
Tip: use your own analytics to map referring sites
Campaign traffic
Can include: social, email, AdWords, banner, all marketing activity that you control
Tip: Tag your URLs with Google URL Builder
Tip: Respect the hub-and-spoke model
Conversions
These can include:•Downloads•Sign-ups•Social follows•Filling out a form•Donations•Ecommerce
Tip: set goals in analytics
HotJar offer
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My offer
Work with my students by sharing your data
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